[AWAI](
WEEK IN REVIEW
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March 16 – 20, 2020
Hi {NAME},
I'm starting today's issue with the full note I sent to Bootcamp attendees on Thursday. I want to be sure you hear the exciting news too … Katie
Last week we issued our first "Bootcamp Update," letting you know of our plan to hold 2020 Bootcamp & Job Fair in May, as scheduled.
But COVID-19 is a fast-moving story.
New events surrounding the ongoing spread of the virus here in the U.S. and around the world have made it clear that the chances of holding AWAI's 2020 Bootcamp on the originally scheduled dates were tentative at best.
That's why we're excited to announce we've confirmed new dates for Bootcamp:
AWAI's 2020 Bootcamp & Job Fair will now take place October 13th through 16th, 2020!
- The Bootcamp & Job Fair will still take place at the newly refurbished Opal Grand Resort (Formerly the Delray Beach Marriott), on the ocean, in our hometown of beautiful Delray Beach, like it has for the past 20 years!
- Our FULL all-star line-up of expert presenters are confirmed for the new dates. They'll be there … bringing their latest and best insights and strategies for thriving as a copywriter … willing and eager to talk to you personally about your future as a writer!
- Plus, we have strong reason to believe ALL of the direct-response and B2B companies scheduled to be at Job Fair in May looking for copywriters WILL join us in October as well. (In fact, there may be more, since we'll now have more time to invite others!)
So … no more uncertainty.
It's "game on" for October … and your seat is confirmed!
A few things to know …
- If you've made room reservations at the Opal Grand Resort or any of our area hotels, please cancel them as soon as possible. (For the Opal Grand, they recommend calling them directly at 561-274-3200. And, yes, they will be honoring the same discounted rates for our October dates.)
Look for new reservation links, as well as all relevant hotel information, on your myAWAI Member Page.
- If you're not sure today that the new October dates work for you — no worries! The new "cancel" date is August 10th, which means if anything happens where you can't make the new October 13-16 Bootcamp dates, you can request a full refund of the admittance fee you paid up until August 10.
- We have some exciting new trainings and online "get-togethers" in the works for you between now and October. Pam will be telling you about these in upcoming issues of the Bootcamp Buzz.
I can't tell you how thrilled I am we were able to move so quickly to reschedule an event of this magnitude.
And it's not just because of the fast work by AWAI's Bootcamp team, headed by Denise and Jade …
We also want to thank the Opal Grand Resort for their swift action to "lock in" those new prime dates in October for us, especially in the wake of the many challenges to their business at the moment.
Thanks also to all the area hotels for promising to make stay changes for Bootcamp attendees as simple and seamless as possible.
And to our speakers and invited experts — most of whom are extremely busy professionals, with calendars packed months in advance — thanks for being so flexible with their travel and time.
And most of all — we want to thank you …
For your patience … for your understanding … for your unwavering support of Bootcamp and AWAI … and, in advance, for your flexibility that makes it possible to hold 2020 Bootcamp … in 2020!
Because we're under no illusions … it's YOU and the passion you bring year after year that makes Bootcamp the amazing event that it is.
We can't wait to see you in October!
So that's the latest!
We're excited, and I hope you are too.
We'll continue to update you on any new developments.
And again, if you have any questions at all about Bootcamp or "anything AWAI" — please do not hesitate to call our Member Success team at 866-879-2924.
Stay safe. Stay home. Stay healthy … .
And keep writing!
And, a Special Message if You've Canceled your 2020 Bootcamp Registration or Have Yet to Sign Up
As exciting as our new confirmed Bootcamp dates are for people who have signed up for Bootcamp …
It's just as exciting if you had to cancel — or you weren't able to commit to our May event because of timing or scheduling reasons.
Because it means there's "new hope" that we'll see you at Bootcamp come October!
If you're among the few who had a reservation for May's Bootcamp and canceled because of scheduling conflicts or concerns surrounding COVID-19 … We'll honor the price you initially paid if you want to re-register! (Simply call our Member Success team at 866-879-2924, and they'll take care of everything for you.)
If May didn't work for you because of scheduling conflicts, and you never signed up, this is a new opportunity to secure a seat for 2020 Bootcamp at the still-discounted price! [(Details here … )](
Again, if you have ANY questions about 2020 Bootcamp & Job Fair, simply call our Member Success team anytime between 9 a.m. and 5 p.m. Eastern time at 866-879-2924.
See you at Bootcamp!
Ingrid Boersma was the first I heard from after the letter went out …
Dear Katie and Dear AWAI-Team
Just some quick words to let you know that this Exciting News about Bootcamp really makes my day (night already).
As Bootcamp is one of my major goals for 2020, rescheduling was the best thing that could happen these days.
This is a sign that after some complex times lately, everything is coming our way.
Thank you for being awesome and doing your utmost for all your members.
So happy I joined this group of amazing people.
Take care !! — Ingrid Boersma
What's Trending
[Early Access …
Starting tomorrow we're inviting a small group of AWAI's most ambitious members to train directly with AWAI Copy Chief Sandy Franks for 12 life-changing weeks.](
Plese understand … this isn't your everyday "webinar training."
This is as hands-on as you can get.
You'll work directly with Sandy.
She'll be your Copy Chief … your coach … your mentor.
She'll teach you everything you need to know about writing direct-response copy at the very highest level.
You can bring a letter you're working on – or we'll give you one to write (and potentially pay you as much as $5,000 when you're done.)
She'll review your writing, give you line-by-line edits, and offer suggestions for improvement.
By the end of it all, you'll have a complete professional letter you can show to any potential client or submit as a Spec Assignment.
[You can see all the details here.](
A message to you from Sandy …
Long form sales letters are the backbone of the direct response industry … whether in print or online. It reminds me of that saying … "If you can make it in New York, you can make it anywhere'. Well the same is true with long form sales letters. If you can master writing one, you can make it as an in-demand and well-paid copywriter just about in any industry you choose. I'm hoping you'll let me prove it to you by joining my new, [one-of-a-kind training and mentoring program.]( — Sandy Franks, AWAI Copy Chief
[Happening on Friday
Inside AWAI Free Webinar and Q&A: Today's Unexpected Opportunities for Email Writers](
If you're looking for well-paying writing projects clients need now, look no further than email … On Friday, Guillermo Rubio, one of today's top copywriters and email experts, is joining AWAI's Rebecca Matter and Pam Foster to explain why email remains the #1 marketing channel for businesses, how it works, and how you can take full advantage of it. [Click here to sign up.](
PWA's Latest Resource: A Script For Stress-Free Cold Calls
Why stress out about calling clients? Right now, PWA members are exploring how scripts can serve as a secret weapon to boost confidence and win clients — even on a cold call. Plus, thanks to a special new "plug and play" template, all PWA members will now be able to cold call like seasoned pros, confident and closing deals with fresh clients.
This cold-calling template was designed exclusively for PWA members by Judy Curtis. Curtis has 40+ years of experience as an entrepreneur and businesswoman across multiple industries. She knows what works on the phone, and thanks to her, PWA members will, too.
To access her exclusive template – plus dozens more business-building templates, scripts, and samples — [PWA members click here.]( Not yet a member? [You can join PWA now for just $1!](
Start earning $2,000 … $5,000 … even $10,000 per project, plus royalties.
These are industry-standard rates. People hiring for this type of writing project expect to pay them.
Our Smart Start LIVE: Copywriting Crash Course is your opportunity to learn the basics of writing great copy … practice with hands-on exercises … even learn how to get your first paid clients!
[Get all the details now!](
Editors' Picks
[4 Career-Boosting Strategies](
By SANDY FRANKS
You can reach "A-level" copywriting success by following these four career-boosting strategies, born from a $2.5 million free water viral campaign.
[20 Ways to Stand Out As a Professional Web Copywriter in 2020](
By MICHELE PETERSON
As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters …
[3 Tips to Limit B2B Client Copywriting Revisions](
By ED GANDIA
Too many revisions can eat away at the profitability of your B2B copywriting projects. Use these three tips to limit B2B clients' requests for revisions.
[Working from home? Try this …](
By REBECCA MATTER
If you dream about working at home, make sure you know all the tools and tricks to make for a successful and productive at-home workday.
Celebrating Your Success
[Living the Writer's Life: Matthew Loomis
Making the Leap to Freelancer Was the Best Decision Matthew Loomis Ever Made …](
Matthew "Kaboomis" Loomis runs a thriving freelance copywriting business that includes a variety of fascinating, fast-paced projects. It was a leap he contemplated for years, and one that didn't come without a handful of reservations. Fortunately, making the leap to freelancer was the best thing he ever did. Better yet, new opportunities continue to unfold. Find out what made the difference in Matt's story …
Another day at the AWAI "Office" this Week …
It's been a strange week for us all. We're all working from our homes … but staying connected through Zoom meetings, Teams messaging, email and good all fashion phone calls. It's an adjustment, but it's working. Here's a shot from our regular Tuesday Team meeting this week —
How about you? How are you staying connected to colleagues and friends? Remember you have a whole community of fellow AWAI members who are helpful and available to chat, exchange tips, brainstorm ideas, and share funny memes! If you haven't already, now's a great time to [follow us on Facebook](, [LinkedIn](, [Twitter](, and [Instagram]( to stay motivated and connected …
And of course — we're here for you! We have a full and exciting line-up of online trainings (see the calendar below). And, you can always reach out to our outstanding Member Success team by email or phone.
New on DirectResponseJobs.com
Spotlight Job of the Week
Writer/Editor for CBD, Outdoor-Centric, Lifestyle Brand (a Freelance Social Media job)
Our content marketing firm (feelmeflow.com) is looking for a remote freelance editor to work with our client, a CBD, outdoor-geared, lifestyle brand. The project is long-term with a good number of hours involved, and entails both digital and for-print content. Please read details below.
About You:
- Working vocabulary of financial topics – You'll be interviewing company executives and need to understand the concepts.
- Experience writing long-form blog content – Know how to format content for online reading and write basic metadata (page title, description, keywords, slug).
- Strong research skills – You'll be ghostwriting some articles, so you need to be able to find credible sources and use your working knowledge of financial topics to write.
- Eagle-eye for detail – Important for converting blog articles to for-print manuscript.
- Tech-savvy – We work entirely remotely, so all the platforms we use are online and cloud-based.
- Ideally, a familiarity with book editing or writing for print – There will be support in this part of the job, so the capacity to perform this type of editing is more important than extensive experience in book editing.
Job Duties:
The writer/editor for this role will have a range of editing and writing duties, including but not limited to:
- Conduct Interviews, edit into long-form blog articles and email newsletters.
- Schedule and conduct phone interviews with the company's executives and other partners
- Edit interview transcripts into long-form blog posts (~1,000 words each)
- Write social media status updates (not social media management; just writing the statuses)
- Articles published once weekly
- Ghostwrite long-form blog articles
- Write long-form blog articles (~1,000 words) on a variety of financial topics under the firm partners' names
- Write social media status updates (not social media management; just writing the statuses)
- Edit and/or ghostwrite email newsletters, topics will mostly come from phone interviews and occasionally clients' appearances on podcasts, or entirely ghostwritten
- Newsletter sent once weekly
- Digital/social engagement
- Research and respond to 4 questions on Quora each month (research, write a response, send for client feedback, then post)
- Send 5 guest-spot pitches per month (research blog/vlog/podcast outlets, send cold pitch email)
- Editorial calendar planning
- Every quarter, you'll come up with 15 story pitches to create the next quarter's editorial calendar.
[Get more details here.](
Here are some of the other jobs posted on DirectResponseJobs.com this week. Check them out today.
- [Graphic Design for Ally Align Health](
- [SEO for Designory](
- [Copywriting for Plato Design](
- [Copywriting for Narcity Media](
Direct Response Jobs is the free Job Board included with AWAI's The Accelerated Program for Six-Figure Copywriting. To find more companies looking to hire copywriters and more, visit [DirectResponseJobs.com](.
Your AWAI Weekly Planner
With so many opportunities to learn going on each week, you can make sure you never miss a thing by staying connected to the [AWAI Calendar of Events](.
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[Professional Writer's Alliance Interview](
Professional writers are often called on to play a specific part with clients — expert, advisor, or trusted partner. Scripts can help you show up like a star, so be sure to join PWA Director Jen Adams and business growth expert Charlotte Hicks to learn more about the power of a good script.
[COS: Secrets Behind the Captivating Headline](
Week 3: Using Master Secrets to Build Powerful Headlines
March
23
Monday
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[Circle of Success Mastermind Meeting](
Mastermind Meeting: The Power of Buddy Groups and Masterminds Special Guest Panel: Brad Dunsé, Steve Coombes, Penny Hunt
[Web Copy Apprentice](
Week 2: Know Your Audience
[B2B Writing Success Member Update: An Interview with Laurie Garrison](
B2B Writing Success expert interview, interviewing Laurie Garrison about her thought process when she was ready to quit her 9-5 job to go freelance, lessons she's learned in that process, and recommendations to members about things to think about before they take that step.
[COS: Proof & Credibility: Making Your Reader Say 'Yes.'](
Week 3: Using Social Proof to Persuade Your Prospect
March
24
Tuesday
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[COS: Mastering the Compelling Lead](
Week 3: Developing Credibility with Your Lead Part 2
[Content Marketing Strategist](
Step 4: Ordering Information into a Marketing Sequence and When to Deliver It to a Client
March
25
Wednesday
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[Accelerated Program Companion Series](
Week 10: Choosing a Niche and Getting Clients
[COS: The Ultimate Finish: Getting Your Reader to Take Positive Action](
Week 3: Clearing the Path for Purchase: The Ask, the Guarantee, the P.S., and Social Proof
March
26
Thursday
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[Inside AWAI Free Webinar and Q&A: Today's Unexpected Opportunities for Email Writers](
If you're looking for well-paying writing projects clients need now, look no further than email … On March 27, Guillermo Rubio, one of today's top copywriters and email experts, is joining AWAI's Rebecca Matter and Pam Foster to explain why email remains the #1 marketing channel for businesses, how it works, and how you can take full advantage of it.
[Content Marketing Strategist](
Step 4: Lab – WHEN
March
27
Friday
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Remember, you can get all of the details on future events by visiting the [AWAI Calendar of Events.](
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CHANGE OF ADDRESS? [Contact us]( with both your old AND new information.
American Writers & Artists Institute
101 SE 6th Avenue, Suite A
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
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