This truth about clients will set you free...

Knowing this can change your entire approach July 19, 2024 [The Writer’ s Life]( "Of all the advantages this writing offers, one of the greatest must be the opportunity that you get to meet people of interest." — Andrew Crofts Hey {NAME} … it's Friday! [Michele Peterson]( here for our final day together. I hope you've enjoyed my takeover of The Writer's Life this week. We've covered a lot, and now, on this last day of my virtual mentoring with you, we're talking about clients. If you're pursuing the writer's life with the intent to generate income (rather than it being a hobby), then you're going to need someone to pay you. But while every writer is excited about getting paid, many get nervous when it comes to talking to prospects, having the money talk with clients, and dealing with clients in general. I was nervous, too, with my first clients … Looking back now, I realize that I was trying so hard to sell them on hiring me … I was very transactional in my approach. It worked sometimes … But I also knew it could be better. And then I discovered something that changed everything about how I interacted with prospects and clients. And it changed my income, too. This is the truth that changed my writer's life for the better: Clients are just people who need help. And the help they need is something I can provide. When I started treating prospects and clients simply like people who needed my help, I started landing more clients and more projects with existing clients. When I started helping these people … instead of selling my copywriting services, I had more success. I got more joy from my writer's life, too. It was like a weight had been lifted from my shoulders. And I see the same weight being lifted when I share this truth with the writers I mentor through [AWAI's Circle of Success](. Are you shaking that weight off now as you read this? It's incredibly freeing, isn't it? To realize that prospects and clients are just people who need our help. So instead of being nervous about the process of reaching out to prospects and getting clients, get excited about the opportunity to help them. People will be able to feel this from you. They will respond accordingly and be excited about receiving that help. In full and honest transparency, you'll still likely get some people who tell you no. Let's face it: You always will. I still do, too. But you're also likely to get more people to say yes to accepting your help. This Zig Ziglar quote says it all: "You can have everything in life you want, if you will just help enough other people get what they want." So, remember … it's not about selling your writing services, but about helping people. Your writer's life will be better for it. I'd love to hear your takeaways from this week! Please share your thoughts in the [AWAI Copywriting Insiders Facebook group](. 😀 Let's keep this party going! Cheering you on always, Michele Michele Peterson COS Mentor and Direct-Response Copywriter P.S. If you don't yet know where you want your writing career to take you, I strongly encourage you to join our [Barefoot Writer Club](. You'll get up to speed on all the well-paid writing opportunities, acquire the basic skills you need to start making money, and have support every step of the way as you build the writer's life of your dreams. [>> Go here now to get started.]( Inside this issue: - [How to Introduce Yourself to Prospective Clients in a Professional Way]( - [If You're a Copywriter Looking for Clients … Follow Your Heart, Go Where the Growth Is, or Listen for the Sound of Heavy Machinery]( - ['I clocked in and went home, and I wanted more.']( How to Introduce Yourself to Prospective Clients in a Professional Way By Jen Phillips April When I first started my freelance writing business, I remember going to area Chamber of Commerce events and telling people I was a "copywriter." It was 2012 and mostly, I got blank looks. They were polite, but had no idea what I was talking about. Then, since I focused on the web, I tried something like "I help businesses get found online." And that got a lot more interest (and clients) because I was speaking to something they were worried about. That's a key. What problem does your target audience worry about and how do you solve it? Don't know quite yet? That's okay. [Continue reading here.]( Now Accepting New Members Ready to claim the ultimate "YES" writing career? - Yes! Take charge of your projects. (Goodbye, bosses!) - Yes! Schedule your day as you see fit. - Yes! Work from the comfort of home. - Yes! Give yourself a raise every month. - Yes! Take a vacation whenever you please. - Yes! Be there for the moments that matter. Thousands of others have already done it. Now it's your turn. [Claim Your Freedom Now]( If You're a Copywriter Looking for Clients … Follow Your Heart, Go Where the Growth Is, or Listen for the Sound of Heavy Machinery By Nick Usborne When you start out as a copywriter, it's only natural to feel a little anxious about where you're going to find new clients. You're not alone! It's the same for all of us. We all need a strategy for finding new clients. Even after we've been in the business for years. I'm going to share three different approaches with you today. I'd encourage you to keep reading to the end. You may love the idea of the first or second approach, but it could be that you'll end up going for a blend of approaches, including the third one. [Continue reading here.]( Turn $1 Into $2,500 as a Writer Using This Blueprint This blueprint will show you how you can start making $2,500 per month as a writer — even if you're just starting out. And if you decide to give it a shot, you'll gain access to every resource you'll need to execute that blueprint for just a dollar. All the roadmaps … All the articles … All the how-to videos … All the training webinars … The member forum, the job board, the tutorials, the tools … PLUS, three more valuable resources … It's all there — everything you need to get started making money as a writer. [Check it out for yourself for free right now.]( Living the Writer's Life: 'I clocked in and went home, and I wanted more.' Deanna Blanchard's journey to copywriting is heartwarming … Not only did she venture into a way of life that was unfamiliar based on her upbringing, but she also rediscovered the joy she felt through writing and, albeit with some trial and error, made it work for her in a way that allowed her to pursue other passions. Plus, it gave her the ability to be there for those who matter most in her life. [Enjoy her story.]( Featured Writing Jobs You can find these jobs and thousands more on [WritersWanted.com](: Lead Creative Copywriter – Pattern Full time, Lehi, UT Pattern is seeking a game-changing creative to serve as our lead creative copywriter. We're looking for a master of their craft — someone adept at producing clear, punchy headlines, taglines, video scripts, and other short-to-mid-form copy for customers at each stage of the marketing funnel. --------------------------------------------------------------- Senior Creative Director & Copywriter, Ads Brand Innovation Lab – myGwork Full time, Toronto, ON Provide in-depth understanding of copywriting for all formats, including digital, print, out-of-home, video and audio scripts. --------------------------------------------------------------- Associate Creative Copywriter – Chartis.io Contractor, London, UK Content Creation: Write compelling copy for a range of marketing channels including website content, email campaigns, blog posts, social media, digital and print advertisements, and video scripts. Trouble viewing this email? [View in your browser, here](. 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