Hook, Line, and Sinker: How to "Fish" For More Email Copywriting Clients

[The Writer’ s Life]( October 11, 2018 Hi {NAME}, I get a lot of emails every day … and I'm sure you do too … Smart marketers send emails out every day. But check this out … Over 246 billion emails are expected to be sent every single day by the end of 2019. BILLIONS a day! Of course, someone needs to write each one of those email messages … which spells BIG opportunity for you if you're a trained email writer. So today, Email Specialist Jay White is here to share how you can take advantage of the demand, and land as many email copywriting clients as you can possibly handle. Jay has been dubbed the best email writer by some of the biggest names in our industry. And his popular training program, [Email Copy Made Easy](, covers all you need to know to go from zero to earning hundreds of dollars for every email you write, in a matter of weeks. We went ahead discounted Jay's program by $300 so you can easily get started today … It's the biggest discount we've ever offered on this program. [>> Go here now to check it out.]( To your success, Rebecca Matter President, AWAI --------------------------------------------------------------- Hook, Line, and Sinker: How to "Fish" For More Email Copywriting Clients By Jay White [The word client caught on a fishing hook] Are you ready to break down barriers and make some real money from writing? Well, that all starts with getting more clients. But how do we do that exactly? We'll get there in a second. But first, let me tell you a quick story … When I was a kid, Dad and I did a lot of fishing. Many Summer Saturdays were spent sitting in a boat casting lines … making up silly song lyrics … and getting sunburned. Sometimes we came home with a cooler full. Other times not so much. But we always had fun, and I wouldn't trade those days for anything. So, what does my trip down memory lane have to do with you and your copywriting marketing efforts? PLENTY … Because amazingly enough, the process used to achieve fishing success is VERY similar to how you should be marketing your services. It's true — catching a fish and catching a client are not that different. You just need to focus on these three crucial factors … Crucial Factor #1 — Fish with the Best Bait Before Dad and I even started packing the truck for a fishing trip, we made sure we had the right bait for the job … Because you rarely catch a crappie with a big, juicy earthworm. You need minnows or a small jig to entice those monster slabs to your hook. But catfish and bluegill? They love nothing better than a nice, fat night crawler. So, we always made sure we had the right bait for whatever we were fishing for. Same with your marketing. If you're going after email clients, you don't want your marketing materials to talk at length about how great of a content writer or article writer or sales page writer you are. You want everything to be about EMAILS. Your experience, your training, and any samples you might have — they all need to be email-focused. Because let's face it — does someone who desperately needs help with their email marketing care that much about how many blog posts you've written or your killer case study testimonials? Not really — so why even go there? Fish with the best bait and you'll catch all the clients you want. Crucial Factor #2 — Fish in the Best Water Having the perfect bait is one thing. But when you cast that bait into a bathtub, your chances of success are pretty much nil (unless you have a REALLY strange bathtub) … That's why Dad and I always had certain waters we would fish for certain things. One lake was always a winner for thick, chunky red ears (especially during the spawn), while another was where we caught most of our crappie and the occasional striper. For lunker cats, we headed to swift, muddy rivers in our area. Same goes for your marketing. Once you have your bait all set, you need to start looking for the perfect fishing waters. And in the search for email clients, that all starts with an opt-in form. Because the very basis of email marketing is — you guessed it — getting an actual email from a prospect. So when you're seeking out new prospects, look for an opt-in form on the homepage. Usually it's some sort of valuable content like a report or a free e-book. But it could also be a newsletter, coupon code, video series, white paper, case study, or a variety of other spiffs to entice someone into giving up an email address. But regardless of the tool used, one thing is for certain: they're trying to build a list of prospects to sell to. And the way they'll do that selling is through a well-written and engaging email series. Gee, do you know anyone who could help them with THAT? So, look for an opt-in form, first and foremost. When you see one, you'll know you're in the perfect water for an email copywriter. Crucial Factor #3 — Cast as Many Lines as Possible This one may be the most important of all, yet I see so few copywriters following through with it … It's like this — with Dad and I in one boat, the most we could handle is maybe two poles a piece, meaning we had four lines in the water. If we had any more, it would turn into a tangled mess. And when you're sitting on a lake that's several hundred acres in size, four lines covers a pretty small footprint (and an even smaller chance at catching a lot of fish). Now, let's apply the same principle to your marketing efforts … If you have the right bait and the right water, but only cast out a line or two, your chances of landing a big client are pretty slim, right? But what if you cast out a HUNDRED lines? What do you think would happen then? Right! Your chances go up exponentially! When marketing your email copywriting services, it's all a numbers game. The more people you market yourself to, the more chances you have at getting a bite — and hauling one in. But don't think you need to cover every investment firm or alternative health provider in one day. Just focus on five different businesses a day, five days a week. When you do this, you'll cover more than 100 new prospects every month — and out of those 100, somebody is bound to say, "Yes! I'm interested! Let's talk more." Right? So don't cast a line or two and expect to land a state record. Cast a BUNCH of lines and expect to land a new (or even several new) clients. See how this all works? When you fish the right water using the right bait, and you're consistently casting into those waters on a daily basis, you'll soon find yourself reeling in as many email copywriting clients as you can possibly handle. Because once they see the results you can bring them, they'll gobble you up — hook, line, and sinker! If you have any questions about getting started as an email writer, please let me know in the comments [here](. Editorial Note: "Casting your line in the water" as an Email Specialist is great for new and experienced writers alike … If you're new, writing emails is a great way to get your foot in the door with clients. Companies can test you with little risk. And if you're an experienced copywriter, emails can add an additional $1,500 to $3,000 to every project you take on. It's definitely a worthwhile specialty to offer clients. [Go here now]( to get up and running as an email writer the fastest way possible.   REVEALED: The fastest way to earn a living as a writer. This is the easiest copy you'll ever get paid to write, the fees are great ($200 to $300 for about 250 words of copy), and the projects never end. [Learn how fast you can start getting paid to write.]( Become a Barefoot Writer and Get Paid to Write When you join our exclusive club for writers you'll discover: - The best ways to start making good money as a writer … - How to land the highest-paid writing gigs … - Which writing opportunities are the easiest to break into … - How to rock your writing assignments … - And much, much more! Let us help you navigate the world of well-paid writing … [>> Click here to try it for a full year risk free!]( Registration for Virtual Bootcamp 2018 is Closing … FOR GOOD! For three incredible days (October 17-20, 2018), tune in and experience each Bootcamp session LIVE as it unfolds… (in real time) Get a “behind-the-scenes” look at today’s most in-demand niches… asking your questions… receiving immediate feedback… and connecting with other writers… All from the comfort of your own home! You’ll even get an all-access to actual Spec Assignments from real companies looking to hire writers like you… no resume, cover letter, or experience required… Registration for Virtual Bootcamp 2018 is about to close. Don’t miss your last and final chance to get the career boost of a lifetime! [Register RIGHT NOW and Save 50%.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2018 American Writers & Artists Inc. Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Inc. 101 SE 6th Avenue, Suite A Delray Beach, FL 33483 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. 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