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Discover how a distribution-first approach helps you find channels with the greatest potential for r
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Discover how a distribution-first approach helps you find channels with the greatest potential for reader engagement and content ROI.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â --------------------------------------------------------------- In an era where every click counts and every channel competes for attention, creating great content and hoping for the best is no longer enough. The content marketing landscape is shifting beneath our feet, and with it, so must our strategies. Our latest article introduces the distribution-first strategy, an approach that helps you find channels with the greatest potential for reader engagement and content ROI. âTy Magnin --------------------------------------------------------------- ð [Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI](â There was a time, not long ago, when distribution was of less concern in content marketing. The default strategy involved starting a blog, focusing on SEO, and watching traffic come in. This approach is slowly becoming outdated. SEO still works, but analyzing all your channels can reveal opportunities with greater potential â and ROI. Developing a distribution-first strategy means asking three questions before committing to a particular channel: ð¯ Where's your ideal customer? ðª Which channels are you good at? ð§âð« Where does each channel fit on the Channel Growth Quadrant? This review of your channels and their placement on the Channel Growth Quadrant gives a clear picture of your most promising channels and the actions to take. â[You can start developing your distribution-first strategy with our latest article.]( It will help you take a step back to evaluate the potential of all your channels, and only then work on a tailored approach for your biggest opportunities. â[Develop your distribution-first strategy](â --------------------------------------------------------------- ð£ From LinkedIn: [Help grow the business, not just the traffic](â In 2024, content must demonstrate ROI, and ROI â organic traffic. An effective way to drive real business results is by bringing your content team closer to the source of leads and conversions: your sales team. Whatâs the role of sales in your content program, and how do you make sure the two teams work well together? â[Share your thoughts in the LinkedIn comments](â --------------------------------------------------------------- Channels first, ROI next.
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