Short attention span? Make money writing this way...

[The Writer’ s Life]( April 17, 2019 Hi {NAME}, When you're passionate about your writing topic, great things can happen … Your copy and content is more authentic … Which makes it resonate with the reader … Which results in more conversions … Which makes you more money. :) So, how do you actually get paid to write about what you love? One way is to choose a niche that "speaks to you," where you can write about products and services that interest you — and that you truly believe in. Another way is to write about products you believe in — BUT to write for yourself, rather than for clients. The latter is what copywriter Ben Settle teaches writers how to do … He's created a term for his kind of copywriting, and he shares it today … along with his step-by-step plan for how to achieve it. If you don't recognize Ben's name, he started his career writing copy and content for clients in industries ranging from golf and dating to self-defense and weight loss. Yet he never wanted to be a copywriter … he just did it to pay the bills. But it turned out he was really good at it and demand for his services grew. But after more than a decade of working long hours, his goal became to create a business where he'd only write for himself — and never have to answer to anyone. Today, Ben makes a high six-figure income … without any clients … [If you're not yet familiar with Ben's story, I recommend you go here to get to know him and see how he makes his living.]( A copywriting business like Ben's may be an ideal way for you to write about what you love — and profit! To your success, Rebecca Matter President, AWAI AWAI Exclusive: Ben Settle's 10-Minute Workday AWAI and Ben Settle have joined forces to show you step-by-step how you can create an email copywriting business of your own. Ben's "10-Minute Workday" email writing business is tailor-made for anyone interested in writing for a living but don't want to work with clients. You'll learn how to choose a "market" you can write about (one you absolutely love), create products that help people, build a fanbase of readers, and how you only need to write one email to make it all happen. *Exclusive offer available for the first 100 people to respond today! [Go here for more details]( How to "Convert" Products You're Already Buying at the Store Into a Thriving Clientless Copywriting Business By Ben Settle [Writing on notepad stating Do What You Love What You Do with extra note reading Today added with paperclip] If you want a clientless copywriting business plan almost any writer can run with right away, then this article will show you how. Here are the details: Recently, I was talking to a copywriter/customer who started buying a product for his hair loss. This is a highly emotional problem and insecurity for him, that he says he has dumped (literally) thousands of dollars to try to fix over the years — including various snake-oil type remedies that did not work, surgeries, supplements, cosmetic products, and the list goes on. But, he said he finally found something that is helping him. And, he even became a direct-sales distributor for the company that sells them. "Ben, I joined this company to get a discount on their products. But the more I look at it, the more I think I could run with this as a business selling their product. How would I turn this into a 10-Minute Workday/clientless copywriting business like you teach?" This was an excellent question. And, I suspect there are many people who could do something similar, with anything that has a mass-market type appeal, that they are already buying. So, here is what I advised him to do: 1. First, he needs to start building an email list. And I have to stress "email" list. Why? Because, in his case, he was thinking of taking it to his social media, which I believe would be a huge mistake because he wouldn't be selling to buyers. Yes, there could be a sizable amount of people on his Facebook, Twitter, etc., who might be interested in what he is selling. And, I am all for him talking about his results on there if he wants, while giving people the opportunity to contact him, but not to direct sell anything on those sites. Instead, he could just talk about real-life stories, mention he's been doing something about his own problem in that area, and not even give a call-to-action. If someone is interested in more information, they will contact him directly on their own. So yes, social media can be great for referral-type leads. But to build a scalable business, it's much better to focus on building an email list. And this is especially his case because the product he is selling now may stop being sold in the future, the company may go "dark side" (i.e., go corrupt), or simply go out of business. In other words, the money is in the list, not the product he is selling. He can always find another offer/company/product to sell to that list in the future if need be. And so, that was what I "prescribed" for him to do. 2. Next, he needs to start driving traffic to build that list. Some ways to do that would be article marketing (especially for hair loss type markets), getting booked on podcasts listened to by middle-aged men who will have insecurities about hair loss plaguing them — such as dating advice podcasts, career-related podcasts, and fitness-related podcasts. 3. In addition, he should have an informational product to either sell or give away. In his case, I suggested he create a valuable informational product about hair loss options — ranging from nutritional, to cosmetic, to surgical, to application-type products. The goal of this short product (which could be an e-book, video, audio … does not really matter) would be to genuinely help the market without thinking about any benefits to himself. In other words: What would he tell a loved one, if he had nothing to sell, and just wanted to genuinely help that loved one, and give that person all the options he knows of? Then, at the end of that product, he can include a link to his product line he is selling as one of those options, and be transparent about him selling it. 4. Another thing he should do is create his own sales pitch. In other words: He should not rely on the company's brochures, websites, marketing, or anything else. He should create his own marketing to the extent that he follows the rules of the company whose products he is selling. 5. Finally, he needs a back-end offer to sell. In his case, he could find or create other lifestyle and health-related offers, and start segmenting his buyers accordingly. Some ideas for that could include making deals with hair restoration surgeons to sell them leads or do joint ventures with them … finding other health-related offers (informational, supplements, seminars … the list is endless), and survey them on what other things they are already buying. Bottom line? If he set the above up correctly, he could get his workday down to simply sending an email to his main list, and another to his buyers list. A true 10-Minute Workday/clientless copywriting business. Of course, the above can be applied to many types of offers — not just hair loss. Any kind of mass-market, highly emotional market will do. If you find such a market, the above business plan is easily adapted. And if you want more specific guidance, the [10-Minute Workday]( shows you more of the specifics on how to set up such a business — from start to finish. Do you have any questions about how to get started with a clientless business? Share with us in the comments [here](. Editorial Note: If you'd like Ben's help building your own clientless writing business, you should check out his program, 10-Minute Workday. In it, he walks you through all the steps in detail to virtually ensure your success. [Get all the details here.]( Bootcamp 2019 is Sold Out But You Can Still Join Us LIVE! AWAI will be livestreaming the entire Copywriting Bootcamp May 14 -17, 2019, so you can watch each presentation as it takes place in real time all with the click of a button, on your phone, tablet, or computer — from anywhere in the world. You'll even get an all-access to actual Spec Assignments from real companies looking to hire writers like you … no resume, cover letter, or experience required. Don't miss your LAST and Only Chance to Experience the Copywriting Event of the Year … [Claim Your Ticket Now and Save $1,500!]( You've never been invited to a club like this one … Thanks to this $2.3 trillion "underground" economy, members can work in their bedrooms, in coffee shops, by the pool, or even while traveling the world. They seldom work for more than a few hours at a time. And they get paid up to hundreds of dollars an hour to write about subjects they love. In many ways, it's as if they've retired early. [Click here for your personal invitation …]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2019 American Writers & Artists Inc. Do you know of someone who would benefit from reading The Writer's Life? 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