Try this fun, high-paying writing project

4 reasons to write these “good news” stories [The Writer’ s Life]( February 22, 2021 Hi {NAME}, People are always in need of a little good news … these days more than ever … So when John Krasinski launched "Some Good News" online in March 2020 to spread positive messages during the pandemic, people tuned in to be inspired and experience a few moments of joy. Today, "SGN" has more than 2.57 million YouTube subscribers, 198,000 Twitter followers, and has raised millions of dollars for charity. Talk about good news! And with the writing opportunity I'm sharing today, that's exactly what you'll write. It's a high-paying writing assignment for new AND experienced writers … And the projects are short, simple, and fun. Plus, the demand is crazy-high right now — and so are the writing fees! ([Check it out here](.) Meet Casey Hibbard, the "good news" writer. She's the one to listen to when it comes to this specialty … She's written more than 1,000 of these projects, beginning back in 2000. She's even written over [55 of them for AWAI](. Casey says the opportunity for writers in this specialty is growing bigger every day … today she explains four reasons why there's never been a better time to write case studies. Thanks to the big demand, there is a lot of money to be made. This opportunity can change your career, and your income — and it's fun! You could even earn a $1,500 check, from me, for writing them. [>> Check out the details here.]( To your success, [Rebecca Matter's Signature] Rebecca Matter President, AWAI P.S. Here's some more good news! You're invited to a Virtual Open House — "What's My Next Step?" with Katie on Wednesday at Noon ET. With so many industries … so many paths you can take … so many things to write about these days — choosing a niche and knowing the exact steps to take can be daunting, confusing for new writers. Our main focus at this FREE event will be on moving YOUR writing career forward — by helping you with the "next best step" you should take right now! Whether you're just starting out or are an experienced writer looking for more and better-paying clients — this event will help you be more successful, much faster! You'll also get an insider's look at our highest, most comprehensive level of personalized training, coaching, copywriter mentoring, and industry access … If your goal is to be a paid writer in 2021 — and you're not 100% certain what you should be doing next … this is your opportunity to find out. [Click here to sign up — it's FREE!]( 4 Reasons Why There's Never Been a Better Time to Write Case Studies By Casey Hibbard [Happy woman sitting on livingroom floor while writing on laptop] In 2000, I was a freshly minted case study writer. I'd written a few of these fun, well-paying projects, and was hooked. I was interviewing my clients' happy customers and crafting compelling stories. Sign me up for more! In the pre-LinkedIn era, I began frequenting face-to-face networking events to find clients. But when I enthusiastically told people that I write case studies … blank stares followed. Back then, it was the rare marketer who had heard of customer case studies — mostly limited to savvy technology companies. I had to explain WHAT case studies were, WHY they were valuable, and then SELL prospects on working with me. It became exhausting. The good news for writers is, things are vastly different today. Customer case studies, aka success stories, have become an indispensable marketing tool. Hundreds of thousands of businesses create them. And if they don't yet, most know they should. Here are four reasons why there's never been a better time to be a case study writer … Reason #1: Social Proof Rules the Day People have always relied on "social proof," or word-of-mouth, to make decisions. Maybe your friend recommends a babysitter or restaurant. With that endorsement, you feel more confident making the same decision. But in the past 20 years, social proof has become more formalized and part of companies' marketing budgets. From buying blenders to hotels to software, we've come to rely on the experiences of others to help make decisions. Consider the power of reviews on Amazon, TripAdvisor, and Yelp. Think about the last major purchase you made. Chances are, someone else's experience influenced your decision. But beyond online review sites, countless businesses now actively create customer case studies to give buyers more peace of mind in their decisions. Because the more expensive, complex, or risky the purchase is, the more proof buyers need. What better way than a compelling customer story to show that a company delivers on its promises? Buyers agree. When the research firm Forrester asked Business-to-Business (B2B) buyers about the type of content that helps them make purchase decisions, 71% said "real customer or peer stories." Reason #2: Companies Can't Find Enough Good Case Study Writers So many organizations now create case studies that marketers just can't find enough skilled help. Trust me. Nearly every week, a new prospect contacts me about creating case studies. But I can't take on all the requests that come in. The market needs more qualified case study writers. Companies want someone experienced in the ins and outs of this unique kind of writing … Someone who can learn their solutions quickly … Ask the right questions in interviews … Craft a compelling story with measurable results … Match the story to the client's goals and key messages … And guide them through the process until they have a completed story ready for use. It's not hard, but it does take specific know-how. Reason #3: Written Case Studies Still Reign Writers frequently ask me whether video testimonials are replacing written case studies. After all, marketing and social media are rife with video. While customer stories lend themselves well to video, the price tag and logistics seriously limit its use. Consider this: Chances are, the vendor and customer are in two totally different places. That requires flying a video crew to the customer's site, bringing the customer to the vendor's location, or finding a quality video team based in the customer's location — for every story. None of this is easy, or cheap. That's one of the reasons why written customer stories still outpace video testimonials. Second, not everyone prefers video. In fact, one survey found only about 30% of buyers actually prefer video overwritten. A possible explanation: written stories are skimmable and consumed at the buyer's own pace, while video is not. I see this with my own clients. Even those who produce customer videos still develop written stories on those same customers. Reason #4: Nearly Any Type of Business Can Benefit In the early days of my freelance career, customer case studies were mostly a make-or-break marketing tool of tech companies attempting to stand out in a very competitive start-up environment. But those technology trailblazers set the precedent for the rest of the business world, and now TONS of businesses market with written customer stories — from business services providers to consumer companies. Spend a few minutes searching online for "customer case studies" or "customer success stories" and you'll see what I mean. Up will pop page upon page of hits. At the top, you'll see big names like Microsoft and Cisco. But keep going and you'll find all types and sizes of businesses. These are just the ones that come up in a search. There are countless others behind-the-scenes that already produce case studies, or know they need to. Those could be coaches, consultants, health providers, financial advisors, architects, building contractors, educational providers, and many more. Check out the AWAI website and you'll find [dozens of member success stories.]( Because just about ANY organization could benefit from marketing with customer stories. So there you have it. There's never been a better time to add case studies to your menu of writing services. But beyond all that, it's an especially rewarding and fun form of writing for those who enjoy storytelling. And who doesn't? Thinking about dipping your toe in the case study world? Drop me a note and let me know. Or, do you have any questions about getting started as a case study writer? [Share with us in the comments]( so we can point you to other resources. Editorial Note: Casey just announced some big news … She's offering a limited number of up-and-coming writers the chance to be mentored in how to write business success stories. This is your chance to work directly with her and gain the tools and knowledge you need to be a well-paid case study writer … in just 4 weeks! She'll mentor you on the winning formats, and even coach you on how to find quality clients when your training is complete. This is an unbelievable opportunity to work with an expert who's written more than 1,000 case studies — and be Certified to prove you've mastered this skill. Plus, you'll complete a live Spec Assignment for AWAI. And if we choose yours as one of the three we publish, you'll get a paycheck for $1,500! [Check out all the details on this opportunity here.]( A Unique Writing Opportunity You Probably Haven't Heard About There's no selling involved. No need to persuade. Instead, you write two pages. You get paid $1,500 (on average). Better yet, you can master this one in just four weeks. And in 2021 — it's in HIGH demand. What is it? Click the button below to find out more and see how you can take advantage of this high-paying assignment! [Learn More.]( START TODAY: Make an extra $10,000 … $15,000 … even $25,000 writing on the side! [Steve's headshot] That's what freelance copywriters — even newbies — can make. Working part-time. From home. Without answering to a boss or setting an alarm clock. In fact, one member of our Club doubled his income in 2020 and made more as a part-time writer than he did from his full-time job! [Click Here to Read His Story.]( FREE "LIVE COACHING" EVENT! Wednesday, February 24, Noon ET Feeling Stuck? [Circle of success logo] Ready to be a well-paid writer but not sure what steps to take next? We can help! Join us for our free, back-by-popular-demand encore Circle of Success Open House Wednesday at noon Eastern Time … Followed by a LIVE Q&A + Coaching session where AWAI's top guns Katie Yeakle, Rebecca Matter, Pam Foster, Sandy Franks, and others answer YOUR questions and help you find the best and fastest paths to success! DON'T MISS OUT! [Register Here — It's FREE!]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2021 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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