A ninja trick to help you land clients

[The Writer’ s Life]( May 4, 2018 Hi {NAME}, [Yesterday](, we talked about how there is more demand for online copywriters than any other time in history. And today, Nick Usborne is back to show you how to take advantage of that demand. He even reveals a ninja trick you can use to get your foot in the door at the company of your choice. Just follow his lead … Have a great weekend! Rebecca Matter President, AWAI P.S. There are still spots available for Nick's Web Copy Apprenticeship … This is your chance to learn the skills you need to go from new or aspiring web copywriter to confident, well-paid pro … All under his focused guidance, in just 13 weeks. It's a game-changing opportunity. [Get all the details here.]( --------------------------------------------------------------- 3 Reasons Why Online Copywriters Are Finding It Easier Than Ever to Land New Clients By Nick Usborne [Blue keys on a computer keyboard spelling out the word easy] In a recent article, I shared the details on the incredible rise in demand for online writers and copywriters. We looked at some of the figures. And those numbers are staggering! Literally trillions of dollars a year are being spent by people shopping online, through their computers and their smartphones. This gives us a clue as to the first of three reasons why it's now easier for writers to land new work than it was a few years ago. Reason #1. With 25% growth a year, companies are in desperate need of trained online writers and copywriters. This is all about those trillions of dollars in sales, and the 25% growth rate over a single year. It's incredibly hard for companies to keep up right now. Too much growth, too fast! Their top priority is on getting their products out the door. Copywriting? It's something they desperately need, but they don't have the time or resources to hire a team of in-house writers. So they look outside for trained freelancers. It has always been like this. During times of fast growth, companies are never able to keep up. And their use of freelancers skyrockets. We're at a time like that right now. It's easier to land clients … even when you're just starting out … because demand is at such a high level. It's the law of supply and demand … and right now the timing is working in your favor. Reason #2. Using freelancers is a low-risk option for companies. Hiring in-house staff is incredibly expensive for companies. There's a ton of work involved in finding, interviewing, and hiring a new writer or copywriter. And in addition to paying a full-time salary, the company also has to offer various benefits, provide a desk and computer, and so on. In other words, it's expensive to hire people. And it's risky, because not everyone they hire turns out to be a good fit. The low-risk alternative? They hire freelancers. Okay … now for a ninja trick that's super-powerful … Use their aversion to risk to your advantage. When you first approach a company, don't ask for a big commitment. Approach a prospective client with a small and simple ask. Something like … - Let me write one blog post for you. - I'll write one or two short emails for you. - Let me write a 90-second video script for you. - Ask me to write your Facebook updates for just one week. Do you see what you're doing here? You're not asking them to make a big, risky decision. You're just asking them to give you a try. From their point of view, what's the worst that could happen? They lose a few hundred dollars. But for you, this is golden. Do a good job and you now have your foot in the door. With that small project under your belt, it now becomes much, much easier to ask the client for a bigger project. And then another one after that. Reason #3. It's easier to reach out to prospective clients. When I look back at when I was starting out, before the days of email and social media, reaching out to prospective clients involved a mountain of hard work. Mostly I typed letters, one at a time. And I made phone calls. And went to events to meet people face-to-face. These are all approaches you can use today as well. But you can also increase and accelerate your reach by using platforms like LinkedIn, Facebook, and other social media networks. You can use email too. In other words, right now, it's way easier to reach out to a high volume of prospective clients than it was just a few short years ago. And here's the thing … landing new clients and projects is a numbers game. Many prospects will say thanks, but no thanks. Not because they don't like you or trust that you can do a good job. It's almost always because the timing isn't right for them. This is why reaching out to a LOT of prospective clients works so well for you. It means you can get to that one company that says YES a whole lot faster. And fortunately for you, social media and email make it super-easy to reach out to a lot of prospective clients, without that "mountain of hard work" I had to deal with. Wrapping it up … If you make the choice to become an online copywriter right now … And if you get the right training … You'll find it's now WAY easier to land new clients and projects than it was just a few years ago. Next week … Well, I'm actually going to walk you through your first writing project. And guess what … if you actually do it, and we like it … you'll even get paid! So you'll DEFINITELY want to tune in then. In the meantime, if you have any thoughts to share or questions to ask, leave a comment [here]( and I'll try to answer! Countdown to Bootcamp — 166 Days to Go! What Bob Bly and Princess Leia Have in Common … And How It Led to a Memorable Bootcamp Moment By Nan Hughes Star Wars Day is the perfect opportunity to look back at a great memory from Bootcamp 2007. Ilise Benun and Jeff Johannigman had given a presentation on Selling Yourself: Speed Read Your Prospects and They'll Hire You More Quickly! They wanted to give Bootcamp attendees an understanding of the four main temperaments so they could use the information to be more effective in their marketing efforts. As part of their clever presentation, they'd displayed large cardboard cut-outs of key Star Wars characters and their copywriting counterparts. First up were the Guardians, people who believe in duty and service, and are conscientious, detail-oriented, and productive. Famous Guardians included Princess Leia and "America's Top Copywriter" Bob Bly. The presentation was a huge success and the cardboard cut-outs stayed front and center throughout the rest of the event. At the Awards Luncheon on the final day of Bootcamp, one aspiring copywriter said he really, really wanted the Bob Bly large cut-out … that having Bob in his home office would help bring him success. Other attendees quickly chimed in … And that's when Conference & Events Director Denise Ford jumped in. She spontaneously announced the only solution was an auction and opened up bidding! With 300 people in the Ballroom, bidding quickly escalated. When it looked like the eager young man who'd started it all would need to drop out, Bob Bly stepped in on his behalf and won the cardboard cut-out with a bid that exceeded $100. He even paid for the shipping to the young man's home office! It was a hilarious and heartfelt moment. Bob made that young man's day — and the day of everyone else who was watching. Not really a surprise. After all, he's a Guardian. It's impossible to explain how dedicated the experts are to the success of the attendees … but I'd say Bob Bly opening his wallet to make that young man's dreams come true was a memorable example. The thing about Bootcamp is that you never know what's going to happen. You need to put yourself in the right space … and let spontaneity and serendipity work in your favor. Don't miss your chance to have the powerful "Force" of these dedicated experts behind you. [Sign up today you must for the FastTrack to Copywriting Success Bootcamp and Job Fair.]( NEW Mentoring Program Online copywriting expert Nick Usborne is taking on a small number of eager copywriters to train and mentor directly with him … In just 13 weeks, you'll walk away with the skills, confidence, and a professional portfolio of critiqued samples to prove you have what it takes … PLUS, a plan to bring qualified clients to you. [First-come, first served. Go here to claim your spot now.]( Get full access to all of the webinars, expert interviews, videos, project guides, Roadmaps to Success, and more as a Platinum Member of B2B Writing Success. Thousands of your fellow B2B copywriters are already using all the member-only resources in their businesses. Don't be left out! For a limited time, you can get 30 days to try out Platinum Membership for just $1. Plus, then you'll be able to lock in your membership at 40% off the regular rate. [Get started today!]( Biggest Career-Boosting Event of the Year! Get million-dollar industry secrets and cutting-edge techniques straight from the experts who created them … Network with fellow writers of all levels and build a support team to keep you motivated and on track … PLUS land new clients – or your first client – at our ultimate job fair for freelance writers … Join us for our biggest writer's event of the year to get all this and more! [Access your invitation here.]( --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2018 American Writers & Artists Inc. Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Inc. 101 SE 6th Avenue, Suite A Delray Beach, FL 33483 (561) 278-5557 or (866) 879-2924 Ensure your subscription delivery. AWAI Whitelisting info available [here](. --------------------------------------------------------------- You are subscribed to this newsletter as {EMAIL}. To unsubscribe from any future issues of The Writer's Life, please click here: [Unsubscribe from The Writer's Life](. To unsubscribe from all AWAI broadcasts click here. [I want to permanently unsubscribe from all AWAI emails](.