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your line in the sand, and chance to make “next level” money [The Writer’ s Life]( June 30, 2021 Hi {NAME}, I'm a big fan of those "line in the sand" moments … Maybe you decided enough's enough and made the commitment to lose those extra 10 pounds. Or you were so fed up at your job, you decided "no more" and quit. Or you decided to — once and for all — turn your garage from a messy storage unit into something you could actually park your car in. This kind of "line in the sand" moment can be absolutely life-changing. Because it represents a clear break from the old patterns and ways of being … … and a big, committed step into the vision of a better future we see for ourselves. Today, you have the chance to experience one of those moments. You have a chance to set yourself up for now and the future … … and be on track to make "next level" money as a writer. Let me explain … Tomorrow, we will kick off our [Content Mastery Mentorship & Certification]( training with Russ Henneberry. And what makes this Certification program different from anything we've offered here at AWAI is this: Content marketing is taking the entire industry by storm. Because "The Leap" has created 10 years' worth of e-commerce growth in a short, 90-day period. Which means that now, more than ever, companies need content — Blog posts, articles, emails, newsletters, social media posts, ads, and more. These short pieces of content are how prospective buyers learn about a company … and ultimately decide to buy from them. It might start with a Google search and finding an article or blog post. Or it might be seeing a post on social media which then leads them to the company's website … Or it may be an email they get that was forwarded by a friend, that gets them to then research the company's products and services. Content is how companies are found. Content is how companies differentiate themselves. And content is how companies ultimately make sales. This is why content marketing is only getting bigger by the day. And this is your chance to grab the bull by the horns and learn how to master this in-demand skill. This is YOUR "line in the sand" moment — your chance to say "no more" to all the things you don't want in your current situation … … and saying "yes" to the control, flexibility, and freedom you've craved. Because writers who understand how to write the kind of content that gets results … And writers who understand how to create a content strategy that a business can use effectively … … Are the kinds of writers who will always be in high demand and will make "next level" money, compared to their peers. This is why the Content Mastery Mentorship & Certification is designed to turn you into "more" than a writer. You'll become your client's de facto content marketing consultant, thanks to the knowledge Russ is sharing with you. ([Get all the details here.]() And to that end, Russ has built this Mentorship to really help you succeed: Week 1 – This is where you'll lay the foundation for massive content marketing success. Week 2 – Here you'll learn the first half of writing the kinds of content that gets results for your clients. Week 3 – Next, you'll learn the second part of the kinds of content you'll write for clients (and how to get great results). Week 4 – This week, you'll learn the simplest and fastest way to get content clients, using what Russ calls "The Content Strategy Pitch Deck." Week 5 — And finally, Russ will walk you through how to use his Content Multiplier and Content Matrix so you can land bigger paydays. You'll be a true pro right out of the gate. You won't be like other writers who ask, "Can I write a blog post for you?" and then get paid anywhere between $100-$500. Instead, you'll say, "Mr. Client, which of these three packages do you want me to do for you?" and then get paid anywhere from $1,000-$5,000. That's how you'll make "next level" money as a writer with the knowledge you'll gain from Russ. What's more, I'll be HIRING three writers from this "graduating class." That means if you're selected, you'll receive a $6,000 three-month contract to put your newfound skills to use. You'll work from home, as a contractor. But you'll still work with our team … sit in on some of our marketing meetings and see how we take something from the idea stage to a full-fledged campaign … … and gain real-world experience working in our industry with some top players. So — If you're ready to draw that "line in the sand" and make today the day you take that big, committed step forward … Then make sure you enroll in the Content Mastery Mentorship & Certification training with Russ by clicking the link below: [CLOSING TODAY: Content Mastery Mentorship]( We're closing the doors tonight at midnight. The first session starts tomorrow. I can't wait to hear your success story (or work with you here at AWAI if you're awarded one of the three $6,000 writing contracts!). To your success, [Rebecca Matter’ s signature] Rebecca Matter President, AWAI LAST CHANCE: Become a Certified Content Specialist! [cover image] This is your final chance to enroll in the upcoming Content Certification Mentorship with Russ Henneberry (first class starts tomorrow!). Remember — this is your chance to tap into what is becoming a $412 billion industry this year … And a real shot at one of three $6,000 writing contracts to work with AWAI … See you in class tomorrow! 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