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authorityhacker.com
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gael@authorityhacker.com
Sent On
Fri, Mar 15, 2024 06:11 PM
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TLDR: Google has changed the rules of SEO with the latest round of updates. Unlike many say, it's no
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TLDR: Google has changed the rules of SEO with the latest round of updates. Unlike many say, it's not about DR, it's about removing your low quality content from the index. We're launching our content audit blueprint to everyone at 80% OFF this Monday. Watch out for our email. ------------------------------------ It may be a bit early to do a full analysis but Googleâs latest core update has begun rolling out almost 10 days ago and weâre starting to see the effects. Iâve spent countless hours and ahrefs credits looking into the winners and losers to try to start making sense of it, so you donât have to And one thing I want to say is that most peopleâs analysis seems off. When I read my Twitter feed, I see people saying that itâs all about being high DR and that Google just slams the little guys. Well, let me prove you thatâs not exactly how it always works. [Themeisle.com]( - DR 87 is down 60% from their peak last year, they have lots of great links and even a WP themes business attached to the domain, but they mass published average content. The result: Same story for [Stylecraze.com]( - DR 80, down 77% from their peak. They also engaged in mass publishing without ever cleaning up their site. and the same goes for WPBeginner.com - DR 91, down 54% from their peak You see, high DR sites can drop as well and links are NOT going to save you if Google thinks your average page is not up to their (new) standard. On the other hand, you have small sites surging with this update, but theyâre cut in a different cloth. [believeintherun.com]( - DR 55 for example, started in 2019 is now surging up And so is[cjeatsrecipes.com]( - DR 26, started in 2023 So what gives? What makes a site surge up? Iâm not going to be the guy that tells you he âcrackedâ the update before itâs even done rolling out. We may be up for some surprises in the coming weeks and things could change However, one thing thatâs very clear when you look at the sites surging up is that their content is shorter and lack a lot of the classic âSEO Waffleâ youâll find on the sites going down. For example, you wonât find a section about âwhat is a running shoeâ on [believeintherun.com]( or âHistory of the dishâ on CJeatsrecipes.com. They get to the point, theyâre concise and snappy. Theyâre making the content Iâd want to find when I search. The problem This leads us to a problem most of us are having right now: Our sites are full of content that Google used to reward and is now punishing. What was search intent and âgood practiceâ last year is now whatâs dragging your site down. And thatâs why I think weâre ALL due a large content audit once this update is done rolling out, regardless of the outcome if youâre making any money at all from SEO. But content audits can be challenging. One mistake and you could really mess things up. Thatâs why a few weeks ago, weâve released a brand new blueprint for our Pro members helping them do exactly that based on years helping people fix faulty sites. And our members have been loving it so far: The good news for you is, if youâre not a pro member, youâll be able to purchase it at an 80% discount on Monday. Itâs our way to try to help more people deal with the challenges that is SEO these days. So watch out for my email on Monday with all the details. Have a good Weekend Cheers Gael [Facebook]( [Twitter]( [Instagram]( [Youtube]( [Linkedin]( [Soundcloud]( [Spotify]( [TikTok]( Sent to: {EMAIL} [Unsubscribe]( Authority Hacker, 20-22 Wenlock Road, London, N1 7GU, United Kingdom
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