Do you have to believe in what you’re selling?

[The Writer’ s Life]( November 9, 2017 Hi {NAME}, Copywriters have super powers … They get people to take action with their words. It's a powerful skill to say the least. And it's one of the main reasons why they're paid so much money! Some new writers fear that kind of power … They fear they'll "trick" someone into buying something they don't want. So today, I've asked Katie to tackle a question we get a lot at AWAI … "What if I don't believe in the product I'm selling?" To your success, Rebecca Matter President, AWAI P.S. Another question we get asked a lot is which program to start with … No matter what your writing path or financial goals are, it all starts with mastering the fundamentals of persuasive writing (i.e., copywriting). AWAI's Accelerated Program for Six-Figure Copywriting has been the industry standard for more than 20 years. Written by the industry's top copywriters, it will teach you the skills, tactics, and techniques you need to make great money as a copywriter. And until midnight ET tonight, you can test-drive the entire program for only $29! [>>Go here for the details.]( --------------------------------------------------------------- "What If I Don't Believe in the Product I'm Selling?" By Katie Yeakle [Scale balancing the words belief and doubt] "Would you say it's essential to believe in the product or service you write for?" … I've been asked this question in one way or another hundreds of times over my 20 years as AWAI's Executive Director. My answer is always, "Yes!" I say "YES" for several reasons. Let me share two important ones with you now. #1 — If you don't believe in what you're selling, it will come through in your writing. And, that will make for weak and unbelievable copy. Nobody wants that. The best sales copy is when you're so excited about what you're selling that you can't wait to share the news about it. And, #2 — If you don't believe in what you're selling, you won't feel good about the job … your role as the writer … and maybe even your whole writer's life. Nobody wants that either! My most recent conversation about this was with new AWAI member TJ who asked if he should be concerned about claims the company makes about the product. Another strong "Yes!" from me. I told him … "If you think any of the claims are not true, you should question them. False claims speak to the legitimacy of what you're selling. And if it's not something you would want a friend to buy, then the job is not for you." I told TJ what I tell any writer who voices these concerns … "You can always say 'no' to any project or client that isn't a fit for you. In fact, that's the professional thing to do because you would ultimately be doing the client … and yourself … a disservice if you don't believe in what you're writing about." Then, TJ got to what was really on his mind … He wrote: "I'm split between two concerns: Displeasing a client by rejecting a gig because I doubt his product, and selling my soul by singing the praises of an item whose quality I doubt." I asked TJ if this was a dilemma he was currently facing or something he's concerned might happen. Like most who ask about this, it was something he was concerned might happen. First of all, I assured him that writers rarely find themselves in this situation. Especially AWAI-trained writers, because we put so much emphasis on helping you find clients who are the right fit for you. If you share this concern, let me assure you too … The reality is, you'll know fairly early in the process if you want to work with a particular client. If anything doesn't feel "right" to you, then you "pass" (professionally, of course) and move on to the next opportunity. And, don't worry! There won't be any repercussions. The client will move on just like you will. I realize this is hard for new writers who haven't landed that first client yet to fathom, but it's your choice to accept or decline any job that's offered to you. And, before it even gets to that, it's you who is in control of what types of clients you attract and the types of projects you work on for them. In our [2017 Copywriting Pricing Guide](, we go into detail about 75 different types of projects clients across all niches need today. These are all options for you once you have the foundation of persuasive writing down. After you read about the different types of projects, the next thing to do is follow the steps in this free webinar, [The #1 Easiest Way to Choose a Copywriting Niche and Start Attracting Well-Paying Clients](. This will help you find clients with products you'll be excited and proud to work on. Remember, some of best things about living the writer's life are that you get to choose whom you want to work with and why. I'm looking forward to hearing about your success! And if, like TJ, there are any concerns on your mind, send me a note at AskKatie@awaionline.com. Do you have any questions about believing in the product or service you're writing about? Let us know [in the comments here]( so we can help. TODAY ONLY: 75% OFF AWAI's Masters Program Transform your copy into A-level quality with AWAI's Masters Program for Six-Figure Copywriting. Learn the secrets that countless Master Copywriters use to produce winning sales copy and techniques that will increase the fees you command for every project you take on. More than any pure writing program we offer, it has the power to transform pedestrian copy into blockbuster controls. It's a "must-have" for any writer who's serious about elevating their skills to the next level. [Grab Your Copy Now at the Lowest Price You'll Ever See.]( Flash-Sale! Test Drive AWAI's Copywriting Program for $29 If you've ever been curious about copywriting, TODAY is your chance to test drive our flagship program The Accelerated Program for Six-Figure Copywriting for just $29. When you master persuasive writing with our industry leading training, you'll be in big demand in this 2.3 trillion-dollar industry. You can make a good living, choose your own hours, and work from anywhere in the world. [But hurry, this "test-drive" ends tonight at midnight!]( Join B2B Writing Success for Only $1! Whether you're a new or seasoned B2B copywriter, having access to the right information is key to launching and maintaining a successful B2B writing career. B2B Writing Success is designed to provide you with a continuous flow of information, techniques and strategies to help guide your B2B copywriting career so you can excel and prosper in this exciting and lucrative industry. 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