ACA May Newsletter

[Avid Customer Association]( May 25, 2017 Whats the Latest With the ACA? See the Impact: The ACA at Avid Connect Avid Connect 2017 Highlights We are still overwhelmed by the momentum felt at Avid Connect 2017, our fourth annual Connect event. You could feel the energy and excitement building as more than 1,300 attendees from over 44 countries and nearly 600 organizations joined us at the Wynn to hear our revolutionary announcements in-person, network with media pros, attend breakout sessions, and overall, help us push the limits of the media industry even further. During the opening session, Louis Hernandez, Jr. shared [a number of key announcements](, from the launch of [Media Composer | First]( and the native integration of [Dolby Atmos in Pro Tools]( to new services on our industry-leading MediaCentral Platform. But the high point of the morning came when Louis unveiled a strategic partnership that was months in the making—a [partnership with Microsoft]( to help bring Avid Everywhere into the cloud. Throughout the rest of Avid Connect, attendees participated in over 30 breakout sessions across three tracks covering all segments of the industry. Each session drew a crowd, with many standing room only, and every session was led by either an award-winning creative (Gravity, The Walking Dead, Transformers), innovative professional (Facebook, NBC, Al Jazeera), industry organization (IABM, TVNewsCheck, SVG), or industry expert. - For the very first time, we presented the results of the ACA Vote (Nearly 8,000 participants working with Avid to set the future direction of the industry) - Keynote from Microsoft’s Scott Guthrie - Keynote from Jonathan Perelman - 37 Sponsor organizations - Everyone got a copy of the book ['The Storyteller's Dilemma'](, by Avid CEO & Chairman Louis Hernandez Jr. - Evening & networking events that included social lounge areas, a pool party with a splash mob, electric violist, and cocktails in the exhibit hall. Now let’s keep this momentum moving forward! Registration for [Avid Connect 2018]( is now open to all members for the very special rate of $150 USD. But hurry, before this low rate sells out and the price increases. Click [here]( to register. Avid Customer Association Highlights The Advisory Councils of the ACA met in person in Las Vegas on April 21st at Avid Connect 2017 for their Q2 meetings. Here's everything you need to know about the recent conversations that ACA leaders are having, the hottest topics for discussion, and the impact we are making as a community. - 11 ACA Board / Advisory Council / Sub Committee Meetings were held just prior to Avid Connect - A new Technology Advisory Council was launched and met for the first time - A Graphics Sub Committee met for the first time Executive Board of Directors: Formal resolutions included changes to Advisory Council Leadership, the creation of the Technology Advisory Council, dissolution of the Community and Standards & Practices Advisory councils, and the election of new members to the Board as follows: - Mick Audsley, Feature Film Editor, Sprocket Rocket Soho - Kari Grubin, VP, Mastering, The Walt Disney Studios - Domenic Rom, President and General Manager, Deluxe TV Post Production Services - Brinton Miller, SVP - Technology Strategy ＆ Architecture, Discovery Communications - Jonathan Wales, CEO, Wildfire Sonic Magic Partner Advisory Council: Discussed a plan for Certified Partner Program updates in 2017, new Specializations and the role of the Avid Reseller, Channel Marketing & Enablement (including COOP tools, lead initiatives, and Co-branded tools), and Digital Enablement. Products & Solutions Advisory Council: Reviewed the outcome of the ACA Vote, NAB announcements and Sub Committee highlights before transitioning into solution-focused Sub Committee breakout sessions for Asset Management & Storage, Audio, Fine Filmmaking, Graphics, MAM, and Video. Some of the topics from these discussions include: - Asset Management & Storage: Strategies to improve the review and approval processes through mobile interfaces, email exchanges, and varying network infrastructure, methods to synchronize media and projects across multiple physical locations, and leveraging high-performance cloud storage for real-time media production - Audio: Dolby Atmos & Pro Tools deep dive, Pro Tools and NEXIS optimizations, Roadmap preview 2H 2017 - Graphics: The importance of graphics in today's TV production, the transition to data center/cloud and how it would effect the graphics workflow, key designed trends in today's broadcasting, and an overview of Avid’s graphics roadmap - Video: HTML 5 panel in Media Composer, Media Composer | First and its impact on Media Composer, and Cloud interactivities and collaboration Service & Delivery Advisory Council: Addressed how to increase your ROI with a Service Account Manager, the community for Sports Production, Studio Production, News Production & Enterprise Media Management, and new locations and courses for education. Strategy Advisory Council: Engaged in a strategic discussion on industry trends, emerging areas, organizational topics, and capabilities, bridging the gaps between corporate strategy, editorial, operations and technology, planning & timelines for changes on the horizon, and more. This group also focused on topics specific to Education, Security, and Sports in separate breakout sessions. Technology Advisory Council: Met for their first time and began with discussions around risk-free delivery and deployment methods, version and configuration management tools, automated deployments tools and methods, and custom service development and deployment. We'd Appreciate Your Feedback! The ACA continues to see much growth and engagement from the community. As we advance our collaborations with Avid and the greater community to address the future of the industry— [please take a moment to share your thoughts in our annual program survey](. In appreciation for completing this survey, your name will be entered to win a complimentary registration to [Avid Connect 2018](! We look forward to hearing from you. • • • [Avid Connect Registration ]( Register Now: Avid Connect 2018 April 7-8 Wynn Las Vegas [Register Now]( [Avid Connect 2016 Highlights ]( Avid Connect 2017 Highlights Take a look at how Avid Connect created an overwhelming buzz within the media industry. [View Highlights]( [ACA Leader Nomination Form ]( Nominate A Leader Do you know someone who would add great value to the ACA leadership team? [Submit Nomination]( • • • Connect with Us [Avid Connect 2017]( © 2017 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, the Avid logo, and other Avid trademarks are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [change your subscription settings]( at any time.