🌮 Spice it up

TL;DR: Take on Black Friday like a pro, and catch up on the latest news from us and our partners ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [AppSumo Newsletter]( Hey there, Sumo-ling! For many companies, today marks the beginning of Q4: that all-important quarter when shopping trends skyrocket and businesses pull out all the stops. (“We've heard back from legal, and it looks like the ‘free puppy with every purchase’ idea is, sadly, a no-go.”) Before you jump headfirst into the final stretch, get the rundown on how you can have an epic Black Friday and take a look at all the September wins from us and our partners. AppSumo news Seize the Friday If you’ve been waiting for a sign to launch your product on AppSumo, THIS IS IT! (Sorry for yelling, we’re just so excited.) We’re giving away our entire $1M Black Friday marketing budget to digital creators who submit their products before November 17.* That's right, you can earn money just for listing your ebook, digital download, or SaaS on our site—all while getting in front of millions during Black Friday. You want in? [Check out the deets, here](. [We're taking our $1,000,000 Black Friday budget and giving it away to you!]( Brand with a plan We're breaking down [how we take on the biggest sales event of the year](—Black Friday. It's no secret that in order to master this colossal event, you’re going to need an expert strategy. Fortunately, you’ve got AppSumo on your team. We're hooking you up with a 100% free, [ultra-detailed ebook]( to help you crush Black Friday 2021 and make it your best-performing campaign to date. [The Best Ways to Run a Successful Black Friday Campaign in 2021]( Shorty and sweet Like real estate, marketing is all about location, location, location. And where’s one of the most prominent places for your brand to be? On your customer’s phone, of course. (Or inside their eyelids—but Apple hasn't invented that... yet.) That’s why this month we launched our newest AppSumo Original product, [ShortySMS](, an intuitive text messaging platform that lets you seamlessly and effectively communicate with customers. [Use text messages to engage and motivate your top customers, clients, and leads]( Partner news One (million) for the books After its fourth and final launch on AppSumo, [Plutio]( surpassed an astounding $1 million in overall sales! Want to know what it’s like to have that kind of success? Plutio founder, Leo, is answering all your questions in an [Indie Hackers AMA](. Status update [Malcolm!](is making sure your team is never stuck in project limbo again with the new ability to [apply custom statuses](, like “done,” “processed,” or “follow-up” to your Workflow. It even comes with an option to add internal notes to keep everyone aligned and feeling fine. Missing link [WP 301 Redirects](' plugin has been upgraded with an exciting SaaS feature—the Link Scanner. It helps not only identify broken links on your site, but also fix the bad links pointing to dangerous sites that damage your reputation and SEO. Zoom sweep [Spoke]( has [integrated with Zoom]( and features new transcript abilities like “speaker names,” making it easier than ever to skim through the conversations and find and share highlights with the click of a button. Version 3.0 Drumroll, please... [Hexowatch](3.0 has just been released with a sleek new UI, upgraded browser technology, expanded browser actions, more anti-bot countermeasures, and more! One-click wonder Access all your web monitoring faster with Hexometer’s new [browser app]( that enables one-click access to [Hexometer]( from desktop and mobile devices. At your service Now you can sell [personalized professional services](through [Gigrove](’s store—making it effortless to provide your client’s the services they want and need. Publish insta-ly [Metricool]( updated their Instagram publishing process so you can choose what type of post you want to make, preview it in the planner, and publish it directly from the Metricool mobile application. Plus, you can analyze the performance of your promoted Instagram posts and stories using their new payment details feature. Meet the team [Meet the team]( Michael, Customer Support Specialist How do you take your coffee? Believe it or not, I’ve never had coffee! Would you rather have a time machine or a teleportation device? Teleportation. Imagine traveling without the jet lag, or picking up take-out in an instant. (DoorDash, who?) Links we're lovin' If we’ve learned anything from the past two years, it’s that success is determined by one’s ability to adapt to changing circumstances. (Oh, and that bread baking is overrated.) But what about ambition, the other trait we’ve always been told leads to success? Well, in this thought-provoking piece, you’ll be challenged to take a step back and consider how [choosing to embrace adaptability over ambition](might be the key to a happier, healthier life. What do the ocean, the sky, and hyperlinks have in common? They’re all blue and we don’t know why. (“I should have paid closer attention in fourth-grade earth science class.”) In this fascinating deep dive, writer Elise Blanchard investigates the surprisingly [intriguing history of hyperlinks]( and reveals how they came to be synonymous with this blue—tiful hue. Nothing is scarier to a business owner than a disappointed or angry customer. (“Code red! We’ve got an all-caps email on our hands, team!”) [As LEGO demonstrates]( though, with tailored, playful customer service, a mistake can actually be the perfect opportunity to not only save you from that one-star review but earn you a lifelong customer. Need a workday break that's more engaging than a mindless game of Candy Crush? Data visualizer Noah Veltman [instructed AI to generate posters](for some famous films and the results are surreal, beautiful, and pretty dang cool. See if you're able to guess these movies, or if AI will trip you up. And that's a wrap! See y'all next time. ❤️ and 🌮, The AppSumo Team P.S. We have some amazing offers in our store right now! [Click here to check them out](. *The first 400 products to get submitted and go live will receive $1,000 each. We will then give each product that goes live $250 until we run out of the $1M budget. All products must be submitted by November 17, 2021, at 11:59 p.m. (CST). Please visit the [Black Friday Fund FAQ page]( for more info. [View in your browser]( Want to re-evaluate this relationship? [Manage preferences]( or [unsubscribe](. AppSumo 1645 E 6th St. Suite 125 Austin, Texas 78702 ‌