Writing contest — 3 winners will be chosen

You could earn $200 with this short assignment… [The Writer’ s Life]( August 25, 2020 Hi {NAME}, The moment you state, "I am a copywriter" is a powerful one. It's the day you believe you can achieve your writing and financial goals, and officially begin taking steps forward towards them. The next big milestone for most copywriters is working for a client. Meeting their specifications and delivering the assignment … You feel like a professional copywriter, and the belief in yourself rises to the next level. So today, I want to give you an assignment, just as you would get from a client (including a deadline!) … to help build that confidence you need to believe in yourself. All the details are below … We'll be awarding THREE $200 prizes for the top submissions … so along with the experience, you have the chance to get paid too! To help get you started on the right foot, B2B Copy Expert Steve Slaunwhite will first share some insights about writing effective emails, followed by the project "assignment" and challenge details. Steve says emails are one of his favorite projects … Because along with being able to knock them out fast, you can make around $800-$1,200 per day — even if you're just starting out. But emails are only one of the in-demand B2B projects … You can also make professional fees writing case studies, articles, blog posts, video scripts, and more. For a single client! Now, before we get into the contest specifics, just a heads-up that enrollment in Steve's upcoming [LIVE Mentorship]( will be closing soon. If you'd like a copywriting mentor who can give you the skills, confidence, and samples you need to be a well-paid writer … and help landing your first few all-important clients, [go here now](. To your success, Rebecca Matter President, AWAI Write a Sample of This Short-Copy B2B Project … And You Could Earn $200 By Steve Slaunwhite [Man's hands on MacBook Pro keyboard] You could get paid to write emails for B2B, and have fun doing it! I realize that may sound a little odd … After all, shouldn't I be talking about the income potential or how much work there is out there for Business-to-Business (B2B) email copywriters? Oh, I will! But having a good time when working on projects is important, too. And I have to admit, I almost always have fun writing emails for my B2B clients. They rank number one on my list of the favorite types of projects I handle. Why is that? First of all, these tend to be short emails. With just a few exceptions, the average length is about 450 words. So I can comfortably write an entire email campaign — comprised of five or six emails — in a day. And that includes a midday trip to the gym followed by a leisurely lunch! In terms of work-life balance, you can't beat that! Here's a recent example … One of my clients, a SaaS company that offers a bookkeeping app for small business owners, uses a "Free 30-Day Trial" to get new customers. Those who sign up for the free trial receive a series of emails during that period designed to persuade them to buy once the trial is over. With me so far? Okay, obviously those emails during the free trial are crucial. The more effectively they're written, the more likely customers are to buy. So I spent about five hours re-writing those emails and, guess what? The new email copy resulted in a significant bump in orders. That's another thing about writing email copy that's so much fun. You can make a big difference in your client's business. (In case you're wondering, my fee for that project was over $1,500.) Besides free trial follow-up emails, there are many other types of email copy you may write if you learn this specialty: - Emails promoting case studies, e-books, and white papers. - Emails generating leads. - Emails following-up and nurturing leads. - Emails announcing new products and services. - Emails for upselling and cross-selling customers. - Emails that engage customers and build those relationships. - Emails that promote webinars and other events. - Emails that sell new programs, such as training. And more. Why do B2B companies do so much email marketing? Numerous surveys reveal that B2B marketers consider email as the marketing channel with the highest ROI (Return On Investment). Believe me, they know all-too-well that effectively written emails are crucial to generating leads, making sales, and building customer loyalty. No wonder B2B companies send out over a million email campaigns — each week! Who writes all these emails?! Frankly, most are written by in-house marketing departments and outside marketing agencies. Most, not all. I can't give you a specific percentage, but I estimate that about 20% of email campaigns are written by freelancers. Don't be fooled by that number. A 20% slice of the multimillion B2B email copywriting market is huge. That's why there's so much work out there for those who know how to write great email copy. If you're interested in getting into this specialty, you need to learn three things: - The craft of writing emails for B2B companies. How to write winning subject lines, headlines, and body copy. Also, how to put together a multi-email campaign. (Very important!) - The latest best practices. You need to know what's currently working. The copywriting techniques that are getting the best open rates and conversions. - How to land email copywriting gigs. You need to target the right companies and know how to approach them. Also, you need at least one professional-level email copywriting sample. The good news is, it doesn't take all that long to learn the above. And when you do, you'll be well-positioned to have as much fun as I do writing email copy for B2B companies. So, now it's time for you to give this fun project a try … Write a B2B Promotional Email … And You Could Get a $200 Prize This could be your first paid freelance copywriting job! I'm going to brief you on a B2B copywriting assignment, right now, and, if yours is one of the top three submissions, we're going to award you $200. Not a bad payday for 83 words! We're doing this because we want you to have immediate, hands-on experience with writing B2B emails. Here's How It Works … I'm going to brief you on the job, just like a real client would. Once you've written your copy and gone through a few drafts to make it the best it can be, you'll submit it to us (instructions below). Think about it. Whether you're one of our three winners or not, this is a professional copywriting project you can put in your portfolio! And it's a great opportunity to get a sense of what it feels like to be given an assignment to write copy for a real client. Let's get started … Here's Your Assignment as the Copywriter … You've been hired by the WarmCo marketing director to help write an email as part of a campaign for a new food warming unit. WarmCo (a made-up name) will be exhibiting at an upcoming National Restaurant Association Show. You are writing an email inviting grocery retailers, independent restaurant owners, convenience store owners, and concession operators attending the show to visit their trade show exhibit, Booth 222. As an enticement, the email will offer a 25% discount coupon good for six months. To get that coupon, the foodservice buyer will need to click a link in the email, which takes them to a landing page with more details. They can then pick up their personalized discount coupon at the trade show booth. You can assume the prospective buyers are familiar with the trade show and the WarmCo name, but not this new product. For the email, there will be a headline of 8 words or less that appears at the top of the body of the email itself. Then a photo of the food warming unit, then up to 75 words of text, followed by a button for readers to click to learn more. Don't worry about the photo or the More Info button. And don't worry about the email subject line. Your task is just to write: Up to 8 words for the headline. Up to 75 words for the body text. Basic Product Info … Your client will always give you some briefing information like this, whatever you're going to be writing. The product name is: WarmCo Two-Door Mini Display Warmer with Three Shelves (Model W2DW-3S) Target Audience for this email: Grocery retailers, independent restaurant owners, convenience store owners, and concession stand operators Product: A two-door mini display food warmer with three shelves (Model W2DW-3S) Features: This display warmer features 470 watts of heating power to ensure your food stays hot and tasting fresh. The exterior is made of tempered glass for excellent heat retention and visibility, and the interior incandescent bulb provides outstanding lighting for your food. The pass-through design lets you restock it while it's emptied by customers. It's ideal for products like baked goods. The slanted shelves make products more visible to encourage impulse buys. Plus, for easy adjustments, the thermostatic controls provide precise and accurate changes to temperature. - Countertop installation - Two doors, allowing access on two sides - Three slanted shelves - Tempered glass exterior - Incandescent lighting - Thermostatic controls; adjustable temperature settings - 470 watts; 120 volts - Dimensions: 16"W, 18"D, 26"H - Aluminum/Stainless steel material - CE Listed and UL Listed in USA and Canada - Made in the USA Most foodservice operations will need to have at least one piece of food warming equipment. The right piece of equipment will preserve the food's fresh taste and help it maintain the correct texture, whether that's crispy or moist. Important Tips The Target Audience is grocery retailers, independent restaurant owners (not franchisees of restaurant chains), convenience store owners (C-stores), and concession stand operators. Remember, your task for this email is to encourage foodservice buyers to visit the WarmCo Booth 222 at the National Restaurant Association Show and see this new product when they're at the show. Submission Details Your submission needs to be dated by 11:59 p.m. EST, August 30, 2020. Submit your entry here. [( Only one entry per person. Remember, the real value here lies in the practice, and in having a piece of writing for your portfolio, so make this all your own work. Following the guidelines from a client is very important. So any submissions that do not follow these guidelines will more than likely be removed from consideration. We'll then announce the three winners in The Writer's Life. When? That depends on the number of entries. But we should have our winners selected within a couple of weeks. I look forward to seeing your work! If you have any questions, [post them in the comments](. Editorial Note: You're invited to a Circle of Success Virtual Open House! Katie is hosting an Encore Event Wednesday at Noon ET where you can get all the details, meet some of the members, and get your questions answered. If you're not familiar with Circle of Success, it's our highest level of learning that gives you access to everything you need to succeed … including our catalog of training programs, exclusive access to experts and assignments, ongoing feedback, and a mentoring program to help you every step of the way. [>> Go here to grab the access details.]( WANTED: New & Eager Writers (For Specialized Training) If you're looking to start your writing career, look no further than this note we got from six-figure writing expert Steve Slaunwhite: - "I'm looking for a small number of new and eager writers to turn into highly-skilled B2B experts. * - I'll train them.* - And show them everything they need to land their first paying client."* Steve let me know he's prepared to give you a LOT of hands-on guidance and feedback. [Read the invitation here.]( Last Chance! Save 67% on Barefoot Writer Club Membership If you sign up by tonight you can join the Barefoot Writer Club for just $49 for a full year! Join a community of supportive writers you can connect with … stay up-to-date on all the latest industry news and best writing opportunities … get roadmaps and resources with your next steps to getting paid for your writing … and so much more! [Get the membership details before this deal ends.]( FREE Virtual Open House: All Your Questions About Circle of Success Answered! LIVE: Wednesday, August 26th at 12 p.m. ET Back by popular demand … Join AWAI's Executive Director Katie Yeakle and some surprise guests as they lift the curtain on our industry's most comprehensive and personalized level of copywriting training — Circle of Success. Discover the transformation that happens when you have top industry professionals setting you on a fast track to success … mentoring and guiding you every step of the way … teaching you the skills you need … giving you the feedback and direction you need to step into the "pro ranks" faster than you ever thought possible. This special Encore Event happens this Wednesday, August 26th at noon ET! Attendance is FREE, and Katie will be answering your questions LIVE. DON'T MISS IT! [Go here now to reserve your spot]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2020 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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