🎓 Ariyh’s Ecommerce Playbook is here!

74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques. Exclusive 15% off for Ariyh subscribers for 48 hours.                                                                                                                                                                                                                                                                                                                                                                                                                 July 18, 2023 | [Read Online]( Ariyh’s Ecommerce Playbook is here! 74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques. Exclusive 15% off for Ariyh subscribers for 48 hours. [Thomas McKinlay]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Ariyh&body=Ariyh%E2%80%99s%20Ecommerce%20Playbook%20is%20here%21%3A%2074%20Ecommerce%20optimizations%20from%20the%20latest%20science.%201%2C200%2B%20pages%20of%20research%20summarized%20into%20actionable%20techniques.%20Exclusive%2015%25%20off%20for%20Ariyh%20subscribers%20for%2048%20hours.%0A%0Ahttps%3A%2F%2Fariyh.beehiiv.com%2Fp%2Fecommerce-playbook-launch) Right on time to get your Ecommerce store in top shape for Black Friday and Cyber Monday. It’s here: [The Science-based Playbook of Ecommerce Optimization]( In recent years, scientists have discovered hundreds of improvements for Ecommerce businesses. For example: - How to easily make products more attractive (e.g. Sharma & Kumar, 2022) - The optimal moment to retarget cart abandoners (Li et al., 2020) - How to frame promotions so that they convert better (e.g. Zane et al., 2021) But only very few giant businesses have the teams of PhDs, time, and money to analyze and apply these discoveries. So everyone else is left to rely on biased opinions, sketchy “$ecr€t tips to +997% sales”, or has to reinvent the wheel themselves - wasting precious resources. This is absurd. So I teamed up with Stefano Puntoni, Professor of Marketing at Wharton. And we fixed it for you. Presenting: the latest, most useful, scientific discoveries to optimize your Ecommerce store, in a simple, practical Playbook. Only $49, for $2,200 worth of research papers. With an exclusive 15% off for Ariyh subscribers for 48 hours. [Get the Ecommerce Playbook for 15% off]( 📙 What’s in the Ecommerce Playbook - 74 Ecommerce recommendations, based on the latest research from 200+ top scientists. - Practical instructions on what to optimize and why, with examples. No filler, to the point. - 1,200+ pages worth of research papers, summarized into just 48 pages. 🙏 Exclusive for you - Early access deal I want to reward you for being an Ariyh subscriber. If you buy the playbook within the next 48 hours, you will get: - 15% off, the lowest price for the foreseeable future. - Exclusive early access to something big that’s coming (expected Q4). You’ll love it 😉 In 48 hours, the playbook will launch to the broader public, so the discount will expire (on holiday and missed the 48 hour time window? Just answer this email to ask and I’ll give you a personal extension). The special 15% off is applied to all links to the playbook in this email, you don’t need to do anything to apply it. Just [click and buy it](. If for some reason that doesn’t work, you can use the code “SubscriberLaunch” at checkout. 📘 Building on the Pricing & Promotions Playbook Over 550 of you already love [The Science-based Playbook of Pricing & Promotions]( and rated it 5/5 (which is a little embarrassing, because ideally it [should have an imperfect rating]( - but hey I’m not complaining - thank you so much!). I’m extremely happy with it, and you should check it out and put it to use if you haven’t yet. But here’s why I’m convinced the Ecommerce Playbook is even better: 1) This playbook has almost 5x more recommendations. That means many more opportunities for optimizations, experiments, and even larger impact on your results. 2) Stefano Puntoni joined me in creating this playbook. He is Professor of Marketing at Wharton Business School, arguably the best marketing school in the world. It’s where Google and Estée Lauder train their marketers. Now you get many of those learnings too, in Ariyh style. 3) It was a team effort. On top of Stefano, we were supported by two Marketing PhDs and an experienced marketer, to make it top-notch and verify the accuracy of everything that’s in the playbook. Not in Ecommerce? Buying the playbook is a great way to support Ariyh. Consider buying the playbook and gifting it to a friend in Ecommerce. You help them, and Ariyh! [Buy the Ecommerce Playbook]( Looking for a different playbook? Don’t worry, I’ve already started working on a SaaS playbook, and there are plenty more to come! 🚀 I’d love your support on Thursday On Thursday I’ll be launching the Ecommerce Playbook [publicly on Product Hunt](. It’s a huge opportunity to get more people to discover Ariyh and the playbook. I would absolutely love your support on that day (e.g. leave a review, vote for it). As a thank you, and as a reminder, I will send you a preview of the Ecommerce Playbook on Thursday (it will also take the place of this week’s insight). See you on Thursday, and don’t forget that for 48 hours you have an exclusive [15% off the Ecommerce Playbook](. [tw]( [in]( Update your email preferences or unsubscribe [here]( © Ariyh Plaça de la Universitat 6 Barcelona, Barcelona 08007, Spain [[beehiiv logo]Powered by beehiiv](