[The Writer’ s Life](
February 19, 2019
Hi {NAME},
This week, I'm tackling the most common questions I get about starting a freelance writing business or making a living as a writer. (If you missed yesterday's answer to the first question, please check it out [here](.)
The second question is, How do I navigate all the well-paid writing opportunities?
There are SO MANY good paths you can take, it's easy to catch Bright Shiny Object Syndrome, and not make the progress you're looking for.
So today, I'm going to dig into some of the options, help you make some choices, and give you access to a resource you can use to create a plan to ensure you move forward … Clarity on where you're going will help you get there — faster! :)
Of course, copywriting is the foundation of all great writing paths, and knowing the basics will help you excel at whichever path you choose.
[AWAI's Accelerated Program for Six-Figure Copywriting]( has been the industry's gold standard for more than 20 years. Written by the industry's top copywriters, it will teach you the skills, tactics, and techniques you need to make great money as a copywriter.
And right now, you can save $200!
No matter what your writing path or goals are, it all starts with mastering the fundamentals of persuasive writing (i.e., copywriting).
[>> Check out the details here.](
One more piece of news before I get started … Did you hear that the doors to [Circle of Success]( are open?
We only open up enrollment a couple of times each year to our highest level of training. It includes …
Instructor-led Targeted Learning Programs … a career plan customized for you based on your experience and goals … free Bootcamp admissions … personal mentoring … feedback on your writing … monthly Mastermind sessions … lifelong support … and much more.
The list of benefits is long — [you need to check it out for yourself](.
And I recommend you do it today …
[Go here now to get all the details.](
Now, let's answer that second question about getting started!
To your success,
Rebecca Matter
President, AWAI
An Abundance of Well-Paid Writing Opportunities
By Rebecca Matter
[Road to success on compass face]
When AWAI opened its doors back in 1997, there were a handful of great paying opportunities for writers.
Today there are literally dozens.
(See for yourself in our [annual copywriting Pricing Guide](, which covers 75 different writing projects.)
And while all that abundance is one of the reasons why there's never been a better time to be a writer …
The abundance can also paralyze you.
Which path do you take? Which opportunities do you seize, and which do you let go?
Today I'm going to help you navigate all the options, make some choices, and create a plan to ensure you move forward …
While at the same time avoiding all the bright shiny objects along the way. ;)
Now, when I talk about choosing a path, I'm talking about choosing a writing area you're excited about, are willing to learn, and will enjoy getting paid to write the assignments.
If you've been around AWAI for a while or have talked to me before, you know I typically recommend everyone start with [direct-response copywriting](. And for good reason …
- It gives you the most variety in the long-term. No matter where you end up with your writing career, having a successful foundation in persuasive writing (which is what copywriting is) will make you more successful.
- The income potential is unlimited. If you have more aggressive financial goals, this is definitely the best place to start.
- The demand is always high and always will be. The need for good copy isn't impacted by the economy or new technology (at least not negatively … these things do make the demand increase year after year).
- Copywriting gives you incredible flexibility. You can work part-time, full-time, in your spare time … it really knows no boundaries.
But there are lots of other paths too …
Granted, they all spin off from copywriting, and having a foundation in persuasion will make you more effective when writing them …
But choosing a path is the first decision you need to make as a future well-paid writer.
Let's take a look at a few paths that are fairly easy to get started in and have a huge demand …
#1: E-newsletters
E-newsletters provide an inexpensive way for a company to develop a relationship with prospects, and position itself as an industry expert.
Ideal writer: Enjoys researching and learning about new things.
- Fees: $800 to $2,000 per issue
- Length: Typically between 1,200 to 1,500 words
#2: Case Studies
Case studies are short "before-and-after" stories that describe how a company solved a challenge with a product or service.
Ideal writer: Storytellers.
- Fees: $1,250 to $2,000
- Length: 800 to 1,200 words
#3: Online Content
Businesses use online content to educate their customers and prospects with stories, metaphors, and simple advice in the form of new articles, blog posts, emails, and so on.
Ideal writer: Strong interest in a particular area or topic.
- Fees: $100 to $500 per piece (plus much more if you also develop the content marketing plan)
#4: Social Media
From crafting Facebook posts and tweets to writing engaging LinkedIn articles and replying to comments, social media gives writers a lot of variety.
Ideal writer: Enjoys engaging with readers.
- Fees: Typically up to $2,000 per month (depending on your involvement)
#5: Emails
81% of businesses rely on email as their primary way to acquire customers. The budget for consumer email marketing will be over $1.2 billion this year, adding up to one incredible opportunity to make money as an expert email copywriter.
Ideal writer: An idea machine.
- Fees: $100 to $1,000 per email
- Length: 500 to 2,000 words
So there you have it … five paths you can choose from to get started rather quickly.
But there are plenty of others, too …
Here are some additional resources you can check out:
- [Inside the Online Copywriting Opportunity](
- [Inside the B2B Copywriting Opportunity](
- [5 Projects You Can Get Paid to Write If You Can Write an Email](
- [Get Predictable Writing Income with Retainer Deals](
The key is to make a choice, get the skills you need to do the work, and get started working for clients. (We have loads of [free webinars]( that will help you with how to do that!)
And remember, you can ALWAYS change your mind, add another path to your business, or change direction entirely.
A great deal of your success in business relies on your ability to make decisions.
You'll be better off making decisions quickly, even if some of those decisions wind up being "wrong." It means you're at least moving forward, and you're giving yourself a chance to learn in the real world, rather than sitting on the sidelines wondering, "What if … ?"
So today, I want you to choose a path!
Whether it's your first path, your second path, or even if you're simply confirming that the path you've already chosen is in fact the path you want to pursue, I want you to confirm that it's your "final answer." (For now!)
If you want to share it with me, have questions, or want me to help you narrow it down, post a comment [here](.
Then once you have your path, check out this [free webinar on creating a roadmap]( …
If you follow the steps in that roadmap, you'll end up with a plan you can follow to ensure you don't get distracted or waste any time and money on bright shiny objects.
Countdown to Bootcamp — 84 Days to Go
Learn from an All-Star Lineup of Copywriting Greats …
Joshua Boswell
It's always such a blast for us to get a sneak peek at the presentations from our speakers as they submit their materials for the big event. Check out a few of the topics they have planned …
- The Single Most Powerful Persuasion Tool (and How to Use It) — John Forde, powerhouse winning control copywriter, generating millions in the financial, health, and travel industries
- Start, Grow, and Monetize Your Blog — Jon Morrow, legendary seven-figure blogger and Founder of Smart Blogger
- 10 Action Steps to Achieving Freelance Copywriting Success — Bob Bly, "America's Top Copywriter" and author of more than 90 books
- Build a Business for a Lifetime Playing the Long Game in Direct-Response Marketing — Brian Kurtz, serial direct marketer, Founder of Titans Marketing, and former long-time Boardroom Inc. executive
- Your Getting Clients Roadmap — Joshua Boswell, six-figure copywriter, motivational coach, and business-building expert
And that's just a small sampling …
More than two dozen "A-list" copywriters and expert marketers will be sharing their expertise this year to help you grow your copywriting career.
Our experts are all there to talk to you about what you can do to be more successful … faster. They come specifically to meet you and give you their best tips and strategies. That's the way they are … the way this business works … what AWAI is founded on.
That's why AWAI's FastTrack to Copywriting Success Bootcamp and Job Fair is the Copywriting Event of the Year … and has been for 21 years running now.
Join us in Delray Beach for Bootcamp May 14-17, 2019. If you haven't reserved your spot yet, [go here now](. (Hurry, the price will never be lower than it is right now.)
And then, look forward to hearing from, and rubbing elbows with, the best in the business.
Follow the proven path of our most successful members!
With personal mentors, collaboration with professional copywriters, feedback on your writing, live training, unprecedented access, and more — Circle of Success is the ultimate personalized learning experience. See why our most successful members say joining was the most important decision they ever made!
[Get all the details on Circle of Success here.](
LAST CHANCE: Save $200 on AWAI's Flagship Copywriting Training
Want to be a well-paid, in-demand copywriter?
The best way to get started fast — and on the right foot, with the right connections — is with AWAI's Accelerated Program for Six-Figure Copywriting.
And until midnight, you can save $200 and try it risk free for 365 days.[Click here now to claim this deal before midnight tonight!](
Thanks to Bootcamp, he's now closing in on $800K in copywriting income!
Jon put off launching his copywriting career until he attended Bootcamp. He developed a 5-step system that helped him land clients. Now his career has taken off and his income has been growing every year. You can use the same system to launch your career.
[Find out more here.](
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