4 actions steps for new writers to get started [The Writer’ s Life](
March 26, 2021 It's TODAY, {NAME}!!! Our "State of the Industry" Virtual Summit … It starts at 12 noon ET — but it's not too late to sign up. [>> Go here now for your FREE ticket.]( And prepare to learn the latest insights, trends … and where the most money will be for writers … from 12 of today's most influential writers and marketers. You won't want to miss a minute! Sign up here for free now. And then come back to today's issue of The Writer's Life. 😉 All signed up?! Great! Now, let's dive in … When Guillermo Rubio wanted to break away from a workload that included three jobs (!!!) and build a much better lifestyle for himself, he wholeheartedly pursued copywriting. And at that time, it meant he had two choices. With the help of several mentors and a lot of effort, he became a huge success with his choice. Now, the opportunities in the writing world are much different and G (as we call him here at AWAI) says there is a much easier, much faster way to start earning money as a paid writer. He's got the inside scoop on how you could be making good fees with less hard work. And he gives you four action steps so you can get started quickly. The sooner you can start, the faster you can start cashing your first writing paychecks! G made huge progress under the wings of his mentors. Now he's paying it forward by teaching new writers [the one skill he thinks every writer should have starting out today](. See you at noon ET! [Rebecca Matter's Signature] Rebecca Matter
President, AWAI New Writer and Don't Know Where to Start? Do This …
By Guillermo Rubio [Professional entrepreneur writing on his laptop at home] I can still remember when I first learned that you could make a great income as a copywriter … It was so exciting … I imagined the endless possibilities of writing while traveling … having the freedom and flexibility I craved … and the ability to steer my own ship. And here's the thing — Back then, in early 2002, copywriting wasn't mainstream like it is now. So the path for me to take was very straightforward. I could choose to: A) Write direct-response sales letters Or B) Go into Business-to-Business writing (B2B) I was a college dropout with zero "corporate" experience. So B2B seemed out of the question for me. So I picked writing sales letters, diligently studied [The Accelerated Program for Six-Figure Copywriting](, and have added to my skill set since then. Today, however, new and aspiring copywriters don't have it so easy. Because the path isn't as clear-cut as it was 19 years ago. Nowadays, the options are endless! You can choose to write sales letters … do SEO copywriting … write chatbot scripts … focus on case studies or white papers … social media … and more. And while this is great because there's so much opportunity … The downside is that it can be overwhelming and keep you from choosing. Instead, you end up spinning your wheels and not making any real progress towards your dream of the writer's life. That's why I want to help out — and give you a simple path to follow. You see … In my opinion, there's one skill every writer should learn — especially writers who are just starting out. Because with this one skill, the sky's truly the limit. You can use it to create a great full-time income for yourself … Or you can use it to get your foot in the door with new clients … Or you can use it to create "spare time" income. Just take two to four hours each week to "work" and you could be making an extra $3,000 or more per month. Or you can even use it to land lucrative retainer deals with your clients. Without having to write traditional long-form sales letters or anything like that. So, what is this skill? Email writing! Here's why I think it's a "must-have" skill … 1. Everybody checks their email. A recent study from HubSpot found that 99% of consumers reported checking their email every day. More than half admitted to checking it more than TEN TIMES per day! That's more than can be said for social media or any other marketing channel. 2. Emails are effective at generating new customers. Email is a very personal medium. That's because if you decide to read an email … … the person or business who sent it has your undivided attention. So it's no surprise … McKinsey & Company reports that email is 40 TIMES more effective at helping businesses bring in new customers than Facebook and Twitter — COMBINED. Mind-boggling. Especially when you consider those social media platforms have billions of users. 3. Email is the most profitable marketing channel. Studies from the Direct Marketing Association show that for every $1 spent on social media, businesses get back, on average, a measly $1.17. Not a lot of reward, in exchange for a ton of risk. Contrast that to email marketing … For every $1 spent, businesses get back on average $38! That's nearly 38 TIMES BETTER. So that's reason #1 why you should learn to write effective marketing emails … Businesses of all shapes and sizes use it — because it works! Next … The other reason is that email is a FAST skill to get under your belt. I mean — just think back to the past few days. How many emails have you written and sent out? Chances are MANY. So it's not something that's unfamiliar to you. Which is why you can "pick up" this skill pretty quickly. Plus, writing a marketing email is far from rocket science. You just need three things: - A subject line. Obvious, right? Your subject line gets the reader to want to open and read your email.
- Body copy. This is the main "idea" of your email and communicates the message you want to get across.
- A clear call-to-action. This is where you get the reader to click on a link. Typically to go read a sales letter … get a free report or gift … complete their order … etc. If you can do those three simple things, you can write a marketing email. And guess what? The majority of emails you'll craft as an email writer are just 250-500 words. And you can get paid anywhere from $100-$350 or more per email. What's more, clients typically need way more than just one email (I mean, just take a look at the emails you get from businesses in your inbox). Say you charge $200 an email (not unreasonable) and a client needs 10 emails. That's a $2,000 payday for you, in exchange for a few hours of writing. It's why a six-figure income for email writers isn't out of the question. In fact, email writing is one of the skills I decided to master (after learning to write sales letters). Because of it, I make a six-figure income just from writing emails for clients. 4 Steps to Take Right Now Hopefully by now you see why I think email is such a great skill for new writers. But I don't want to leave you hanging. Here are four steps you can take right now to start getting this skill under your belt (and even potentially landing your first client): Action Item #1. Sign up for email lists. Open a new email account (Gmail or Yahoo!). Then find a few companies you like. They can be in markets you're passionate or love learning about. See if they offer a free newsletter or guide or gift in exchange for you giving them your email address. Then go ahead and give them the email address you just opened. In a few days' time, you'll have a smorgasbord of marketing emails you can start reading and studying. Action Item #2. "Hardwire" the skills. After you've taken some time to read and study the emails you're getting, it's time to roll up your sleeves and get to work. Pick a couple of the emails you found interesting, entertaining, or that made you want to click on whatever they were selling. Now set aside some time to write them out by hand. This will help you "hardwire" the tone and pace of writing an effective marketing email into your brain and body. Action Item #3. Practice, practice, practice. After a few days of writing out emails by hand, try re-writing and improving upon some of the emails. Give it your best shot and see if you can create an effective subject line. See if you can improve upon the body copy and give it more excitement and oomph. And see if you can make the call-to-action even more irresistible. Action Item #4. Reach out. Now that you've taken the time to re-write some emails, consider sending your newly created "samples" to the marketing manager of the company whose emails you rewrote. They are a perfect client for you. Let them know how much you like their products and services, and took the liberty to write a few emails for one of their products. Invite them to look them over and then talk further if they're interested in getting some more help with their email marketing. This part might be a little scary, but it could land you a client just like that! So if you're a new writer, why not give email writing a try? It's a fast and straightforward path to the writer's life. It's pretty simple to learn how to do. And there are a ton of potential clients out there. Give these action steps a try … and you'll soon see why this is such a great skill to have! Here's one more action step for you to help you get started. Check out this free webinar: [Today's Unexpected Opportunities for Email Writers](. Do you have any questions about getting started as an Email Specialist? [Please share in the comments]( so we can help. Editorial Note: Don't miss your chance to get started with these short, fun projects! Guillermo Rubio is offering a limited number of up-and-coming writers the chance to learn directly from him and gain the tools and tactics you need to be a well-paid email copywriter. He'll mentor you on everything you need to know to write effective emails, and give you the chance to earn $2,000 from your very first assignment. [Check out how you can become a Certified Email Specialist today.]( --------------------------------------------------------------- It's Here!!
Don't Miss Today's "State of the Industry" Virtual Summit This Special Event for Writers Starts at 12 Noon ET — But It's Not Too Late to Join Us for This FREE Event Hurry and [register here right away]( so you don't miss a single minute … Because we're kicking things off right at noon ET with our first expert, the internationally renowned social media thought leader and "Queen of Facebook" — Mari Smith! And just from chatting with her behind-the-scenes, I can tell you … she's got the inside scoop on an unusual kind of writing project that is about to see a massive surge this year! And she's far from the only expert today who's got insider tips on hot new opportunities for writers … Brian Clark, for instance, says he's going to pull back the curtain on a new form of content marketing that's going to completely transform how companies build relationships with their readers … and requires a LOT of new content from writers … ;) And according to Russ Henneberry, the demographic information that marketers have been relying on for decades is "the segmentation of yesterday." There are going to be some big changes in 2021 that you'll need to incorporate into your writing process to stay on top. That's just a tiny taste of what we have in store today! 12 of the biggest writers and marketing experts in the industry … All lined up to talk to you about the hottest topics you need to know about as a professional writer in the post-COVID world. Remember — it's all yours totally free. [Sign up here now.]( See you starting at noon ET sharp! --------------------------------------------------------------- "What's the Fastest Way to Earn a Living as a Writer?" [Email] Can you guess what it is? Okay, we won't keep you in suspense … It's EMAIL! That's because businesses of all shapes and sizes NEED emails written on a regular basis. And you could be the one to write them … to the tune of $2,000 … $3,000 … or even $5,000 per month. It's just a matter of learning a few core "tweaks" to the emails you're already writing to friends, family, and colleagues. [Learn More.]( "The Easiest Way to Get Started in the Paid Writing World." It's a secret most people will never stumble upon. And it's contrary to what you think you know about writers … (And about making money). Yet writers from all backgrounds are taking advantage of this secret. YOU could be one of them. Imagine earning $30,000 in your spare time, writing just on weekends. Or earning $50K, $80K … or more. [Click Here for the Secret.]( ENDING SOON: Join PWA for $1 Right now you can join The Professional Writers' Alliance for just a dollar! With all the membership perks at your fingertips, you can find and land clients easily … Run your freelance writing business efficiently … Minimize your "unbillable" hours so you can spend more time writing and making money … And join the ranks of well-paid, fulfilled, professional writers. [Get Your Invitation to Join for $1 Here!]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2021 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute
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