Ride this wave, writers!

2021 is bringing the biggest, baddest opportunity for writers   [The Writer’ s Life]( August 2, 2021 Hi {NAME}, For the first time ever, 20 men and 20 women got to surf for Olympic Gold in Tokyo … Surfing is one of the five new sports added to the Summer Olympics this year. (My kids are thrilled!) However, where only one athlete may ride a wave at any given time in the Olympics … Digital Marketing Expert Nick Usborne has found a big wave that is wide open for a number of riders. ;) Nick says money is rolling into the online marketing space at a historic pace … and it could be the wave you're looking for as an aspiring writer. He explains all about it in today's issue. Following his writing path has helped thousands of AWAI members find ongoing career satisfaction … thanks to the demand, variety of projects, and friendliness to "beginners." If you're just starting out, we've created a very special live training opportunity for you. It's a way for you to — once and for all — see if copywriting is for you. You'll even try your hand at some writing, with help from Katie and me. And the best part is … It only takes three hours. I hope you'll join us! [Go here for all the details.]( To your success, [Rebecca Matter’ s signature] Rebecca Matter President, AWAI For Freelance Copywriters, Success Comes Faster When You Ride the Biggest, Baddest Waves! By Nick Usborne [A surfer takes on Waimea Bay, Hawai'i] This has been the secret of my own success as a freelance copywriter. Find where the growth is going vertical. Go where the energy is on fire. Ride the biggest, baddest, and scariest waves into the future! Makes sense, right? If you're poking about in still, stagnant water … well, don't be surprised if you don't come across any exciting opportunities. But the big waves? That's where the action is. That's where the best opportunities lie. That's where you get the chance to go from a standing start to six-figures in record time. These high energy waves are lining up for digital copywriters right now. A couple of years ago, I remember getting all excited when I saw the advertising spend on digital media had broken the $300 BILLION level. That's a crazy huge number! Well, guess what … in 2021, that level of spending is projected to break $450 BILLION. And, according to eMarketer, we'll get as high as $524 BILLION in 2022. That's what I mean by energy … and riding waves. When money is pouring into the online marketing space at this speed, and growing by this much, year over year … that's the signal you're looking for. That's what tells you that you should be diving in and committing yourself to becoming a DIGITAL copywriter. And yes, the pandemic gave this incredible rate of growth an extra boost! Some in the industry say the pandemic accelerated change by as much as a decade. That isn't hard to believe. With retail business locked down, millions of retailers had to get online as quickly as possible. From food, to clothing, to household essentials … if you weren't selling online, you were facing massive losses in revenue. This was a wake-up call for businesses around the globe. With or without the pandemic, the future is digital. Every business needs to be online. The opportunities for digital copywriters are both broad and deep. There's something for everyone! As business moves online, they need help from developers, designers, and copywriters. And as a digital copywriter, you have a huge range of project types to choose from. You can specialize and focus on writing … - Editorial posts and pages - Emails and e-newsletters - Social media posts - Full websites - Video scripts for YouTube, Facebook, TikTok, and more - Chatbots - Sales pages and sales funnels - Search Engine Optimization (SEO) And that's not the full list. There are SO many different project types when you dive into the digital marketing space. That broad range of project types massively increases your chances of success. As writers, we're not all drawn to the same kind of writing. Some of us do our best when writing sales pages, or promotional emails. Others excel in a more editorial role … writing blog posts, articles, buyer's guides, and so on. Or maybe you love the conversational, short-form writing style that suits social media. The point is, you should always choose the kind of writing you love the most. How come? First, because you'll enjoy your work more. You'll sit down to work each day with a smile on your face. Second, because you'll only ever do your BEST work when you enjoy what you're doing. Clients LOVE to work with freelance copywriters who are passionate about the work they do. And clients can FEEL the energy you bring to an engagement when you're really into the kind of writing you're being asked to do. And that's what so amazing about working in the digital marketing space. There are so many project types, it shouldn't be hard to find one that truly appeals to you. A bonus option is to think mobile! This is another step you can take … and it's totally optional. If you want to leapfrog ahead of the crowd … and ride a wave on top of a wave … think mobile. In other words, smartphones. There are 5.22 billion people in the world using mobile phones. For many of them, it's the main or only way they access the Web. If you have kids or grandkids with phones, you've probably seen this for yourself. They spend more time staring at their phones than they do their laptops. Within a couple of years, it's estimated that marketers will be spending over $150 BILLION a year on mobile marketing. And over 90% of marketers plan on spending more of their budgets on mobile this year. They also plan to spend way more on video … particularly on video for mobile. This means they'll need copywriters to help them come up with great ideas, and write outlines and scripts for those videos. And if video isn't your thing, there is a ton of other content that needs to be written or optimized for mobile … like chatbot scripts, copy for mobile apps, and other short-form content. Like I say, if mobile isn't for you, scroll back up and find that project type that makes YOUR heart sing. The reason I mention mobile is to illustrate the point that there is always something new and dynamic happening in this space. This is an amazing time to be a freelance copywriter. Back when I started my career as a copywriter, the options were limited. It was before the Web, and my choices were pretty much limited to writing for print, radio, TV, or outside display media, like billboards. Today … what a difference! So many choices. So much growth and activity. So many new ways for copywriters to succeed and shine! Whatever you choose as your favorite project type … ride the wave and enjoy! All you need to get started is a bit of training, so I'm offering a group of writers the chance to work directly with me as my Digital Copy Apprentices. I'll mentor you on today's most popular copy projects, and even coach you on getting quality clients to come to you when your training is complete. [Check out the details here.]( Do you have any questions about the opportunity for web writers? [Share with us in the comments.]( --------------------------------------------------------------- What Does Your Dream Writer's Life Look Like? [Writer Keith Trimels with sailboat] Writer Keith Trimels For AWAI Success Keith Trimels, his dream was to quit his job and live on a sailboat off the coast of Mexico. (The other half of the year, he's busy hang-gliding in the Rocky Mountains.) What about you? Maybe you want to support yourself writing just a few hours a day so you can spend your time doing what you love … like horseback riding, painting, or cooking? Robert Rice writes three or four hours a day and spends his free time pursuing his passion for acting. Maybe you'd like to have enough money to enjoy your hobbies? Like Rob Gramer, who said, "As a freelance copywriter, I could make enough money to pay my bills and then go surfing. I could work when I want, how I want … I could have total freedom." With the right set of skills, it's getting easier and easier to follow in their footsteps. And Katie and I would like to help you master those very skills … Join us live, online for 3 hours and we'll teach you six core principles of writing effective copy and content … show you how to land those all-important first few paying assignments … and more. We'll also make sure you get every question answered, so you can confidently move forward and start making money as a writer. [>> All the details are here.]( --------------------------------------------------------------- Unsure where or how to start your writing career? Katie + Rebecca + YOU! Copywriting Made Simple LIVE is starting soon! This is the LIVE event that has launched hundreds of successful careers … [Rebecca and Katie Cartoon] Where you get to spend 3+ hours over two days with Katie and Rebecca as they walk you through everything you need to launch your successful writing career. Meet … learn … write … ask questions … Get over $980 in resources … Launch your writing career the very next day! ALL WITH ZERO RISK! If after everything you decide copywriting isn't for you after all — you risk nothing! (Plus, keep everything as our thanks for joining us!) Full details here … But hurry! Copywriting Made Simple LIVE starts soon, and we have a ton of stuff to get to you! [SIGN UP HERE.]( --------------------------------------------------------------- Trouble viewing this email? 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