​How to Do a Content Audit (the Strategic Way)​

Hi, friends. This week, we share our strategy for effective content audits (not as scary as it sounds, promise) and outline three characteristics that make a successful audit. Then, we put the Animalz blog in the audit hot seat to find out what works and what doesn’t. —KT --------------------------------------------------------------- 📖 From the Archives ​[How to Do a Content Audit (the Strategic Way)](​ Not sure if your content marketing strategy is actually working these days? You need a content audit. A content audit is just what it sounds like — a handy analysis that helps you drill down which articles are performing well, and which ones could use a little help. We discuss how to strategize your content audit so you can: - Unlock better ROI from the content you already have - Choose the best content lanes to hit your targets - Optimize your site structure for better-performing content If the word “audit” freaks you out (same 😰), we built our [Revive]()​ tool to help you nail down which articles to work on first. [Read more]( --------------------------------------------------------------- 🎙️ Podcast Episode ​[Auditing the Animalz Blog](​ In this episode, we dive into three characteristics of great content audits: - They’re opinionated - They’re strategy-led - They’re educational Then, we roll up our sleeves and audit the Animalz blog to share what works and what doesn’t. ​[Listen now](​, or check out other episodes [here](=).​ ​ ​ --------------------------------------------------------------- 🧠What We’re Thinking About - ​[Disruptive Technologies](: "We live in a noisy world. Unless you distinguish yourself, you’ll never get a chance to show how different you actually are." - ​[How to Get New Ideas](): “Knowledge grows fractally. From a distance, the edges look smooth, but when you get close, you'll notice it's full of gaps.” - ​[Who Wins the AI Value Chain?](): “There are two types of AI threats. The first is fun to think about: A super-potent digital intelligence escapes the intended bounds of its mandate and then wipes out humanity in a robot-overlord, glowing-red-eyed-Arnold-Schwarzenegger doomsday scenario. The second is an AI that goes right up to the edge of Skynet, but falls short of being an artificial general intelligence." --------------------------------------------------------------- Animalz provides high-end content marketing solutions to SaaS companies. Interested in working with us? Just reply to this email. [Unsubscribe]( | 11 5th Ave #10D, New York, New York 10003