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🗞 TikTok did what???

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appfigures.com

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ariel.m@h.appfigures.com

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Fri, Nov 12, 2021 09:55 PM

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NFTs took over the App Store this week, TikTok's revenue grew the most in October, Showtime had a gr

NFTs took over the App Store this week, TikTok's revenue grew the most in October, Showtime had a great weekend, and more. Happy Friday, {NAME} 👋 Everywhere I went this week NFTs were the hottest conversation topics. And in most of those conversations I knew the most about the subject. I can tell you now, I'm far from an expert. So, it's making it into the mainstream. Much like crypto. Are you ready for that? Ariel. [View in browser]( U.S. Revenue Index (YTD) App Store 318.52 +49.8% Google Play 304.64 +23.6% --------------------------------------------------------------- Insights 1. The Most Downloaded App in October Wasn't TikTok — Again! We just published our monthly report of the most downloaded and highest-earning apps for October. Let's have a look at the results: Instagram was the most downloaded app in the world, with TikTok right behind it. Continued demand for Instagram in India pushed it to the top of the list again this month. Spotify managed to squeeze into October's top 10 with 20M downloads. It's been absent from this list for quite some time, but the popularity of podcasts and SPotify's exclusives have been a great source of new interest (aka. downloads). When it comes to money, Tinder reigns supreme. The highest-earning app in the U.S. in October was Tinder, which raked in $85M in net revenue in the U.S., according to our estimates. 95% of that haul came from the App Store, and the "rest" from Google Play. The rest of the top 5 were all video apps, including HBO Max, YouTube, Disney+, and TikTok. [Check out the full report]( --------------------------------------------------------------- 2. TikTok's Revenue Grew Double-Digits — Again! TikTok's in a tough battle for downloads with rival Instagram, and being banned in India isn't helping. At all. But while new downloads aren't growing like wildfire, something else is. Revenue. That's a pretty important one. In October, TikTok's U.S. net revenue grew by a whopping 34%! It rose 27% in September, 23% in August, and 17% in July. Even its growth rate is growing. This is the second-largest growth so far this year but the first in terms of absolute revenue. In June, TikTok's revenue grew by a ridiculous 39%. In absolute terms, that meant $3M of additional net revenue as it grew from $8M to $11M. In October, TikTok added $7M in additional net revenue to its bottom line. That's massive. Why is this important? Because I think November won't be any different. Nor will December or January. You get where I'm going with this, right? Remember when Facebook wasn't as big as it is now? Or when YouTube was still something only the kids use? We're at the same place with TikTok. But we won't be here for too long. TikTok is going to become as foundational within the next year. If you've got an app or game you want to promote you better figure out how to do it on TikTok now before it's too too crowded. --------------------------------------------------------------- 3. The Numbers Behind Braze's IPO Everyone seems to be going public lately, and this week we have another IPO that's coming from our industry: Braze. For those of you who have been in the industry for a while, you may know them as Appboy. Traditional stock analysts look at company performance when trying to decide whether to invest, but when it comes to apps and mobile service providers, that's not enough. So the real question is, should you invest in Braze? It's a trick question because I'm not a financial advisor, so the answer is "if you want to", but... I can offer some data to help you understand Braze a bit better. Let's start with some stats and then continue to my thoughts on this one: --------------------------------------------------------------- 4. Showtime's First Million HBO Max and Disney+ command the highest-earning chart month after month, just like we saw in our latest monthly report. But! This week a different streamer overtook both, if only for a moment, as the highest-earning app in the U.S. That's Showtime, which hit its first million-dollar day on Monday. And that's net revenue. Our estimates show that Showtime's mobile apps have been averaging $45K in daily net revenue over the last few months. They've seen a few peaks, but the biggest one reached $450K back at the end of August. Nowhere near last week's peak. This peak was by far the biggest for Showtime, adding $1M of net revenue in one day. But that's not the only exciting thing about it. This wasn't a single-day peak but rather growth throughout the weekend. Between Friday and Monday, Showtime's apps added $2.8M of net revenue to its bottom line and more than 300,000 new viewers, according to our [App Intelligence](. Curious what happened? Content happened! The [return of Dexter](, a popular show with a cult following, and a big boxing match. There's no better combination of content a streamer can be putting out to get engagement, which is exactly why the app rose so high so fast. At a time where the streaming market is beginning to feel the [effect of saturation](, content is the playmaker. It feels like the race is divided into two groups, HBO Max + Disney and everyone else. But that doesn't mean others can't peak as well. I've said this before and will say it again, cable might be dying, but the way it bundled content will make a comeback. --------------------------------------------------------------- 5. NFTs (Finally) Get to the App Store It seems like everyone around me this week talked NFTs. Family, the guy who cuts my hair, and even an Uber driver! But I wouldn't bring it up if there wasn't more. There is. The Simpson's got into the NFT game this week, as did Marvel characters. The characters were available for purchase for around $60 through a marketplace called VeVe, which partnered with Disney. The new tokens were released on Sunday and sold out by Tuesday. We estimate that in those three days, users spent $4.8M in the VeVe Marketplace across the App Store and Google Play. however, the majority came from iPhone owners. And that's gross revenue. Apple and Google kept roughly $1.4M of the loot, leaving VeVe with $3.4M in three days. The shopping spree continued into Wednesday, which was VeVe's best day of revenue. We estimate that VeVe earned $1.3M of net revenue in a single day Downloads also rose sharply since the new tokens debuted, increasing more than 600% vs. the daily average. What does this mean? It means that like the way crypto made its way into the mainstream, so are NFTs, thanks to how easy they are to consume via app. Disney's seeing that. Playboy did too a few days ago, and many other household names are jumping on this wagon. Whether or not you understand NFTs or think they're silly (or smart), I'm pretty sure that now they're available via a user-friendly app, and with big names behind them, we'll see this happening much more often. --------------------------------------------------------------- In Case You Missed It Keyword Teardown #14 - But What About the Keyword List? The keyword list goes overlooked by many developers, but that can really hurt your ASO. Here's a good example. [Give it a read →]( Get Rewards Chances are you have a friend (or three) who'd enjoy the newsletter as much as you do. Tell them about it and win rewards. You've got 0 referrals so far. Only 5 more referrals to get a Pack of Stickers. Nice! Share your personal link with others: [ --------------------------------------------------------------- That's all I have for you for this week. See you next week, and don't forget to share! © 2021 Appfigures Inc. 133 Chrystie St. New York, NY 10002 Update your email preferences or unsubscribe [here](

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