[Case Study] 9 Figures / Year With Authority Sites 😮

Matt Digitty, Spencer Haws, the dudes from income school, Mark and myself, We're that cute little "influencer" niche/authority site circle (god I hate that term, influencer) But we're all small fish 🍤. At least compared to the guys that are REALLY killing it with this model. And today, I'm going to take you on my galleon to hunt down one of these whales for you and show you exactly how they make money and how you can do the same. The site I'm going to break down for you is.... *drumroll* 🥁 Fool.com (previously motley fool)  They're a (big) personal finance and investment site and get TONS of traffic from Google according to Ahrefs (11.4m / month)   And I know what you're thinking. "Oh they must be promoting credit cards and doing lead gen for payday loans and that's how they make 9 figure per year. 🤓" Wait you already knew they make 9 figure per year? Well, thanks for spoiling my big reveal smart ass but your analysis is still wrong. While the financial space is extremely lucrative as an affiliate, it would still be hard to pull 9 figures per year simply promoting affiliate offers there. No, Fool adopted a much more refined tactic to monetize its traffic. Let me give you their exact recipe to monetize their SEO and Social content: Step 1 - 🕸 Cast a Wide Net With Your Keywords & Content Fool.com does not get 11 million monthly visits by publishing once a month. They publish new content all the time and seem to be taking a "throw shit at the wall and see what sticks" approach. Case and point ahrefs content explorer found 213,166 live pages and 805 published/republished in the last 30 days. That's 27 articles per day... But there are merits to this approach in a news heavy market like stocks. More content produced means more potential links over time by newsjacking and then once in a while you just clean things up and redirect no longer useful pages to hubs. That's one way of getting DR 89. Step 2 - 🪝Hook people with clickbait headlines Fool's not fooling around (I had to do this one, sorry). They want your traffic, they want all of it, they want it now. So they're coming up with headlines that would make Buzzfeed jealous and your aunt click faster than a babysitter's girlfriend when the car pulls up. Here's some of them for your entertainment: Step 3 - 🎣 Reel in with a mediocre article While they put a lot of work in their headlines, the same can't be said about the body of their article. It's not terrible or factually wrong, but you can tell the person who wrote the piece was probably told to just crank out articles. There are some market graphs mixed with out-of-contextstock images, it's really nothing to write home about and they're lucky Google loves high authority sites. Step 4 - ♻️ Switch people's attention to a shinier bait Now that they've kind of damped your expectations about whatever the article was about with mediocre information written in a boring style, it's time to use the conclusion to switch your attention to something FAR GREATER. The opportunity of a lifetime, the top analysts over at fool.com ran some very complex numbers to find the 10 stocks you should buy RIGHT NOW to make a ton of cash. Hey, I want to make money! So I clicked... Step 5 - 🍣 Bring it in with a juicy low-cost offer To this beautiful squeeze page that asked for my email in exchange for some eye-watering potential returns. It's like they read in my mind! This is exactly what I want: get rich doing nothing! So I put my email... And got offered a MASSIVE 50% off their newsletter that will give me all their recommended stock picks. And if you dare not taking this offer, they know where to find you. Now imagine how many people go through this simple funnel when they get over 11 million monthly visitors from Google and many more from social? And that's not factoring all the upsells they have into more expensive subscriptions, services, etc. How is this useful for you? Look, you're probably not going to build a company as big as these guys have. They're at it for 20+ years and from digging into their stuff, they know what they are doing. But still... This business model is quite easy to replicate in many niches. - Write info content for long-tail keywords - Write a conclusion that transitions into a low-cost offer - Capture emails before people get to the sales page - Market your offer to collected emails + retargeting And nothing stops you from also running ads with something like Adthrive or Mediavine while doing all of this. And this is how you transition from extremely crowded affiliate keywords to just writing for long-tail queries and making bank out of easier to rank terms. So I hope this made you think about a different way to make money with your site. Have a great weekend!  Gael BretonCo-Founder of Authority Hacker P.S: If you like this kind of format and want mo to do more "show me the money" series, let me know by replying to this email. Sent to: {EMAIL} [Unsubscribe]( Authority Hacker, 20-22 Wenlock Road, London, N1 7GU, United Kingdom