The one where the big money is for writers

Get paid up front AND again afterwards too… [The Writer’ s Life]( June 9, 2021 Hi {NAME}, With the new Friends Reunion breaking streaming records, one of the questions on people's minds is … How much did the cast get paid to appear together again? Speculation seems to be that each of the six was paid around $2.5 million to appear in the Reunion special … And that's on top of the estimated $20 million a year in royalties they're still earning from the show! And since we're on the topic of Friends and royalties, a quick trivia question … What was Chandler's job by the end of the series? Do you remember? He was a copywriter! So perhaps "Chandler" is also doing quite well for himself … :) After all, copywriters have incredible earning potential … Especially if you focus on a specialty where big money can be made: like direct-response sales letters. Today, AWAI's Copy Chief Sandy Franks is here to explain more about how this specialty pays for writers, what the opportunities are, and why it might just be the right place for you. And if you like what she has to say, you're in luck … Sandy has agreed to take on a select [few writing protégés]( and mentor them personally … AND prepare them to become one of the few copywriters Certified in one of the most in-demand, lucrative, and prestigious projects in the industry. She'll mentor you on today's most popular direct-response strategies, formulas, and tips, and even show you how to find quality clients when your training is complete. This is an unbelievable opportunity to work directly with the Copy Chief who has nurtured "green" writers into six- and seven-figure copywriting masters. If you want to get to "high-paid" writer status as quickly as possible — [this is for you](. To your success, [Rebecca Matter’ s signature] Rebecca Matter President, AWAI The Truly Big Money in Copywriting Is in Writing Direct-Response Sales Letters By Sandy Franks [calculator placed over a spread of U.S. dollars] I loved writing, but growing up I never saw myself as a writer. Instead as a young girl, I envisioned myself running a business. Or being the head of a bank. For some reason, I thought it would be kind of cool to carry a briefcase around wherever I went. And while I did wind up running a business for one of the largest newsletter publishers on the planet, Agora Inc., it was the writing that I grew to love the most. But a special kind of writing … direct-response sales letters. While working at Agora Inc., I got to work with some of the top "A-listers" around, including Bob Bly, Clayton Makepeace, Don Mahoney, Bill Bonner, Mike Palmer, Jedd Canty … and the list goes on and on. I learned an awful lot about writing direct-response sales letters from these legends, which helped me become a better entrepreneur … a better businessperson … and a better writer. And it also helped put a lot of money into my bank account. That's because writing direct-response sales letters is where the big money lies in our industry. Now, don't get me wrong. That's not to say you can't make good money writing all other types of projects from white papers and case studies to video scripts and content pieces. You can. It's just that when you learn to write direct-response sales letters, you can charge huge fees up-front while also getting paid every time the client mails (or emails) your letter. Getting paid every time a client mails your letter is what makes writing direct-response letters special. And you only need to write that letter once to earn big money. That's because clients often pay their copywriters a royalty on every letter they write. Those royalties can be anywhere from 2% to 5% on the sales your letter generates. For instance, let's say you write a direct-response letter that brings in over $1 million for your client. You charge your client an up-front fee of $10,000 to write it. And since you also are getting paid a 5% royalty, you also earn an extra $50,000. Now, that's how much you make the first time the client mails your letter. Because it brought in so much money, they mail it a second time. And let's say this second run generates $750,000. Your royalty is still 5%, so you wind up with a payout of $37,500. At this point, you've made a total of $97,500. But you're not done yet. Because the letter is still generating revenues, your client decides to mail it a third time. And on this run, let's say your letter produces $500,000. At a 5% royalty, you wind up making $25,000. Now your total take-home income from this singular project equals $122,500. Congratulations! You just made a six-figure income by writing one direct-response sales letter. Now, if you're in this to make lots of money, you can write a second letter for the same client or write one for another client altogether. Either way works. And if you're thinking that's not possible, think again. Time won't be an issue because you can write your second letter the entire time client number one is mailing your first letter. And if you have similar success on your second letter, your income magically doubles to $245,000. I don't have to keep doing the math for you to see why I say that writing direct-response letters is where the big money lies. The truth is, I don't know of any other kind of writing projects that offer these kinds of huge payouts. And the good news for you is the demand for writing direct-response letters isn't slowing down any time soon. A recent report from the Direct Marketing Association found that direct mail is a $44.2 billion industry. Now, the reason direct mail is so valuable to companies comes down to one important number: Return on Investment. You see, for every $167 a company spends on direct mail, it gets back, on average, $2,095 in sales. That is a 1,300% Return on Investment. But that's just the tip of the iceberg. Because thanks to the internet, those same letters that arrive in your mailbox can now be sent to your email inbox. Almost anything that can be done in print can also be done online. It's called digital marketing, and it's expected to reach $146 billion in value by 2023. For you, it means an endless array of writing opportunities, which translates into a steady stream of income. And it all stems from writing direct-response sales letters. I not only love writing them myself but also teaching others how to construct a direct-response sales letter, which is why I put together a [live training program](. Join me and by the time we're done working together, you'll know how to write a sales letter from start to finish. And then it will be your turn to go out there and get your share of the big money and opportunities waiting for you. Now is the ideal time to get started as a direct-response sales letter writer. Do you have any questions? [Share with us here so we can point you to other resources.]( Editorial Note: One of the biggest challenges marketers face is finding writers who can create effective messages that reach prospective buyers. They're willing to pay high up-front professional fees PLUS royalties to writers who can deliver. [>> Find out how you can get up to speed fast to fill the demand.]( 👏 WRITERS WANTED! 👏 Earn $5,000 per Project (Plus Royalties) Train personally with AWAI's Senior Copy Chief to write winning sales letters … … and get a chance to join our team as a freelance copywriter! You don't need any previous experience. Just a good attitude and a desire to learn! [Get All the Details Now.]( Launch Your Writing Business on Friday, June 18! Bring your desire to be a well-paid writer … Meet us online this coming Monday … And over the next 5 days, we'll personally lead you through the steps to launching your writing business. By Friday, you'll be off and running — ready to take on your first paid projects … Even if you don't "feel" ready! [→ Reserve Your Spot Now Here.]( TODAY! Join PWA for $1 [PWA product spread] PWA takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [>> Claim Your $1 Access Here.]( --------------------------------------------------------------- Trouble viewing this email? 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