🌮 When opportunity knocks

TL;DR: Face the economy with confidence, catch up on the latest from our partners, check out June's hottest tools, and more in our Monthly Roundup ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [AppSumo Monthly Newsletter]( Hey there, Sumo-ling! These days, no matter where you look, there are clickbait-y headlines and gloomy projections about the economy. (“And now to our finance expert, Chicken Little.”) Here’s the thing: while bear markets have undeniable challenges, they also offer uniquely awesome opportunities for entrepreneurs. That's why, in this month's newsletter, we're providing you with helpful resources, advice, and insights to make sure your business doesn't just survive but thrives during this time. And as always, we’ve also got exciting updates from our partners, product highlights, and some delicious food for thought. So, without further ado, let’s dive in! AppSumo news The upside of downturns Like beginning a workout routine or watching The Office for the 10th time, there’s no “right” or “wrong” moment to start a business. (Just ask Burger King and Microsoft, two powerhouses founded during recessions!) Discover our top [12 recommendations for businesses to start in an economic downturn](, along with resources and tools you’ll need to make the most of this time. [Top 12 Businesses to Start in an Economic Downturn]( The proof is in the pudding Here at AppSumo, we don’t just sell knockout tools—we make them, too. That means that we’ve experienced firsthand the trials and tribulations that come along with selling digital products. In this blog post, David Kelly, the General Manager of our homegrown tools team—AppSumo Originals—shares [six actionable tips for growing businesses in times of uncertainty]( with steps you can take right now to recession-proof your biz. [Recession-Proof Business in 2022: How to Build a Successful Business During an Economic Downturn]( Speaks and valleys We're always looking for ways to improve your AppSumo experience, and we can't do it without your input! Got thoughts about what features you'd like to see us roll out? Have feedback to share? [Talk to us](! June's hottest tools [Dukaan](: Build your perfect online store and ecommerce app in record time, so you can get to selling fast. [Launch your shop ASAP.]( [Nifty](: Manage tasks, deadlines, and projects effortlessly from one team-friendly dashboard. [Keep your team on track](. [DMARC Report](: Monitor domain security and boost your sender reputation without any hassle. [Protect your brand](. [ProductDyno](: Create and sell digital products jam-packed with content like video and downloadable files. [Turn your knowledge into income](. Partner news I'm with the brand This month, the team over at [Publer]( refreshed [their branding]( for a more updated and personalized look. They're still the same superhero social scheduler tool you know and love, just with a little more… ka-pow! Quick fix Go the extra mile with your SEO strategy thanks to [Quickblog]('s [newest additions](, including 301 redirects, RSS imports, schema markup, and Quickblog domain-hosted sitemaps. High question marks Thanks to [LiveWebinar](’s latest [chat update](, it’s easier than ever to host effective and efficient Q&As. You can now improve the flow of your webinar by marking questions in the chat window to navigate back to later, and keep everyone on track with custom mini-boards that display upcoming queries. Fave the day Get ready to take your data collection to the hex level. [Hexomatic]( has implemented automation favorites, unified search features, and added over 100 sites to their discover Hexomatic profile automation. Plus, they’ve added [10 new tutorials](! Sort stories In June, [Hexowatch]( rolled out a [host of improvements]( including an upgraded UX, more sorting options, and improved monitors. Now, keeping an eye on site changes is a cinch. Best supporting actors With [DeepWord](’s newest update, you can [overlay AI actors]( in the corner of videos, on top of video backgrounds, so you don’t have to use an external editing tool to add deepfakes to your content. Words to biz by [Meet the team]( Olman Quesada Head of Revenue What advice would you give to business owners who are concerned about the current state of the economy? - Cash flow is king, so cut down on unnecessary expenses and experiments that aren't showing ROI. - That being said, be bold when others are hesitant. In a downturn, marketing budgets are typically cut by large companies, which can drive down advertising costs on platforms like Facebook, Instagram, and TikTok. If an ad channel is working, double down and enjoy the savings. - Watch the creditworthiness of your customers, especially your biggest spenders. Remaining close to existing customers and checking to see how they are doing during the economic downturn not only helps avoid unpleasant surprises, but could also lead to new opportunities. Links we're lovin' When it comes to navigating business decisions in this economy, data is your trusty sidekick. Not only does it help you see and prepare for potential obstacles, but it helps you find ways to overcome them. (“According to this report, 98% of travelers recommend the trail over the snake pit.”) [Learn what the data says about the state of subscription and SaaS companies](, and why you don’t need to hitch a ride on the panic train. Recessions are like thunderstorms: you can’t avoid them, but you can keep them from stopping your day by preparing in advance. (“I’ve got my car umbrella, my desk umbrella, my umbrella’s umbrella…”) Discover 27 steps you can (and should) start taking right now to [protect yourself and your business from stormy markets](. The United States has experienced 14 recessions since WWII, but if you didn’t start investing until post ‘09, you’ve probably got about as much experience with bear markets as you do with fax machines. So, if you’re feeling stressed, take a deep breath and remember: [recessions aren’t as uncommon as clickbait makes them seem](, and you will get through this. Your focus now? Learning from history and getting proactive today. You already know there’s no “right” time to start a business, but how do you determine the right time to launch your business? Well, it depends. In this inspiring and informative article, read what [a host of experts have to say about starting new ventures in uncertain times]( and learn how to figure out whether you should step on the gas or slow down and reassess. And that's a wrap! See y'all next time. ❤️ and 🌮, The AppSumo Team P.S. We have some amazing offers in our store right now! [Click here to check them out](. [Learn about Sumo Day]( To celebrate our incredible community, we’re bringing back Sumo Day! From July 11, 2022, through July 15, 2022, we’ll be making it rain promotions, discounts, and prizes. There's even a giveaway that gives you the chance to win $10K and a Mac Studio. [Enter the giveaway]( [View in your browser]( Want to re-evaluate this relationship? [Manage preferences]( or [unsubscribe](. AppSumo 1305 E 6th St #3 Austin, Texas 78702 ‌