Big fees when you use your writing to help others

This market needs writers right now [The Writer’ s Life]( June 3, 2020 Hi {NAME}, Copywriters Carline Anglade-Cole and Nina Camp have something in common — besides the very large writing fees they've been collecting for more than 20 years. They both chose their niche — health copywriting — because they know their copy can literally help prospects experience life-changing results. As the population continues to age, the market gets bigger and bigger. People want to live longer, healthier, happier lives, and they're looking for solutions. And the pandemic? It's made health and well-being a huge trending topic. Nina discovered that she thrives in this niche because she immediately feels compelled to help someone who is suffering from any ailment — big or small. And today, she shares some really unique insights about the health industry that can help you be very successful writing for it too. Before I turn it over to Nina, just a quick reminder that this is your LAST CHANCE … You can [learn how to write "kick-butt" health copy]( directly from Carline … She's the Queen of Controls, and over the course of 4 short weeks, she'll show you every step of her proven writing process, along with how you can start attracting high-paying clients. Her "crazy" way of writing copy has enabled her to earn six-figure fees plus six-figures in royalties every year. And she holds nothing back in her training … Carline shows you how to create winning packages too. [Check it out here.]( (Before access goes away tonight at midnight!) To your success, Rebecca Matter President, AWAI P.S. Exciting news before I turn it over to Nina … We've announced the winners of our recent Writing Contest to draft an email about an elliptical exercise machine. [Click here for all the details.]( Congratulations to the winners and to everyone who submitted an entry! We had such a great response, we'll definitely be doing another Writing Contest again soon with more $200 prizes up for grabs. If You're "Sensitive" — or a Full-Blown Worrywart — You'll Excel in This Niche By Nina Camp [Overhead photo of woman's hands on desk with laptop, tea, toast, and fruit] Call me corny, but as a copywriter I'm at my best — I feel my best — when I'm promoting solutions I believe will truly help the customer. Or at the very least, give them a sense of choice and hope. By specializing in the health market niche, that's exactly what I'm able to do. And it also allows me to make a good living, getting paid great fees for each piece of copy I write. But writing about health also suits my nature, which is why I've stuck with it for two decades. To be clear, I'm not a hypochondriac. I'm just … sensitive. Yes, I worry about my health, but no more than I worry about my parents' health, my friends' health, or anyone I run into who seems depleted, achy, held back. I automatically think: Is there any way you could be better? It doesn't have to be a life-threatening concern to rope me in. A few months ago, a Video Sales Letter I wrote for a women's hair growth supplement became the control. (If you're not familiar, a control is the best-performing promotion used by a company at a given time. [Royalties]( are often paid for the sales generated from it.) That tells me one thing — well, two things. The first is that I may have some nice royalties coming my way. The second is that I tapped into some common, pressing concerns about femininity and confidence. By tuning into those feelings, I persuaded a "statistically valid" number of women to take a chance, in spite of some powerful feelings of helplessness, possibly even depression. (And not just my own. Ha ha.) When you write about health, you're really writing about hope and well-being at a very personal level. And the learning curve is pretty fast. No one is immune — literally — to the need to improve and maintain their health. Whether it's blood sugar worries … digestion problems … joint pain … lagging sex drive … mental fog … fatigue … weight gain … or aging itself, if you personally aren't dealing with something on that list, someone close to you is — whether they'll admit it or not. Yes, there are rules to writing for the health market — time-tested principles of success, and some important legal ins and outs for writing about illness and disease. But once you get that squared away, it really all comes down to this: If you can empathize with your reader's concerns, every letter you write is a golden chance to … Take them on a journey through their struggles and confidently guide them to a potentially much better place. And since you're usually offering risk-free solutions, all you're doing is asking them to take a chance, find out if there's something better for them than chronic symptoms, doctor's visits, and overwhelming expenses. And health is wealth. For you and your reader. The main reason is that you're talking mostly to the Baby Boomer generation. Born between 1946 and 1964 — today they're 54-72 — the Baby Boomers are living longer than previous generations. Their life expectancies increase 2.5 years each decade! That's as impressive as the fact that they're in possession of more expendable cash than any other demographic. According to a 2018 U.S. News & World report, they control 70% of all disposable U.S. income. By and large, this demographic is educated, informed, and they want to extend their lives and stay vital. They're willing and able to do whatever it takes to live well. So it's mystifying to me that … They spend almost 50% of all CPG (consumer packaged goods) dollars, but less than 5% of advertising is geared towards them! See a health niche marketing opportunity here? You should! I just did some math and came up with the total I've received, so far, for one male potency supplement control: It comes to $19,700, including the royalties I've been receiving on and off for about two years, and am still receiving. Typically, a job like that can be finished in eight weeks, including wait time for client edits. But I should confess that I'm a slow, distracted, short-attention span writer. Maybe I'm too sensitive — I worry while I write, which consumes extra energy and causes me to need more breaks. And I usually work half days, sometimes half weeks. At my lurching pace, I have to divide that $19,700 over 4 days per week, 4 hours per day. That's a 16-hour work week. Multiply that by 8 weeks, for a total of 128 hours. $19,700/128 hours = $153/hour. But I should also subtract two 16-hour weeks (32 hours), which represent the days I'm sitting around waiting for the client to get back to me with edits. Now it's $19,700/96 hours — or $205 per hour. That's $3,280 per week, working half days, Monday-Thursday. But let me correct even more for my laughably short attention span. I take umpteen coffee breaks per day, which often lead to me wandering off to do laundry or slipping down a YouTube spiral. Basically, any copywriter in the world is more disciplined than I am. You'll make much more than I do. I'll bet you can get a letter about a prostate or arthritis remedy done, including edits and rewrites, in 85 hours, which comes to $231/hour. And maybe you can even begin another project while you're waiting for edits. I can easily imagine a timetable in which you're making 20%-30% more than I do. And all you're doing is making good use of your "sensitive" nature, and talking to a demographic that's eager to listen, and very willing to sample your wares. According to a survey conducted by the Council for Responsible Nutrition, 68% percent of U.S. adults take dietary supplements, and half are regular users. And the global dietary supplement market was valued at $124.8 billion in 2018, according to the current analysis of Reports and Data. It's expected to reach $210.3 billion by 2026. That $3,280 per week is just the tip of the iceberg. But there's one caveat. If you're like me, you may also need to factor in the cost of doctor's visits. While writing the women's hair loss promo, I was convinced I was losing my hair, so I did make a few visits to the dermatologist to confirm I was not. (I wasn't.) Do you have any questions about getting started as a writer in the health market? [Share with us in the comments]( so we can help get you the answers. Editorial Note: The health market is huge and growing, so marketers are desperate for writers trained to write this specialty copy. Now, you can learn directly from Carline Anglade-Cole — a million-dollar health copywriter. She'll feed you what you need to know in bite-sized chunks so you "really get it" — plus she'll show you how to attract high-paying clients once your training is complete. [Go here now for all the details.]( Hurry — this opportunity closes at midnight. [ENDS TONIGHT] Write Winning Health Copy In 4 Weeks This is bar none – the BEST training on how to write great health copy. You'll learn how Carline Anglade-Cole (one of the TOP health copywriters in the country) is able to write one huge winner after another. You'll also learn how to get clients and see what they're looking for in a newer health copywriter. And even if you don't want to write for the health industry "forever" … the principles you'll learn will apply to writing control-busting copy no matter what other markets you want to write for. But you'll need to hurry … Your window of opportunity closes at midnight tonight! [Get Instant Access]( Beginners: Launch Your Writing Business — By Next Friday! Want to get paid to write, but keep getting stuck at the start? Believe me, a LOT of people do. Over the last two months, we've developed a system to speed past your roadblocks and get you up and running as a writer … With the confidence, skills, and polish to take on your first clients and get paid … In just FIVE DAYS! We're launching as many new writing careers as possible by next Friday. [Go here now to be one of them!]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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