1 skill = endless well-paid projects

A major shift in the market means businesses need your help [The Writer’ s Life]( September 13, 2021 Hi {NAME}, [Two dogs] Have you seen these two knuckleheads? If you live anywhere near me, you probably have … Wally and Winston have an insatiable thirst for adventure. So, when the kids accidentally leave the gate open, they take off like a rocket … meeting and greeting every human, dog, and bush they can find. After their last escapade, my husband turned to Google: "How do I get a gate to swing closed?" A few hours later, the gate had springs that forced it shut. I share this story not to brag about Jeremy's handiness (even though I was impressed), but to illustrate a [MASSIVE shift in our behavior]( … One so big, it's creating one of the biggest, high-paid writing opportunities ever. It's no surprise that Google now processes more than 63,000 search queries every second. Every second! Everyone turns to it. So Google has the power to make a business visible to potential customers — or completely nonexistent. And businesses that can make the front page of the search results? They get nearly 70% of the clicks. (!!) No wonder those same businesses are forecasted to spend more than $80 BILLION on SEO services this year! There's plenty of money to go around … and businesses pay big fees to specialized writers who can help them appear at the top of those all-important search results. In fact, for the first time in history, the majority of "writing" jobs now require this skill. ([I explain more about it here.]() This is how AWAI Success Tammy Powell got her start — learning this one skill that leads to a variety of projects, and ultimately, much higher writing fees. She's here today to share the details, so you can learn how to do the same. And she outlines three easy projects even the newest of writers can do. Of course, that assumes you have the basics of copywriting under your belt … So, if you're just starting out, [go here](. Katie and I will teach you the fundamentals, let you try your hand at writing, and see firsthand if copywriting is for you. We'll even show you how to land those all-important first paying clients. I hope you'll join us! [Go here for all the details.]( To your success, [Rebecca Matter’ s signature] Rebecca Matter President, AWAI One In-Demand Skill, Endless Well-Paid Projects By Tammy Powell [Young woman working from home, talking on a mobile phone and a tablet, smiling, sitting on the couch] I'm not very technically inclined … So, the first time I was officially hired for a project that included SEO, I was nervous … But, to my pleasant surprise, SEO wasn't really "techy" like I thought it would be. Sure, it sounds very jargon-y when you first hear about it … but the truth is, it's really just another form of writing. It's even kind of fun. And — most importantly — it can lead to more clients, and bigger paychecks. It did for me, and it could for you too. Why Is SEO Copywriting in Demand? If you're not yet familiar with SEO, it stands for Search Engine Optimization. It's the strategy of putting the right words ("keywords") and phrases ("key phrases") into the copy on a website so it shows up higher in online search results. That's important because appearing higher in the results allows prospects to easily find a company's website online. That means the company will get more web traffic, qualified leads, and paying customers — often without having to spend so much in paid advertisements. For that reason, SEO is a smart investment for any business — and you can be the one they hire. Here are a few reasons to add SEO copywriting to your skillset: - You can earn more money, with higher-paying projects. - You'll have lots of potential clients. Since most searches for businesses are conducted online nowadays, nearly EVERY business can benefit from an SEO strategy. - You can be a hero to your client. Many clients have tried working with SEO companies that provided great keywords … but terrible copy! If you fix it for them, they'll want to work with you again and again. - Impress clients with your own website. Do SEO well for your own website and LinkedIn profile, and you'll find yourself at the top of the search results for copywriters in your niche! Then, new clients can easily find you. To get started, here are three easy projects for SEO beginners … Local Clients If you're looking for an easy way to "dip your toes" into the SEO waters, I recommend reaching out to local businesses in your community. Think small business owners, and businesses with a storefront. You don't have to stick to your niche, either. Instead, focus on location. This may include boutiques, salons, bakeries, cafes, doctors' offices, and yoga studios, to name a few … Helping these businesses is easy … and if they've been closed during this pandemic, they're going to need a lot of help trying to get back on track when they reopen. To start with, just advise them to include their location more prominently on their website. That's because their customers will be searching for things like "Yoga in CITY" or "bakery in CITY." That's it! This one little thing can really help them out. And, you can brush up the rest of their copy while you're at it. And even if these small businesses don't have a big budget for your payment … that's okay for a first SEO project. Consider a smaller payment, asking for a glowing review that will help you get future clients, or even bartering for free coffee or yoga classes. As an Add-On Service If you already have a handful of clients, this might be the best way for you to sink your teeth into SEO … Tell your clients that you've been training in SEO, and you now offer SEO services in addition to your usual copywriting skills. Many clients will jump to hire you for this, especially if you already have a good working relationship with them. That's because, by using you as a "one-stop-shop," it makes their life easier. Many marketers and clients would prefer to hire just one person, rather than a separate copywriter, SEO consultant, etc. So, it's beneficial to both of you. FAQ Pages FAQ pages are often overlooked … but, they can be a real gold mine for copywriters. And, they're a really useful (and easy) page for SEO. That's because of something known as "long-tail keywords." That means SEO based on whole sentences or whole questions, rather than just a keyword or two. To take an example from the veterinary world … when writing about "dog dentals," a long-tail key phrase might be "Why does my dog need a dental cleaning?" So, if you ran a veterinary practice — the phrase "Why does my dog need a dental cleaning?" would fit perfectly as a question on the FAQ page. It will not only provide useful information to prospects, but also score some seriously valuable SEO points! As a copywriter, if you have a niche or specialty, this is perfect for you! After all, you already know what questions prospects are most likely to ask. How to Prepare for Your First SEO Project In terms of Return on Investment, you'd be hard-pressed to find a skill that delivers as much income potential as SEO. Here are some steps to get started: - Invest time in learning SEO basics, including where to find keywords, and how to use them on a web page. - Try practicing on your own website or LinkedIn page. - Use one of the above three options to get your first SEO assignment. - Repeat, and start to increase your fees as you gain more experience and happy clients. Before you know it, you'll be well on your way to lots of SEO copywriting projects and big paychecks! If you have any questions on how to get started as an SEO copywriter, [please ask in the comments here]( so we can point you to other resources. Editorial Note: Russ Henneberry just announced some [big news]( … He's offering a limited number of up-and-coming writers the chance to work directly with him and gain the tools and knowledge you need to be a well-paid SEO copywriter. He'll mentor you in this new live training on what businesses need today, and even give you everything you need to start getting quality clients when your training is complete. This is an unbelievable opportunity to become a Certified SEO Copywriter under the care of the man who wrote the book on this subject! [Check it out here.]( Start Your Writing Career HERE 👇 Katie + Rebecca + YOU! In just 3 hours Katie and Rebecca will train you the basics of writing effective copy and content, and show you how to land well-paid assignments. Learn … write … ask questions … PLUS, get over $980 in bonus training!! And it's fully guaranteed … You can take the entire program, completely risk free, and if you decide it's not for you, we'll give you every penny back. (And you can still keep the bonuses as a thank you for giving it a shot!) [Get All the Details Here!]( TODAY! Get all this for $1 … [The Professional Writers' Alliance resources] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2021 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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