this sets you up to get lots of writing work

And sets you up for double paydays too [The Writer’ s Life]( October 11, 2021 Hi {NAME}! Before we jump into today’s issue, I’d like to invite you to join me LIVE on Facebook at 6 p.m. ET later today to walk through a new way to get you up and running as a writer … We’ve put together a new style of training that lets you watch “over the shoulder” of a writer in action … Who will then walk you through writing your own “first assignment,” so you can turn it into a portfolio piece to land your first paycheck. You’ll learn a ton —  and I promise, you’ll have fun too! So, please join me later today at 6 p.m. ET … I’ll go over what you can expect ... help you decide if it’s right for you ... and answer any questions you have! [>> Go here now to get a reminder when we go live! <<]( Now, on to today's issue … When a visitor lands on a website, there's only a fractional amount of time before a decision is made — stay or click away? In that 15 seconds (or less) you have to capture and hold the attention of that web visitor, Pam says your web page has to do one critical thing. And unfortunately, most websites just don't do this. But they should — and once the problem's been identified, it's easily solved by a trained writer. Pam found a way to help website owners identify problems like this — and she gets paid $1,000 or $2,000 to make the diagnosis. Of course, then someone has to make the necessary corrections … And who better to make those fixes than the writer/consultant who understands what's been going wrong?!? That's where you can earn a second paycheck … Earning you double paychecks from every client you take on! It all starts with helping businesses diagnose whether their website is missing one critical thing. So today, Pam shares more about the single-most critical factor and how you can identify the situation onsite … Plus, she outlines three steps you can take to get started on offering this highly valuable (and well-paid) diagnostic service. Looking to start getting paid to write? [Here's that new training I mentioned earlier ...]( It will give you hands-on instruction, so you can master some of the basics, gain confidence, AND write a professional portfolio piece. This ultra-focused and simple "first step" will give you everything you need to take your first step into the world as a paid writer … Fast. And better yet? You won't have to do it alone. [Get started right here.]( [And remember to join me on Facebook at 6 p.m. ET later today!]( To your success, [Rebecca Matter’ s signature] Rebecca Matter President, AWAI How to Help Web Clients Fix the One Thing Many Sites Are Missing By Pam Foster If you're a freelance writer and you're interested in helping companies fix their websites … and earning big bucks as a result … Let's start with just one thing you can do to make a massive difference. Yes, just one thing can change the way a website performs to bring in lots of traffic and new business. What's that one thing? It's all about the website CONTENT … and many, many, many websites are missing it. First, a little context. Whether you're looking at a website on your smartphone, tablet, laptop, or desktop computer … or even your smart TV … You want to know what's there for you … on the first website screen you see. For instance, if you're a consumer looking for a local wine-tasting venue, you want the very first message on a local winery website to be something like, "Join us for unforgettable wine tasting events in [town name]." If you're a small-business owner looking for a virtual assistant, you want the very first message on the virtual-assistant service website to convey something along these lines: "Discover how our virtual assistants will save you time, money, and headaches!" See where I'm going with this? You expect a website — any website — to instantly explain what it offers you and why it's the best resource for your needs. That's pretty much what any website visitor expects. However … that's the ONE thing missing from SO MANY websites — Instant clarity. A clear, succinct message that tells the visitor, "You've arrived at the best place for your [fill in the blank] needs." Seems super obvious, right? And you may be thinking, "Oh come on, Pam … most websites do tell you that." I wish that was true. While many websites DO offer clear information in an instant … many do not. And this is where you can help clients in a big way. > Hear me out. I can spend hours upon hours looking for websites that have a clear message on that first screen … but I come up with notta. I call these "No Idea" websites. People will arrive and have no idea what the company does, offers, or why they should choose them. And while this happens on all kinds of business websites, it's especially true for local businesses. It's the oddest thing: they don't tell you where they're located. Here's a typical example you might come across all the time. (Where am I? Where is this; What town?) Oh, dear. This missing information equals missed opportunity … and that's where you come in to save the day! As a freelance web content writer, you can look at any website and instantly know what's missing — a clear message. Then you can fix it. You can be the hero who swoops in, shows your clients what's missing, and then gets hired to revise the content so it works MUCH BETTER … Usually on every page of the client's site (at $500-$600 per page, that really adds up). You can offer this "content audit" service to help local-business sites, e-commerce sites, Business-to-Business sites, nonprofit sites, trade association sites, and any other kind of business-related website. For instance, here's what a GOOD local website homepage looks like, with a clear message and the location up front and center. You know what they offer, where they are, and even how to contact them. All on that first screen. Ta-da! See how easy that is? The sky's the limit on this opportunity … because right now, according to InternetLiveStats.com, there are 1,893,680,813 websites … and counting. Here's how to get started on this exciting and highly valuable service: - Check out the websites of local business owners you know. Perhaps it's someone you do business with, like your local accountant, dentist, hair salon, dog groomer, etc. Or, it's a family member or friend who runs a small business. Take a look at their sites, and if the first screen is missing that instant clarity (what they offer and where they're located), you may have a chance to help them. - Tell them what you're doing now (freelance writing) and how you help businesses improve web results. The next time you stop by the business or talk with your contact via phone or email … you could casually open the conversation, such as, "By the way, you might be interested in what I'm doing now, for my business. I'm a writer who helps make websites work better." Trust me, this will generate interest in some of the folks you talk with. Especially those who aren't happy with their websites. They'll want to know more — "Gosh, how do you do that?" - Set up a time to discuss their website goals, and then "audit" their current content. You'll tell the prospect you can audit their web content and provide a report on your findings, with recommendations to improve/enhance any missing information. You can and should charge $1,000, $2,000, or even more for this audit, because it brings tremendous value to your clients. Imagine what it would mean to them, to bring in more business via their website! Yes — you can do that for them. So, as part of your consultation, you'll present your findings and then present a proposal to fix all the web pages for an additional fee. There's a big wide world of website content audit opportunities out there … yours for the taking if this excites you. You'll be more than a copywriter. You'll become an amazing consultant who can make a huge difference to companies you care about. Do you have any questions about how performing Site Audits can help establish you as a consultant with new web clients? [Please share in the comments so we can help.]( --------------------------------------------------------------- Editorial Note: You can make money from the very beginning of your relationship with a new potential client … Start getting paid to do Site Audits NOW. All you need is some training … Pam will outline everything you need, including the tools, techniques, and the 21-Point Usability Checklist she uses herself, in her live Mentorship program. In just four short weeks, you can learn how to do Site Content Audits and earn $2,000 or more for each one, without any writing. This is an ideal opportunity for beginners or experienced pros. [Check out all the details here.]( --------------------------------------------------------------- Countdown to Bootcamp — 1 Day to Go! Get Ready for Go-Time! Bootcamp officially kicks off tomorrow! By the time you immerse yourself in your first sessions, you may have already met other attendees on the Social Wall in the virtual platform or online through the members-only forum … The connections can start to form that quickly. And that's only the beginning. This is your chance to hear top-notch speakers in the copywriting and marketing industry, listen to the Member Spotlight stories, and learn more about what's trending in the industry right now. Besides the presentations themselves, you'll also have access to the Social Wall where you'll be able to update one another with your experiences during the event … chat rooms in which you'll be able network with your peers AND the experts … and various other fun games and events that will run throughout the week! You'll find yourself immersed in a world with other people who understand the dream of making a living with your words and to connect with aspiring writers just like you who are eager and excited to take their copywriting careers to the next level. To bond with others who truly get the concept of the writer's life is a powerful thing. You'll find out why we say Bootcamp changes lives, because it does — every time. And now it's your turn. Go online for Bootcamp with enthusiasm, ready to meet like-minded people who share your love of writing. Don't be shy — get involved. You're part of the AWAI tribe! Be open to the possibilities. You'll have the resources and the growing knowledge to build a writer's life that is everything you want. We'll see you there! --------------------------------------------------------------- NEW: "Let's Write!" Training Experience Want to get started as a paid writer WITHOUT investing a ton of time and energy before ever seeing a paycheck? This ultra-focused and simple "first step" will give you everything you need to take your first step into the world as a paid writer … fast. And better yet? You won't have to do it alone. [Get Started Right Here.]( Full Access for Just $1!!! This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All 320+ training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check It Out Now.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2021 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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