If I were starting over as a writer...

Here’s what I would do… [The Writer’ s Life]( March 31, 2021 Hi {NAME}, "Email is the glue that holds the campaign together. Otherwise, how do you get customers to your landing pages or websites?" That's what Guillermo Rubio (or G, as we call him at AWAI) pointed out about the important role email plays for marketers today … Which also raises a common misconception among new writers … That top writers will be creating all the emails required to support a marketing campaign these days. That's not how it works out … High-end sales letter and web copywriters do not want to write the never-ending stream of emails needed to drive traffic to their copy (that need can go on for years … even decades!). Instead, top copywriters want to move on to the next big project so they can stack their royalties … which leaves marketers searching for additional writers to fill in this critical piece of the marketing puzzle (again and again and again!). Fortunately, email messages are a simple project for marketers to give new writers — each email is often just 250-500 words. The short copy length and simplicity of the project are two reasons why emails are an ideal beginning project … And today, G gives you five more good reasons you should [choose this one writing specialty for a jump-start to well-paid writing](. He says there's a big opportunity right now for writers trained in this specialty … and a lot of money to be made. If you want to learn more about writing email messages that deliver great results for your clients, this is your LAST CHANCE to train under G and become a Certified Email Specialist. [Check it out now]( — this opportunity permanently closes today! To your success, [Rebecca Matter’ s signature] Rebecca Matter President, AWAI If I Had to Start Over as a Writer … Here's What I Would Do By Guillermo Rubio [Barefoot man working on laptop] Lately, I've had the privilege of coaching a few writers on their projects. And it got me thinking about my career trajectory. You see, I started my career focusing on writing long-form sales letters. You know, those 8-24+ page "mini novellas" that persuade someone to take action. I learned how to write persuasively and the structure of a sales letter through [The Accelerated Program for Six-Figure Copywriting](. I spent countless hours writing out promos by hand. I studied dozens of controls. And I read all the classic copywriting books. Doing those things served me well and helped me make a great living as a writer. And if your goal is to become a top direct-response copywriter, those are things that will definitely help get you there. However, if I had to start over … I'd do it differently. Instead of focusing on long-form sales letters first, I'd spend my time getting as good as possible at writing emails. Here are five good reasons why: 1. Email writing is a skill that can be learned quickly. It took me a good chunk of time to get to the point where I could write a decent sales letter, from start to finish. But an email is just a few hundred words. It doesn't require weeks of research. No having to spend days mulling over possible Big Ideas or anything like that. You just write an email as if you were making a recommendation to a friend to try a new restaurant or watch a movie that came out. 2. Email writing pays VERY well. In some ways, email writing pays just as well as writing sales letters. The main reason is that in the time it takes me to write an entire sales letter and get paid my fee, I can write 10-20 emails in half the time, and I'd get paid the same. And the pay for a single email can be anywhere from $100-$350 … though there are writers who charge up to $1,000 for a single email. Plus, because companies have a HUGE and ongoing need for emails, oftentimes they'll just pay you a monthly retainer fee to write emails for them. These can be anywhere from $2,000 to around $5,000 (sometimes more if you're very good). Now, there is one benefit sales letters can offer that emails don't. And that's royalties. Getting any kind of royalty deal with emails is rare. But it's a small trade off, in exchange for getting work done faster, getting paid sooner, and making as much as you would writing a single sales letter. 3. Practically EVERY business in the world sends emails. This is another biggie. In the direct-response world, there are only so many large direct-response companies that hire writers to write long-form sales letters. And typically, the highest-paying clients are in only one of three markets — Health, Financial, or Business Opportunity (Biz Op). What if you don't want to write about any of those topics? Email has you covered. Because with email, the world is your oyster. Every serious business in practically every niche imaginable is sending out emails to welcome new customers … launch new products or services … maintain a relationship … and more. That means you can write about whatever your heart desires — whether it's cats, music, gardening, golf, bowling, wrestling, chess, self-help, and more. Best of all, you can do it while still making a solid six-figure income. 4. Email writing makes you a better writer. After having written hundreds or probably even thousands of emails (I never kept track), I've found that the process of sitting down to write an effective email or email campaign has made me a better writer. The main reason why is that email forces you to improve your thinking and be concise. A subject line is only around 40-60 characters (basically half of a typical Twitter "tweet"). The email body copy is normally 250-500 words. So in that short space, you've got to: > Get someone's attention > Get them interested in what you have to say > Get them to click on a link in the email It really forces you to eschew what doesn't work and really streamlines your writing down to the critical "essentials" of persuasion. This eventually transfers over into your other writing, whether it's writing long-form sales letters, landing pages, ads, etc. 5. Email makes it easy to land clients. This is another big reason why I would focus on email writing first, if I had to start over. With email, it's far easier to get your foot in the door with a client. Main reason? Email is a low-risk way for a company to "test" a writer out. It's kind of like going on a coffee date before deciding to tie the knot. Clients really don't have much to lose to hire you to write a couple of emails for them. And if you do a good job, then that can quickly (and easily) lead to more work and bigger projects LIKE sales letters, landing pages, and more. This is in stark contrast to an unproven writer trying to land a client to write a long-form sales letter. In that case, you better make darn sure your sales letter knocks it out of the park on the first try. If not, it's not likely the client will want to make the investment a second time to see if you can do better. Email is far more forgiving and gives you many more chances "at bat." That's basically why I'd learn to write emails as fast as I could if I was starting over as a brand-new writer. It would allow me to get "in" with a client quickly and get paid while I learned to write sales letters (which I still enjoy doing). If you have any questions about writing emails, [please let me know in the comments](. Editorial Note: Don't miss your chance to get started with these short, fun projects! Guillermo is offering a limited number of up-and-coming writers the chance to learn directly from him and gain the tools and tactics you need to be a well-paid email copywriter. He'll mentor you on everything you need to know to write effective emails, and give you the chance to earn $2,000 from your very first assignment. This is your LAST CHANCE to get in … [Check it out today.]( LAST CHANCE: The Ultimate Email Copywriting Mentorship This is the ONLY time this will be offered this year. [Email] And it's your chance to get the step-by-step, personal guidance you need to quickly gain the skill of writing emails that clients will pay you big money for. We're talking $2,000 … $3,000 … or even $5,000 per month (in some cases more). For four weeks, you'll work alongside a top email writer (our #1 recommendation in the industry!) and learn how to turn this skill that you already have into a lucrative writing career for yourself. But you'll need to hurry — the doors close in just a few hours! [Learn More.]( TODAY ONLY: Get 12 Writing Templates for FREE! If you want the power to complete every writing gig with speed and confidence … [Magazine and bonus] To simply fill out a form and have a fully written piece ready to go to your client … Then you need to act right now! - Sign up to receive a full year of Barefoot Writer magazine for just $11 … - All 12 templates (worth $499) will be yours — FREE! It's that easy. [Go Here To Get Your 12 Templates Now!]( LAST CHANCE: 50% Off Best-Selling Copywriting Program Designed for new writers, this fast-paced, highly entertaining, video-based learning program gives you EVERYTHING you need to "hit the ground running" as a successful writer in 2021: [Copywriting Product Cover] - The core writing skills you need … - Experience writing an entire digital marketing campaign … - Pro feedback and direction on all your writing … - A polished portfolio of your own writing … - Our help launching your writing business and landing your first writing clients … It's the FASTEST PATH to success as a well-paid writer! BUT HURRY … You only have until midnight tonight to SAVE 50%! [Get Details Here …]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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