Biggest copywriting myths — debunked!

[The Writer’ s Life]( January 13, 2020 Hi {NAME}, In an era where accusations of "fake news" fly every day, I can assure you of one solid truth … Copywriting is the best way for writers to make a great living doing what they love. What used to be a "little-known writer's market" back when AWAI started over 20 years ago, today provides an abundance of assignments and opportunities for writers to get paid. It seems everyone is talking about it! Unfortunately, that means a lot of misinformation is being circulated too. So today and tomorrow, I'm going to reveal the biggest copywriting myths, and debunk the "fake news" once and for all … so nothing will hold you back from making great money as a writer. Before I get started though, I wanted to be sure you saw our announcement … Next week, Katie Yeakle and I will kick off our LIVE 10-week copywriting training … Once a year, we partner up and bring in a team of experts to walk you through AWAI's flagship training, The Accelerated Program for Six-Figure Copywriting, to ensure you master the key principles behind writing effective copy that converts. It's a lot of fun … and by the end, you'll leave confident you have all the skills you need to start working as a well-paid copywriter. [>> Go here now to get all the details.]( To your success, Rebecca Matter President, AWAI Biggest Copywriting Myths Revealed, Part 1 By Rebecca Matter [Paper with the word myths all over it torn to reveal the word facts] Copywriting is proven time and time again to be the best opportunity for writers to make a living. No other writing opportunity has the potential to help so many aspiring writers make a living doing what they love, while enjoying the lifestyle they've always dreamed of. The challenge, however, when navigating the path to copywriting success, is deciphering what's real and what's simply a myth. If you believe the myths, you might unknowingly create roadblocks that can stop you from reaching your goals. When American Writers & Artists Inc. (AWAI) first launched its copywriting course in 1997, the advertising industry had a strong negative reaction to what we were doing. They told us we were way out of line for presuming we could teach people who weren't pros how to write persuasive copy. Back then, the belief was that copywriting was a closed profession for "Madison Avenue" writers only. They treated copywriting like it was meant for only a select few oddball geniuses with years and years of experience. We believed that to be a myth … After all, Mark Ford and Bill Bonner had already trained numerous six- and seven-figure copywriters, including our very own founders, Paul Hollingshead and Don Mahoney. But, we were still a little worried … What if the "Madison Avenue" exclusivity myth were true? What if the naysayers were right? Fortunately, our doubts didn't last long. Within just months of launching [The Accelerated Program for Six-Figure Copywriting](, we started hearing from our earliest members that they were getting paid assignments … quitting their "old jobs" and becoming freelance copywriters … even being hired as staff writers by big-name marketing companies. Katie often tells the story about one of our first success stories, Steve W., who, after his first week working as an in-house writer for a huge self-help publisher, called her and said, "I just sat in on my first copy review session, and they think I'm a marketing genius. I casually mentioned the basics I've learned from AWAI, like the 4-Legged Stool … the 4 U's© … the Power of One … and I was able to make all the copy we reviewed instantly better." Over the past 20+ years, we've helped thousands of other members like Steve launch successful writing careers. Thank goodness we didn't buy into the "Madison Avenue" myth! And that's why I want to dispel four very prevalent myths you may have heard about the copywriting industry that may be holding you back from living the life you've always dreamed of having. Because, it's true … If you enjoy reading and writing, it's possible to make a very good living as a copywriter — even if it's just part-time. You can do it all from home, or the beach, or the neighborhood café … or from wherever you want. (I'm writing this article from an upstairs balcony overlooking the green Texas Hill Country, enjoying a lovely breeze, and listening to the beetles sound off in the trees. Even after 16 years, I still can't believe this is my job!) You just need to know the real truth when it comes to this opportunity. So, in this two-part series, we'll address those myths head-on, and hopefully remove a few roadblocks that may be in your way. Let's get started … The first myth is the one I hear used as an excuse on a weekly basis for not getting started … "I'm not ready …" "My copy isn't good enough …" "How will clients know I'm good enough?" Myth #1 — It takes years of experience to turn out good copy. I'm going to be honest with you … And it's going to annoy a few successful copywriters who believe this myth to be true … As long as you have a foundation in persuasive writing, your copy is probably "good enough." Sure, you'll get better and better as time goes on and you gain more experience. But that doesn't mean you need to wait to start getting paid to write copy. There are literally hundreds of thousands of companies who would gladly pay you to write their sales letters, emails, online ads, video scripts, e-newsletters, landing pages, social media updates, website copy, white papers, case studies, online content, blog posts … the list is quite extensive. When it comes down to it, you don't have to be an expert to make a great living as a copywriter. You don't have to know everything. You just have to know more than your client. If you thoroughly study just one AWAI copywriting program, there's a good chance you'll already know way more about copywriting than your client. This means you'll be able to talk intelligently about the subject to a prospect or a marketer. And, if that one copywriting program is [The Accelerated Program for Six-Figure Copywriting](, you're going to have powerful tools to help you deliver winning copy. Tools like the 4 U's© … which is, hands-down, the SUREST way to guarantee a winning headline … to AWAI's Peer Review System, which ensures your idea and lead are strong and engaging … to the highly effective CUBA system we use to evaluate all of our finished content before it gets published or broadcast. And, if something comes up that you don't know? Simply tell your client you'll look into it and get back to them. And then, take advantage of the many resources available to you from AWAI to find the answer. With each new question, request, or task, you'll find your knowledge snowballs, so eventually you'll become an indispensable resource for your clients. So, take heart, you don't have to be an expert. And there's more than enough copy that needs to be written. Which means plenty of opportunity for you to build a solid monthly income for yourself. [In Part 2 of this series](, I'll share three more myths about copywriting that may be holding you back. But in the meantime, I'd like to know what myths you've heard about the copywriting industry, as well as any questions you'd like answered once and for all. Share them with me [here](. Fastest, Easiest Way to Become an In-Demand Copywriter … Guaranteed! Join Katie, Rebecca and special guest experts for an in-depth, comprehensive LIVE webinar training series where they'll teach you ALL the skills, secrets and techniques you need to become a successful copywriter – all in a matter of just 10 weeks. Warning: They only do this LIVE training once a year – don't miss out on this rare and highly effective learning opportunity. [Learn more and enroll here.]( Become a Paid Web Writer in the Next 30 Days Wealthy Web Writer Founder Rebecca Matter has created a simple blueprint that shows you how to earn $2,550 as a writer in the next 30 days. And if you decide to try it out, you can gain access to every resource, webinar, article, and how-to video you'll need to execute that blueprint for just $1. [Get the blueprint here.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2020 American Writers & Artists Inc. Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Inc. 101 SE 6th Avenue, Suite A Delray Beach, FL 33483 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. 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