This health “sub-niche” for writers is bigger than ever

People are “losing their minds”… [The Writer’ s Life]( February 16, 2021 Hi {NAME}, The first anniversary of the pandemic took place recently, and what a year it has been! It's been interesting to watch industries exploding because of the pandemic and the subsequent COVID fatigue … Like telemedicine and alternative health, for example … Even though hospitals have been focused on COVID, all other aspects of healthcare are still vital. People are naturally worried about their well-being. With health and wellness so top of mind right now, it's creating more opportunities every day for health copywriting specialists. The market is wide open for writers as the demand for copy and content on this topic continues to escalate. Mindy McHorse, Executive Editor of Barefoot Writer, talks more about this opportunity in today's issue, and shares four reasons you should consider this in-demand specialty. With the health industry at $36 billion and expected to grow, now is the time to join expert health copywriter Carline Anglade-Cole in this niche. You've got the chance right now to learn how to write "kick-butt" health copy using her proven system. She's the Queen of Controls, and she'll show you every step of her proven writing process, along with how you can start attracting high-paying clients. Her "crazy" way of writing copy has enabled her to earn six-figure fees plus six-figures in royalties every year. And she holds nothing back in her training program … [Check it out here.]( But be warned, this is your LAST CHANCE … Work through her system — including the Bonus Module on getting clients — and you'll have what it takes to become a six-figure health copywriter earning large fees and ongoing royalties. >> Access closes on this one tonight. [Get the details here!]( To your success, [Rebecca Matter's Signature] Rebecca Matter President, AWAI People Are "Losing Their Minds" … Which Is Great News for You, the Writer! By Mindy McHorse A New York Times headline caught my eye this morning, about how moms are losing their minds in droves. It's part of the pandemic outfall: the people who've had to give up life as they know it to stay home and school their kids. Moms aren't the only ones losing it, of course. Plenty of dads, grandparents, and other caretakers are right there with them. But the point of the article wasn't just that life right now is still hard for a lot of groups — we all know that. The point was that they're just one group of many who are losing their minds, and that as a result, mental health is now (thank goodness) moving into the spotlight. For you, the copywriter, that opens up an astoundingly accessible and lucrative opportunity. Because as a result of everyone losing their minds, the mental health market — particularly when it comes to alternative health treatments — is flourishing. Heck, I've been writing for the alternative health market for over a decade now, and past clients are coming out of the woodwork with new needs. That's why I want to share these four noteworthy reasons this is a field you should consider right now: #1: Massive market may overtake all others Mental health used to carry a stigma, with most people distancing themselves from the idea of 'crazy' people and mind-altering drugs. But thank the stars, that's not the case anymore. The severity of mental health issues is now treated with the respect it deserves. It's now well-understood that anyone who's human should pay attention to their mental health. We all feel joy, pain, sorrow, and the gamut of emotions in between. And that means this market dovetails with virtually everything … supplements, physical fitness, meditation and mindfulness, beauty and confidence, relationships, and the entire world of self-help, which is huge in itself. According to Grand View Research, it's now a $296.3 billion industry … and unlike some post-pandemic markets, this one will only continue to grow. Which means the market is ENORMOUS. Young folks, old folks, middle-aged folks — every one of them needs to stay in tune with how they're feeling and coping with life. Which not only opens the door to a massive market — it means YOU are part of that market. And it's always easier to write to a market you readily identify with. #2: Mind-blowing variety in this market that grows daily Some writers worry that focusing on the alternative health market means writing all about supplements and pills. But while that's one road you can take, there are a hundred others that are just as fruitful, and that specifically support mental health. Here are just a few other areas where you could focus your writing skills: - Acupuncture - Ayurveda - Massage Therapy - Meditation - Mindfulness - Hypnosis - Tai Chi - Yoga - Healthy Eating and Nutrition - Herbs - Juicing Regimens - Relaxation Techniques - Feng Shui Fundamentals - Color Therapy - Water Therapy - Steam Therapy - Aromatherapy - Homeopathy - Group Therapy - Counseling I could go on, but you get the idea! #3: People will talk about you … Every one of those sub-niches I just listed is part of its own strong market, with practitioners and companies that sell services, courses, subscriptions, systems, and products. And they ALL need good copy to communicate that to potential clients, especially now that pretty much everyone needs to be online to stay in business. If word gets out that you're a copywriter who specializes in alternative health writing, you can bet you'll get snatched up quickly. And from there — because people in this industry network with and know other professionals in this industry — chances are huge they'll start talking about you to their friends, which will turn into referral work, which will bring you to the point where you have far more writing work than you can handle. #4: Authority that's valued to the nth degree Niching yourself into a specific market is one of the best ways to grow your client roster and income level fast. It's got to do with the beauty of specialization. Just about everyone can be a generalist and write about lots of things at a basic level. But to be an expert in a subject, to know it in and out, means clients view you as an authority. Authorities get to charge more. Plus, if you know your market well, you'll have lots of repeat clients and you'll write a lot faster — both of which mean more money at the end of the day. I know copywriters who took the leap and named a niche and very soon doubled their overall income. The bottom line here is this market is booming right now and getting bigger. If I weren't already one of those moms losing their minds, I'd jump in and grab a piece of this pie myself. (Note that I'm obviously a key prospect for this market, too. We're everywhere!) This is the type of leap where you have nothing to lose. In a market teeming with clients and opportunity, the worst thing that could happen is that you learn a lot about things relevant to you, and that you assemble a huge portfolio of experience before moving on in a different direction. And if that's the worst thing that could happen … imagine the BEST thing!! So hey, now that I've laid it all out there … here's your next step: You can learn how to write this in-demand copy from Carline Anglade-Cole — a million-dollar health copywriter. She'll feed you what you need to know in bite-sized chunks so you "really get it" — plus she'll show you how to attract high-paying clients once your training is complete. As I've said, marketers are desperate for writers trained to write this specialty copy. [Go here now for all the details.]( Do you have any questions about getting started as a writer in the health market? [Share with us in the comments]( so we can help get you the answers. [ENDS TONIGHT] Write Winning Health Copy in 4 Weeks (or Less)! This is bar none — the BEST training on how to write great health copy. [Carlene's headshot] You'll learn how Carline Anglade-Cole (one of the TOP health copywriters in the country) is able to write one huge winner after another. You'll also learn how to get clients and see what they're looking for in a newer health copywriter. And even if you don't want to write for the health industry "forever" … the principles you'll learn will apply to writing control-busting copy no matter what other markets you want to write for. But you'll need to hurry … Your window of opportunity closes at midnight tonight! [Get Instant Access.]( LAST CHANCE: You Get it All for Just $249 $49!!! Until midnight, you can get our popular Writer's Starter Kit … [Spread of 12 Issues of Barefoot Writer Magazine] Including all the tools, templates, resource lists, guides, and fee schedules you'll need to launch and run a successful writing business … And save $200! You'll even get a FULL YEAR to put it to use, completely risk-free. [Grab The Writer's Starter Kit Now!]( Discover The "Easy Road" to Becoming a Paid Writer If you're still not getting paid for your writing … [cover image] Or if you've ever wondered if you're "good enough" to become a professional writer … This is your chance to change all that once and for all. Discover the "easy road" that has transformed thousands of ordinary people into highly paid writers … ZERO experience required. [Get the Details Here.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2021 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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