What does Google want from SEOs? What is the future of PPC?

Find out online at SMX Advanced June 11-12 for free. As search marketers, we’re constantly striving to stay in lockstep with the latest changes and algorithm updates from Google – while embracing cutting-edge technology to keep us ahead of the competition. At SMX Advanced, online June 11-12, two exclusive keynotes will deliver first-hand advice and actionable insights that will help you achieve these critical objectives. Keep reading for more details… and if you’re ready, grab your free pass now: [events.searchengineland.com/smx-advanced-2024]() Day 1: What does Google want from SEOs and content creators?Last month, Google released one of its largest search algorithm updates – a core and spam update – that brought in elements of the helpful content update, core ranking systems, and more. With these ranking changes, Google has made it clear that they want search marketers to build content that users find helpful. Every SEO under the sun has their own advice on how to create content that Google will rank well AND that users will want to read. But why not get your answers straight from the source? Join Search Engine Land’s own Barry Schwartz for a candid interview with the Google executive who announced these updates in March, Elizabeth Tucker, Director of Product Management. Don’t miss this unique opportunity to uncover actionable insights from Google itself. Pro-tip: Register now to submit a question you’d like Barry to ask Elizabeth during their interview. Day 2: Embracing AI and the future of paid searchFor decades, paid search had been one of the more precise forms of marketing. But the era of AI has thrust us into full-funnel advertising. Match types act more like programmatic suggestions. Ads read like mad libs, picking and choosing which headlines and descriptions present the best message for each searcher. Search assets are now leveraged to create upper and lower-funnel display ads alike. At this point, every search campaign type has some form of prospecting and branding involved. What is a search marketer to do? Join Aaron Levy, former VP of Paid Search at Tinuiti, as he reveals how to put the "marketing" back in “search engine marketing,” and prepares for the future of paid search, whatever it may hold. These keynotes are just the start. See what else is in store for SMX Advanced 2024 – and stay tuned for the full agenda launch May 6: [() If you can’t attend June 11-12, register anyway – the entire program will be immediately available on-demand. I hope to see you there! - Lauren Donovan, your SMX concierge P.S. Have you heard? The 2024 Search Engine Land Awards are open for entry. Learn more and begin your application today: [() [SMX Advanced Title and Gold sponsors]() This email was sent to {EMAIL}. [Unsubscribe](). This email was sent by: [Search Marketing Expo]() - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Contact Us]() [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.