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Inside the chaotic, highly lucrative world of influencer marketing today

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arcamax-newsletters.com

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ezines@arcamax-newsletters.com

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Tue, May 31, 2022 04:55 AM

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Interesting slide shows about the world Slideshow World by [ArcaMax](?ezine=782&r=mC6JmD9JPSMP3lQ4NeqvWBfD3xxdwjPHE9VxjieP7ItDOjMyNzAwODM2NDpKOjIxMTYwMTU6TDo3ODI6Ujo5NjQxOTE6Vjo3MQ) Sponsor [27 Amazing Discounts Seniors Didn't Know They Could Get]( You deserve the many Senior citizens discounts available... Plenty of companies offer steep discounts and even free products and services only available to those 50 years or older. Sure, there are private companies and federal programs that you know about, but there are plenty that exist that are relatively unknown, until now. That's why we are here. [Enjoy our list and please share this with others you know might be interested.]( [Inside the chaotic, highly lucrative world of influencer marketing today]( Leesa Davis [ Inside the chaotic, highly lucrative world of influencer marketing today ]( [See full slideshow »]( Insider Intelligence forecasts that total influencer marketing spending in the U.S. will exceed $4 billion by the end of 2022. If true, this will represent a continuing upward trend—the total spend in 2021 hit $3.69 billion, itself an increase from 2020’s pandemic-affected $2.76 billion. In recent years, influencer marketing has outperformed traditional marketing methods, such as print, broadcast, and direct mail. Many influencers are seen as being more attuned to their audience’s interests. To their legions of followers, influencers are often seen as capable of relaying brand messaging that’s authentic, not overly commercialized, and in real-time. Influencers are defined as individuals on social media who may or may not be famous, but who have developed a dedicated following and are thus able to inspire and influence others. These online powerhouses are able to affect people’s buying decisions based on their expertise, relationship with their audience, or popularity—and sometimes all of the above. When you look back to the origins of influencer marketing, it may all seem like recent history, but consider Coca-Cola’s use, beginning in the 1930s, of Santa Claus. Putting his jolly visage in their ads and product designs appealed to ordinary folks who saw him as welcoming and familiar. The Coca-Cola Corporation knew that if people liked the person promoting a product, they were more likely to like the product as well. Innumerable companies would also come to follow this marketing maxim as the golden age of advertising exploded in the mid-to-late-20th century. Today, both new and established companies utilize social media to grow their following and increase brand visibility. Each social platform has different uses and may require different marketing strategies depending on the brand’s needs. While Facebook is still the most popular social platform for marketers, Twitter, for example, shares real-time information and ideas, as well as trending news. Companies that are more visually based may opt for Instagram, which is optimized for photo and video sharing. Social media use has especially grown in popularity among e-commerce stores that partner with celebrities as well as entrepreneurs who are just getting started. In 2011, actress and entrepreneur Jessica Alba started The Honest Company, an eco-friendly baby and beauty online store, and in the decade since, the company has managed to build a loyal social media community known to engage with the brand online. As partnering with influencers becomes a key part of many companies’ marketing strategies, Planoly compiled a guide to how this world works for both influencers and businesses. Visit thestacker.com for similar lists and stories. [Tweet It]( - [Facebook It]( Sponsor [Congratulations! We Have An EBAY® $500 Gift Card for You!*]( Yes, [firstName] You've been selected to participate in National Consumers' Entertainment Promotion. It's so easy! Just answer three (3) quick questions and you could get an EBAY® $500 Gift Card This is your chance to snag CA$H on this amazing Network ~ *Details apply so hurry: [Start Now: Click To Answer 3 Quick Questions & Get Yours!]( [ Picture Of The Day Newsletter ] Picture Of The Day Newsletter Enjoy the most beautiful and interesting scenes in the world with a subscription to the Picture of the Day newsletter. High quality photos range from architecture and space exploration to nature shots and famous art works. [Instantly Subscribe Now]( -- From the ArcaMax editors More Slideshow World from ArcaMax.com - [6 essential recruiting tips for small businesses]( - [What declining college enrollment means for the future of higher education]( - [How cellphone use while driving has changed in America since 2004]( [Click To Unsubscribe]( | [Customer Service]( | [Privacy Policy]( | [California / Nevada Privacy Info]( 11830 Canon Blvd. Ste A, Newport News, Va 23606 Copyright © 2022 ArcaMax Publishing [Facebook]( [Twitter](/ArcaMax)

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