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Discover how by-products from everyday work artifacts can turn into extraordinary content.
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Discover how by-products from everyday work artifacts can turn into extraordinary content.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â --------------------------------------------------------------- Many of us go to painstaking lengths to enrich our content. We interview experts, dig through reports, and read entire books just to find that perfect stat or story to include. But one source is as overlooked as it is accessible. This week, Senior Content Marketing Manager at Animalz, Sara Coggin, shows how she gets a trove of insights, data, and quotes from materials most product teams create as part of their everyday work. âTy Magnin --------------------------------------------------------------- ð [From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source](â Molasses, a by-product of sugar production, can be repurposed into rum or gingerbread. Product teams also create digital by-products you can turn into content. For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Using such by-products allows you to: ð 1. Unlock new formats. By-products let you expand your palette of product-led content types. You can create data reports and behind-the-scenes stories directly inspired by your product development process. ð° 2. Reduce production costs. By-products reduce the time required for research since these materials are readily available internally. ð« 3. Increase originality and authenticity. By-products are unique to your organization. They give a rich, authentic source of content that resonates with your audience and distinguishes your brand from competitors. Once you recognize the value of by-products, youâll see treasures where others see trash. Head over to our blog and discover how companies like Spotify, Amplitude, and Substack turn three types of by-products into exciting product-led content. â[Discover the value of by-products](â --------------------------------------------------------------- Need help exploring your goldmine of by-products? [Let's talk!]()
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