Answer this one question...

[The Writer’ s Life]( October 4, 2019 Hi {NAME}, AWAI Success Keith Trimels is living a great writer's life these days! He's got clients from Australia to Germany to India … and writes for them on a sailboat in the Sea of Cortez, Mexico! Keith recently told me he's building a plan to help a client substantially grow the online portion of their B2C business. He said, "The kicker is, we met on a boat dock in Mexico where I was working for the winter." He'd always dreamed of living and working on a sailboat, and becoming a copywriter made it possible. Today, he's here to share the one thing he believes helped him start making fast, forward progress … A single question — that once you answer — can get you moving on the same success trajectory as Keith. And to ensure you keep moving forward, I encourage you to [go through the training program that starts every great copywriting career]( — AWAI's flagship Accelerated Program for Six-Figure Copywriting. Until midnight tonight, we're offering risk-free test-drive that gives you a full month to start the program and see firsthand if copywriting is for you. [>> All the details are here.]( So if living a life where you're in complete control of where you live, when and how much you work, and how much money you make sounds good to you … You owe it to yourself to [check it out](. Then come back to read Keith's advice and answer the question … Have a great weekend! Rebecca Matter President, AWAI Test Drive AWAI's Copywriting Program for Only $29 If you've ever been curious about copywriting, now is your chance to test drive our flagship program, AWAI's Accelerated Program for Six-Figure Copywriting for just $29. When you master persuasive writing with our industry leading training, you'll be in big demand in this 2.3 trillion-dollar industry. You can make a good living, choose your own hours, and work from anywhere in the world. But hurry, this "test-drive" will be closing soon! [Get all the details here.]( Answer This One Question and Your Writing Career Will Blossom By Keith Trimels [What is your why question handwritten on yellow sticky note pinned on cork bulletin board] If you're like me, you didn't seek copywriting out … it found you. However you joined this eclectic tribe, consider it a blessing. That's because copywriting opens the door to amazing opportunities, rich relationships and yes, even great money. But these life-enriching benefits also come with a couple of challenges. The first challenge is the obvious hard work of learning a new skill. And make no mistake, copywriting is a skill. As with mastering any new skill, the learning curve to becoming a successful copywriter can have moments that are painful, frustrating, and exhausting. Yet anything worthwhile requires effort. And we inherently know that. That's why most of us have no problem accepting this challenge as part of our climb to the summit. But it was the second challenge that caught me off guard … and sometimes still does. That challenge is facing the voices in my head. No, I'm not talking about the internal voices taunting … "You think someone's going to pay you to write?" or "How are you ever going to make a living at this?" Without a doubt, those voices were there … and sometimes still are. But we've come to an "understanding" about their presence. Those are neither the voices I'm talking about … nor the questions you have to answer. Instead, I'm talking about the external voices … reminding you of all the things you need to do … Choose your niche … build your website … create a LinkedIn account and start posting … submit spec projects … save the world from alien invaders. Okay, I exaggerated the last one. But only slightly. The Chorus in Your Head I remember my own journey, hearing all I needed to do. And feeling the oppressive weight of expectation upon expectation … all while trying to be a single dad to two girls. And still pay bills that kept popping up like weeds. Well, I've got news for you. You can ignore it all! Not the bills … the list. Not forever. But definitely for now. Because before you follow any expert's advice on how to build your copywriting business, if you want success — at copywriting or anything else — you must first answer a question. And not one that requires a snappy answer. Rather, this is a question that will dictate not only your copywriting journey, but in many ways the path for the rest of your life. And when you answer this question, your copywriting career will blossom. How Do You Answer This Question? The question you must answer first is, "What's your why?" And by that, I mean what gives you juice? What causes you to jump out of bed with excitement? Or on those hard days, what helps you dig down deep and find the energy to keep moving? Are you motivated by the lure of a six-figure annual income … and the new car it gives you the power to buy? Does controlling your own destiny … and the flexibility to care for kids, a spouse, or parent, or even yourself … cause you to tingle from head to toe? Do you feel all warm and fuzzy thinking about a client saying, "Awesome job!" and your copywriting colleagues congratulating you on a big win? Or is there something else that lights you up? Here's the thing … There is NO wrong answer! Your "right" answer is unique to YOU. It's influenced by your personality … the gifts you were born with … the life experiences that have formed you … and where you're at in your journeys — both copywriting and life. And your answer won't be static. It can — and likely will — shift as your journey continues. Here's what I mean. When I first dipped my toe into the copywriting water, my priority was those two young ladies … and whatever I had to do to successfully propel them on their own journeys. That obviously meant cash. But it also meant the flexibility to drop them off at school in the morning … be there when school got out … and attend so many sports, dance, and singing events that I've lost count. And now that they're well on their way, my answer to "What's your why?" has evolved … just as yours will. Your Road to Success Answering the "What is your why?" question is critical to your success. It clarifies why you're willing to accept the challenge of learning a new skill … Step outside your comfort zone … And embrace the reality that the path to success is not a straight line up. Just as important, it helps keep you focused through the inevitable ups and downs by minimizing distractions. Here's how. If you know your why is a six-figure income, you can zero in on those opportunities with the biggest paydays … like financial or health niches. Conversely, if your why is controlling your destiny, you can focus on opportunities that trumpet flexibility rather than riches. Of course, sometimes those opportunities overlap … especially once you've established yourself. But especially when you're starting out, the choices you're offered skew towards one why or another. The most important thing? There's no right or wrong answer … only YOUR answer. So here's an assignment … Write "What's MY why?" on a sticky note and paste it to the monitor on your computer … or anywhere else where you'll see it. Every. Single. Day. Heck, put it in your office, on your refrigerator, on your bathroom mirror, even on the dash of your car. This is one of those rare things where too much is never enough. And when a clue to YOUR answer pops in your head — no matter how small — jot it down. On a piece of paper, a Word doc in your computer, or even an app in your phone. Then once a week, reconcile your notes in a single place. This will keep you exploring your "why" … and make you regularly review your previous and current answers. In those reviews, you'll start to see patterns emerge. When taken together, those patterns will answer your "What's my why?" question. Because you'll be grounded in YOUR unique vision, that answer will make it easier to stay true to yourself … AND do all those other things you need to do to succeed. And here's a BIG, HIDDEN BONUS … Of course, you'll gain clarity and self-awareness. But by doing this work, you'll magically master the most important "A-list" copywriting success skill … Understanding what motivates your prospect at a deep level. That's because you will have researched and analyzed the most important prospect ever — YOURSELF! [Share your "reason why" with us in the comments!]( (Learn more about Keith's journey to six-figure success [here](.) Editorial Note: If you're ready to find out if being a copywriter is what you want to do to take control of your life, this is your chance. Take AWAI's The Accelerated Program for Six-Figure Copywriting out for a test-drive. And today, you can do that for just $29! [Check out the details now!]( 24 Hours ONLY: 75% OFF AWAI's Masters Program Transform your copy into A-level quality with AWAI's Masters Program for Six-Figure Copywriting. Learn the secrets that countless master copywriters use to produce winning sales copy and techniques that will increase the fees you command for every project you take on. More than any pure writing program we offer, it has the power to transform pedestrian copy into blockbuster controls. It's a "must-have" for any writer who's serious about elevating their skills to the next level. [Grab Your Copy Now at the Lowest Price You'll Ever See.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2019 American Writers & Artists Inc. 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