New Leaf, Same Roots

Experience our brand renewal [Aspen Snowmass]( [Our brand renewal.]( Our Brand Renewal Return transformed You may notice that Aspen Snowmass looks and feels a bit different this season. A brand is like a ski trail—it needs care, expertise, and a view toward the horizon. Aspen Snowmass’ brand renewal honors our heritage of innovation, amplifies our 75-year story, and welcomes new perspectives into our mountains. The tip of the iceberg is our logo, which we updated to embrace Herbert Bayer’s original 1946 Aspen Ski Corporation design and our position at the intersection of culture, nature, and recreation. Additional refreshed aspects of our brand include facility upgrades in resort, new employee uniforms, [a new website](, and refreshes to our Little Nell and Limelight hotel properties. We’ll also be celebrating our 75th anniversary and a renewed commitment to our brand promise, guest and employee experience, and positive global impact. [Get excited for another 75 year of Aspen Snowmass]( When people choose to visit Aspen Snowmass, we hope this place and the experiences it offers stay with them long after they return home. From duct tape to diamonds, hiking the Highland Bowl to reveling in the après scene, vintage velvet to classic denim—we are a brand for more than just one kind of guest, and we hope that never changes. See you on the slopes! #returntransformed [Explore More]( COVID-19 Updates The health, safety, and welfare of our employees, guests, and community is our top priority. With this in mind we will continue to monitor the COVID-19 situation including travel restrictions and vaccine mandates locally, nationally, and globally. We are following the CDC recommendations and strongly encourage vaccinations for all guests. Future actions could include a reservations system, mandatory vaccinations, or additional actions that we believe could help protect employees and guests and allow us to operate for the full season. [Learn More]( [ASC Facebook 2]( [ASC Twitter]( [ASC Instagram]( [ASC YouTube]( [ASC App]( [Discover](BL/VCthcVdCSTVTZnlSNS9ZR01XWVE3YXVXV0dxbGlpWXg0ZGwxZWpmUjJMSGpnNzVDaTh2cUNHRjVGVzBRRHNkTU5ZOWxBSjR2bTdybXp1R0QxRGRHYVdabkpBN0Fqdm9RQjRhVjBXcW1wZlE9S0/c1FzU1RBV2NuYVVQdTZObUlDc3diRy9BdDVPKzgxdkMyT3d5ZkZPU0Z0QUxEYUpWZWJsMDNGSVV1amNZZkIwOG42elBLa0Zsbms4PQS2) [Who We Are]( [Experiences]( © All Rights Reserved Aspen Skiing Company — P.O. Box 1248 Aspen, CO, 81612, USA — Toll Free: (800) 525-6200 [View Online]( — — [One Click Optout]( — — [Email Preferences](#LPWEBFORMOPTOUT) —