“Fail-proof” way to make money writing with no clients

[The Writer’ s Life]( July 8, 2019 Hi {NAME}, What would you do if you knew you could not fail? Whenever I see that meme on social media, my brain always says, "Nothing! If it's worth doing, you should do it regardless!" For most aspiring writers still sitting on the fence because they're worried about "failing," it usually comes down to one concern: getting clients. And while AWAI includes client-getting strategies in every program we publish, no one ever said you have to work for clients to make great money as a writer! Ben Settle found an almost "fail-proof" system for a successful clientless copywriting business, and he is here today to share his three-step formula with you. If you don't recognize Ben's name, he started his career writing copy and content for clients in industries ranging from golf and dating to self-defense and weight loss. Yet he never wanted to be a copywriter … He only did it to pay the bills. The truth was, he hated authority. His goal was to create a business where he'd only write for himself — never having to answer to anyone. Today, Ben enjoys 100% freedom and makes a high six-figure income … without any clients … [If you're not yet familiar with Ben's story, I recommend you go here to get to know him and see how he makes his living.]( A clientless copywriting business may be the ultimate "fail-proof" writer's life for you too. To your success, Rebecca Matter President, AWAI Terrified of Finding Clients? AWAI members tell us it's their #1 fear: finding, landing and ultimately working with … clients. Copywriter Ben Settle was the same way. So, he found a way around "the client problem" by creating and perfecting a writing business that requires ZERO CLIENTS. Not only that, this writing business he created now earns him over $1 million per year – and he only has to "work" at it 10 minutes a day. Recently he revealed his business plan in its entirety to AWAI co-founder Paul Hollingshead … and you won't believe how simple it is … [See how Ben does it right here …]( The 3-Step Formula for Building an Almost "Fail-Proof" Clientless Copywriting Business By Ben Settle [Financial Freedom speedometer to illustrate earning income fast and money loves speed] If you want to build a virtually fail-proof clientless copywriting business — quickly and efficiently, and in the simplest way possible … then this article will show you how. In fact, you can really boil all direct-marketing success down to just three components: - Your market's desire for what you offer - Your ability to build and create that offer - How difficult it is for customers to find better options for what you offer Let's break these three components down, so you know exactly how they fit into your world to make your clientless copywriting business virtually "fail-proof." First is the need for what you offer. If you're going to have a clientless copywriting business, you will obviously need offers to sell. They can be affiliate offers (good), offers you license/get the rights to sell (better), or your own offers (best). You can also do a combo of all three. Whichever options you choose, here is the number one most important question to ask when choosing your offers: "Is there a human cry on my list for this, or is it just something I want to sell?" A good rule for this is, if your list/market doesn't go to bed and wake up thinking about the problem or desire your offer solves, it's probably not the right offer. The second step is your ability to build and create your offer. The bad news is, creating offers is often the most intimidating part for most new clientless copywriting businesses. The good news is, it's not nearly as difficult as most people make it. In fact, if you get the first step right, it's just a matter of finding the format you like using best and creating a solution for whatever problem you want to solve for your customer. For example: I have a friend who is great at helping coaches, consultants, copywriters, and other freelancers get booked solid with paying clients. And to help build her own clientless copywriting business, she did a free 90-minute call with a freelance copywriter who needs money fast and recorded it. That recording — less than two hours to create — is going to be an offer she can sell. Another example: Last year, I had an idea for a book about dealing with internet trolls, haters, mindless one-star reviewers, and other mudslingers trying to ruin businesses. This is something I discovered was a real and hair-raising problem for many people on my list. So I wrote a one-page outline about how I not only deal with internet trolls, but profit from them. I took that outline to my office, turned on my computer's audio recording software, and talked through each point, giving as many details as possible. It took less than two hours. Then, I immediately had it transcribed. Forty-eight hours later, I had the transcript. I then spent the next couple of weeks smoothing that transcript into a book I now charge $433.00 for. Always remember the great Dan Kennedyism: "Money is attracted to speed." I am not saying to skimp on creating quality. Everything you do — from sales copy, to emails, to offers, to customer service experiences — should be high quality. But the faster you get at writing and creating offers, the more money you will make. Finally, the third part of the "fail-proof" formula: How difficult it is for customers to find better options for what you offer. Fact is, there is always going to be a bigger, better, more valuable "mousetrap." Someone will always have a better offer. Someone will always charge a better price. And, someone will always have a bigger name/brand. What makes you the go-to business in those cases? The Answer Is … You! The whole game changes when you realize nobody is really "buying" your offer, but buying "you" first and foremost. About 11 years ago, I had this drilled into my head by the great "A-list" copywriter Doug D'Anna. He said that day we spoke that he happened to be going shopping for a new car. And he dropped this nugget of pure gold: "But I'm not really shopping for a car today. I'm shopping for a salesman." Here is a real-life example of this: I have a merchant account gateway I've been dealing with for the last several years. And last year I had a chance to sign up for a much better, much more advanced, and much more technologically reliable one at a much better price. I declined. Why? Because I like the rep I deal with at my current gateway. He's had my back several times, and has made my life easier. It's not about money or price or quality. It's about the person. The late, great Earl Nightingale summed it up perfectly in a video he created called "The Boss." At the very end, he talks about how when you treat the customer right … when you realize your customer is your real "boss" and nobody else … and when you're a bright spot in their day … they won't come back because of your business. They'll come back because of you. Want to stand out from the bleating herd? Even if you don't have the "best" offer at the "best" prices? Then first sell "you," and then your offer. You are the one thing that cannot be replaced, duplicated, or replicated. It may seem simple, but virtually every six-, seven-, eight-, and even nine-figure earning direct-marketing business online had the three components talked about in this article in place when they first started. If you want some guidance on how to build a clientless copywriting business like this, check out the [10-Minute Workday]( program, which is designed for copywriters who want to build such a business from scratch. What questions do you have about launching a clientless copywriting business? [Share with us in the comments so we can help.]( Editorial Note: Money loves speed! That is one of my favorite mantras, and I've had it on a Post-it® Note on my computer since I first heard it at Bootcamp. Take Ben's advice and check out how you can build a clientless copywriting business of your own — now. He goes over all the details to help you build a successful business, without clients, in his [10-Minute Workday program](. Two Days That Will Change Your Life If you're not a well-paid copywriter yet … If you're undecided on the perfect writing niche … If you're worried about finding clients … We have your remedy right here. And all it will take is two days. [>> Get all the details right here.]( Turn $1 Into $2,500 in 30 Days as a Writer We've prepared something extra special for you to help you through the "dog days" of summer … It's a way you can earn $2,500 as a writer in the next 30 days. Click here to check out the simple blueprint you can follow … And if you decide to try it out, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. [>> Grab the blueprint now.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2019 American Writers & Artists Inc. Do you know of someone who would benefit from reading The Writer's Life? 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