1 skill = endless well-paid projects

Businesses need your help right now [The Writer’ s Life]( January 12, 2021 Hi {NAME}, The simplest formula for becoming a well-paid writer in the shortest amount of time is this: - Pick one skill that is easy and fast to learn. - Get the training you need in that one skill. - Find clients who value that skill and therefore expect to pay professional fees. In other words, you want an in-demand writing specialty with a low barrier to entry and high fees. That formula will get you started quickly … And set you up for more opportunities as you continue to expand your offerings. Sounds pretty straightforward, right? It is! And it's how AWAI Success Tammy Powell got her start — learning one skill that led to a variety of projects, and allowed her to increase her fees. She's here today to share the details, so you can learn how to do the same. Tammy also outlines three easy projects even beginning writers can do. Businesses need more help than ever … especially to get the web traffic they need to sell, to keep in touch with customers, and attract new prospects. With one simple-to-learn skill, you can be just what they need. Now before I hand it over, just a quick reminder that tomorrow is your last chance to get into our [SEO Certification training]( … This is one of the most exciting and cutting-edge trainings we've ever put together. After just the first session alone, you'll feel confident, empowered, and ready to talk to any client — small OR large … And by the end, you will have four key projects you can offer them that make it easier for you to charge premium fees, work less, and deliver BETTER results for your clients. [>> Go here for the details now.]( We'll be here when you get back! :) To your success, [Rebecca Matter's Signature] Rebecca Matter President, AWAI One In-Demand Skill, Endless Well-Paid Projects By Tammy Powell [Young woman working from home, talking on a mobile phone and a tablet, smiling, sitting on the couch.] I'm not very technically inclined … So, the first time I was officially hired for a project that included SEO, I was nervous … But, to my pleasant surprise, SEO wasn't really "techy" like I thought it would be. Sure, it sounds very jargon-y when you first hear about it … but the truth is, it's really just another form of writing. It's even kind of fun. And — most importantly — it can lead to more clients, and bigger paychecks. It did for me, and it could for you too. Why Is SEO Copywriting in Demand? If you're not yet familiar with SEO, it stands for Search Engine Optimization. It's the strategy of putting the right words ("keywords") and phrases ("key phrases") into the copy on a website so it shows up higher in online search results. That's important because appearing higher in the results allows prospects to easily find a company's website online. That means the company will get more web traffic, qualified leads, and paying customers — often without having to spend so much in paid advertisements. For that reason, SEO is a smart investment for any business — and you can be the one they hire. Here are a few reasons to add SEO copywriting to your skillset: - You can earn more money, with higher-paying projects. - You'll have lots of potential clients. Since most searches for businesses are conducted online nowadays, nearly EVERY business can benefit from an SEO strategy. - You can be a hero to your client. Many clients have tried working with SEO companies that provided great keywords … but terrible copy! If you fix it for them, they'll want to work with you again and again. - Impress clients with your own website. Do SEO well for your own website and LinkedIn profile, and you'll find yourself at the top of the search results for copywriters in your niche! Then, new clients can easily find you. To get started, here are three easy projects for SEO beginners … Local Clients If you're looking for an easy way to "dip your toes" into the SEO waters, I recommend reaching out to local businesses in your community. Think small business owners, and businesses with a storefront. You don't have to stick to your niche, either. Instead, focus on location. This may include boutiques, salons, bakeries, cafes, doctors' offices, and yoga studios, to name a few … Helping these businesses is easy … and if they've been closed during this pandemic, they're going to need a lot of help trying to get back on track when they reopen. To start with, just advise them to include their location more prominently on their website. That's because their customers will be searching for things like "Yoga in CITY" or "bakery in CITY." That's it! This one little thing can really help them out. And, you can brush up the rest of their copy while you're at it. And even if these small businesses don't have a big budget for your payment … that's okay for a first SEO project. Consider a smaller payment, asking for a glowing review that will help you get future clients, or even bartering for free coffee or yoga classes. As an Add-On Service If you already have a handful of clients, this might be the best way for you to sink your teeth into SEO … Tell your clients that you've been training in SEO, and you now offer SEO services in addition to your usual copywriting skills. Many clients will jump to hire you for this, especially if you already have a good working relationship with them. That's because, by using you as a "one-stop-shop," it makes their life easier. Many marketers and clients would prefer to hire just one person, rather than a separate copywriter, SEO consultant, etc. So, it's beneficial to both of you. FAQ Pages FAQ pages are often overlooked … but, they can be a real gold mine for copywriters. And, they're a really useful (and easy) page for SEO. That's because of something known as "long-tail keywords." That means SEO based on whole sentences or whole questions, rather than just a keyword or two. To take an example from the veterinary world … when writing about "dog dentals," a long-tail key phrase might be "Why does my dog need a dental cleaning?" So, if you ran a veterinary practice — the phrase "Why does my dog need a dental cleaning?" would fit perfectly as a question on the FAQ page. It will not only provide useful information to prospects, but also score some seriously valuable SEO points! As a copywriter, if you have a niche or specialty, this is perfect for you! After all, you already know what questions prospects are most likely to ask. How to Prepare for Your First SEO Project In terms of Return on Investment, you'd be hard-pressed to find a skill that delivers as much income potential as SEO. Here are some steps to get started: - Invest time in learning SEO basics, including where to find keywords, and how to use them on a web page. - Try practicing on your own website or LinkedIn page. - Use one of the above three options to get your first SEO assignment. - Repeat, and start to increase your fees as you gain more experience and happy clients. Before you know it, you'll be well on your way to lots of SEO copywriting projects and big paychecks! If you have any questions on how to get started as an SEO copywriter, [please ask in the Comments]( so we can point you to other resources. Editorial Note: Russ Henneberry is offering a limited number of up-and-coming writers the chance to work directly with him and gain the tools and knowledge you need to be a well-paid SEO copywriter … He'll mentor you in this new live training on what businesses need today, and even give you everything you need to start getting quality clients when your training is complete. This is an unbelievable opportunity to work with a man who literally wrote the book on digital marketing. [Check it out here.]( How "Micro Moments" Will Impact Your Writing Career Something HUGE is happening in the business landscape. Google is calling them "micro moments." And they are RADICALLY shifting how businesses think about getting clients and customers. This is not only impacting businesses around the world. It's having MAJOR implications for you as a writer. That's why I've prepared an Urgent Briefing that tells you all about it. [READ IT NOW!]( HURRY: Time is Running Out to Lock in This Low Price Your new life as a well-paid and in-demand writer is just one click away. A life that offers freedom, lots of fun, no more money worries, and so many unique, high-paying writing opportunities. And the chance to lock in the lowest subscription rate ever offered. Hurry, the clock is ticking. This deal disappears in a matter of hours. [Go Here Now to Secure Your Spot.]( Full Access for Just $1 This free blueprint shows you how to make $2,500 to $8,000 a month as a writer. And for just a buck, you'll gain access to every resource you'll need to execute that blueprint. All the roadmaps … All the articles … All the how-to videos … All 320+ training webinars … The member forum, the job board, the tutorials, the tools … All of it! [Check it Out Now.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2021 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.