All the benefits – without writing sales letters

Make $1,000… $3,000… even $7,000 or more with these B2B projects [The Writer’ s Life]( October 1, 2020 Hi {NAME}, "I want to be a copywriter. But I don't want to write sales letters." I can't tell you how often I hear that from new AWAI members … Which is interesting, because I rarely talk about the sales letter opportunity! Don't get me wrong, it's a HUGE opportunity with a ton of money to be made. But the reality is it's not the right opportunity for all writers … and it's only one of dozens of well-paying writing projects. But what about the money? Have no fear … AWAI Staff Writer Tim Matassa is here to show you how to gain all the same benefits of being a rock star sales letter writer … writing B2B content. (You'll see!) Of course, all well-paid writing projects – including the ones Tim shares today – all show up somewhere in a company’s marketing (read: sales) chain. Which means every well-paid writing assignment starts with understanding persuasion … After all, the ultimate goal of any piece of content is to move someone to take the next action … whether to click a link, move forward and sign up for a special report, or educate in a report or video that confirms the person is on the right track.  Yes, even blog posts, articles, and entertaining videos all ultimately serve the same purpose – to get the reader or viewer to take an action in the near future. That’s why trained writers are paid so much money!! Which means having [a foundation in persuasion]( is the first step in your journey of becoming a well-paid writer – regardless of which writing projects you want to take on. [>> And if you click here, you’ll find the fastest way to get that foundation.]( To your success, Rebecca Matter President, AWAI Get the Benefits of a "Rock Star" Sales Letter Writer — as a B2B Content Writer By Tim Matassa [Woman standing outdoors facing away with her arms stretched above while looking at trees, mountains, and water] Long sales letters are often thought of as the "holy grail" for copywriters … The high fees and royalties make sales letters among the most lucrative and prestigious projects you can write. But since many copywriters are often intimidated by the thought of writing 12, 24, or even 40+ page letters … They assume they'll have to sacrifice the benefits that come with it, too. Frankly, they couldn't be more wrong. You can still make an outstanding income as a writer without ever writing a project that's more than a few pages. In fact, you can do it as a B2B content writer. And it's not as hard as you might think. Make $1,000 … $3,000 … Even $7,000 or More with These B2B Projects For starters, there are some high-paying B2B projects you can easily learn. Take white papers, for instance … A white paper will typically only be 5-10 pages long. And you can charge anywhere from $3,000 to $7,000 — or more, once you're established — to write one. Video scripts are another high-paying project. You can earn $1,000 or more per script. And with more than 80% of B2B marketers now using video, there's plenty of demand. Case studies also pay around $1,500 per project. And they're typically no more than two pages long. And when it comes to writing an e-book or a website for a B2B company … Well, there's really no standard fee for these projects. The sky is truly the limit! But it's not just the highest-paying projects that can lead to a great income as a B2B content writer … Stack Your Paychecks by "Repurposing" Every Project There's another benefit of being a sales letter writer that helps them earn such high incomes … Every sales letter has a lot of extra copy that goes along with it. That could be emails … editorials … retention letters … upsells … downsells … and on and on. And the sales letter writer will often earn extra fees for writing all these additional pieces. The great thing is, B2B content writers have a similar benefit — without having to write that long sales letter in the first place! When you get hired to write one project for a B2B client, you'll often have the opportunity to "repurpose" your copy into additional projects. Here's what I mean … Repurposing is when you recycle existing B2B content into different formats for different audiences to access in different ways. Sometimes you'll turn your original project into something bigger or smaller … more visual or more audible … The idea is to make the content as useful as possible for as many of your client's prospects as you can. Master B2B Copywriter Gordon Graham calls this "the easiest money you'll ever make as a copywriter." And he makes a great point … If you're only doing the research to write the original project you got hired for once … And then you simply "massage" that content so it fits a different format and can reach audiences differently, rather than writing something from scratch … You'll make extra money for very little extra work. And busy B2B marketers love this. When you can take one piece of copy and use it in five different ways, it helps them reach a lot more people without taking up any more of their time. So let's say you get hired to write a video script for $1,000 … Then you can offer to repurpose the same content in that script into, let's say, a blog post … an e-newsletter … a press release … and a slide deck for a presentation. That's FOUR more projects for you! And even if you only charge half of what you normally would for these four additional projects because you're reusing the same material … You could easily earn another $1,000 or more. When you start doing this regularly, you'll be stacking your paychecks more often than not. Become a Hero to Your Client Now one thing sales letter writers enjoy that can be hard to replicate is prestige. It's the "A-list" copywriters who deliver the blockbuster sales letters that make waves throughout the whole industry. Think of the greats like Richard Armstrong, Carline Anglade-Cole, and the late Clayton Makepeace … And the copywriters who are racking up win after win today, like Henry Bingaman, Jedd Canty, and Stefan Georgi. But B2B content writers can be superstars, too. Look at Steve Slaunwhite. Steve is a legend in his own right. And he often points out how crucial an effective B2B content writer is to any client. After all, trained B2B content writers are a rare commodity. So clients tend to stick with you when you prove you can get them results. Steve has even been with his longest-tenured client for 17 years! When you make that kind of impact that will have a client keep you around for 17 years and counting, turning to you more and more as a consultant on their marketing along with your writing duties … It might not get you the recognition throughout the industry. But it will make you a ROCK STAR to your client. No Need to Sacrifice So while, yes, sales letter writers get some pretty great benefits … If you don't see yourself writing long letters, don't make the mistake of thinking you'll have to sacrifice. You can still earn a great income writing high-paying projects … You can stack your paychecks AND make things easier on yourself by repurposing each project you get hired to write into additional assignments … And you can still be an absolute rock star — even if it's just to your clients. Now, if you're interested in writing B2B content, [go here]( to find out how you can learn the 12 projects you're most likely to get hired for. --------------------------------------------------------------- Steve Coombes — was an overworked IT professional who desperately wanted to be home with his family and have the income and free time to spend with his wife and kids … His big “break” came in 2009 when he was laid off from his IT job and dove into copywriting full time. Today, he routinely makes six-figures and can now spend every single day with his family. Steve was able to change his life because he discovered copywriting at a crucial time in his life … and because they had the resources of an organization like AWAI behind them. Today you can do the same thing. [And you can start right now with our program that “fast-tracks” the entire process …]( Get the B2B Content Crash Course for $497 $95! Right now you can save 80% on the B2B Content Crash Course and get it for just $95! This is your chance to learn the 12 content types B2B clients need most and will most likely ask you to write. Confidently say "Yes!" to ANY of these lucrative projects with this tool at your fingertips. [Get the Crash Course for just $497 $95]( The #1 Key to Well-Paid Writing Could be Yours If you want to get paid really well for your writing, the key is to learn how to write persuasively. But we know you're busy … So we created a "career launcher" program for anyone who wants to become a highly paid, in-demand copywriter … A short, effective, to-the-point persuasive writing package — covering everything you need to launch your career with more powerful writing … [Test-drive it risk-free right here.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2020 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 101 SE 6th Avenue, Suite A Delray Beach, FL 33483 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. 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