[The Writer’ s Life](
November 16, 2017
Hi {NAME},
I'm often asked about the "best" way to get clients …
So for the last few months, I've been talking to the busiest copywriters I know. And funny enough, they all had a different "best" way.
In the end, I uncovered 26 "best" ways. ([You can go here to learn more.]()
It was an eye-opening experience …
It proved you have lots of choices when it comes to landing clients … and no matter what personality type you have, there are numerous ways that can work for you.
For example …
Contrary to popular belief, I'm a total introvert. (Really!)
The idea of networking makes my stomach queasy. (Thank goodness it's only one of the [26 methods](!)
But I don't think I'm alone …
I'd be willing to guess most writers are introverts.
Fortunately, there are people like marketing expert Ilise Benun, who has been helping creatives and copywriters like us land clients for over 25 years.
Today, I asked her to dig into her favorite way to get clients, and share an inside secret to networking that can work for even the most introverted copywriter.
Ilise is one of the many experts who contributed to our brand-new resource, Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between.
It's a one-of-a-kind resource that lets you pick and choose the self-marketing strategies that suit your personality best.
Whether you're an introvert, extrovert, or somewhere in between, you find plenty of ways to land all the clients you want — without trying to be someone you're not.
And right now, you can grab the entire collection of 26 getting client methods for only $95.
[>> Go here to check it out! <<](
To your success,
Rebecca Matter
President, AWAI
P.S. I should mention the price will jump from $95 to $995 on Friday at midnight ET when we "officially" add the program to the AWAI catalog …
[Go here to grab it now!](
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4 Best Practices for Networking in Person
By Ilise Benun
[Group of business people talking at a networking event]
Did you know that in-person networking is, hands-down, the most effective marketing activity you can do?
Why? Because …
- Networking will drastically shorten the time it takes to get the attention of those you want to work with.
- Through in-person networking, you will make the strongest possible impression on the prospects you meet, compared to any online impression you might make.
- You might even come across someone who needs you now, because people who need help go looking for it and they could find you!
Approach every networking event as a research expedition, rather than a sales opportunity. Don't try to sell yourself; instead, use curiosity as a marketing tool and seek to learn as much as you can about the people, companies, projects, and opportunities you come across.
What do you want to know from your prospects? What information would help you serve them better? Make a list of questions you are looking for answers to, then go ask them.
Questions are key because they represent a genuine interest and desire to learn what their needs are and how you fit into their world. Don't you want to know which projects they outsource? How do they make their decisions? How much do they spend annually on your type of services?
Here are four best practices for networking with curiosity:
- Learn something. You can learn from everyone — find out what they know that you don't.
- Give something. Listen to find out what they need. Then share what comes to mind and offer your own services, when appropriate. Don't withhold your ideas. They're not precious or original!
- Offer to network on their behalf. Ask the people you meet, "Based on our chat, how will I know if I'm speaking to someone you might want to meet?"
- Ask permission to follow up. Ask their preferred method of communication — some people never do email, others do email only! Then in your follow up, thank them for their time and anything they shared with you.
Where should you do this networking? The ideal environment is a room full of your prospects, whether they are newsletter publishers or dentists, small business owners or web designers. That way, you can talk to a lot of them all at once and in real time.
You may need to travel to find the right event, but it is often worth the time and expense if you follow up afterward and build on your investment by keeping the conversation going.
Of course, networking can also be done online; in fact, it often starts online; just keep in mind that without an opportunity to meet in person, it will usually take longer to develop a relationship.
So if there's no upcoming event to attend in person, then look for a virtual space online — a Facebook or LinkedIn group or an online forum sponsored by a trade association where members go when they need help and/or resources. In these online environments, to get any traction, you will need to participate and contribute without crossing the line into overt self-promotion, which can be tricky.
Remember that networking is not about getting; it's about giving and building relationships over time.
And finally, here's a trick for remembering names — one of those little things that means a lot to people and shows you care: Ask how they spell their name. Don't assume you know, even if it's a common name. This exchange will lodge their name in your mind so you are much less likely to forget it and they are less likely to forget you too.
Now, get out there and meet some prospects!
Do you have any questions about in-person networking and building relationships? Let us know [in the comments here]( so we can get you the answers.
26 Ways to Land Clients
If getting clients is your biggest hurdle to living the writer's life, get ready to soar over it …
We've put together an on-demand library of 26 client-getting methods — the same methods used by today's busiest copywriters.
Whether you're an introvert, extrovert, or somewhere in-between — you'll find field-tested strategies that suit your personality.
And during a special "pre-launch," you can get the entire collection, for only $95.
[Go here to grab the entire collection for $95.](
But hurry – starting Friday at midnight, the official price of this collection will be $995!
Join B2B Writing Success for Only $1!
Whether you're a new or seasoned B2B copywriter, having access to the right information is key to launching and maintaining a successful B2B writing career. B2B Writing Success is designed to provide you with a continuous flow of information, techniques and strategies to help guide your B2B copywriting career so you can excel and prosper in this exciting and lucrative industry.
[Don't wait! $1 Test-Drive Ends Soon.](
Free Webinar: How to Make Your FIRST $1,000 as a Writer
Looking to get paid to write? One of the toughest hurdles as a new writer is making your first $1,000. During this free webinar on Friday, November 17th at 1 pm ET, Rebecca Matter and Katie Yeakle will show you how to make your FIRST $1,000 as a writer AND how to build from there to meet your personal income goals..
[Register for the FREE webinar here.](
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