Dear Executives: Stop Writing Your Own Thought Leadership

Hi, friends. This week, we share why ghostwriting is your ticket to compelling thought leadership content. Then, we chat about content lanes (like teardowns, cross-cutting, and templates) and how they can be your shortcut to creating regular blog content. —KT --------------------------------------------------------------- ​ 📖 From the Archives ​[Dear Executives, Stop Writing Your Own Thought Leadership]()​ Sharing bold, nuanced ideas is important — and as an exec, you have the expertise to do it. But just because you can, doesn't mean you should. Your expertise likely includes complex problem-solving, a knack for navigating tricky industries, and the ability to forge meaningful work relationships. But your expertise probably doesn’t involve using Hegelian dialectic to persuade readers, coming up with compelling angles, or capturing your readers’ attention with clever hooks. Either way, you don’t have to white-knuckle your way to engaging, readable articles. Your time is better spent growing a business, not writing about growing a business — but you still need thought leadership to connect with your audience. The solution? Ghostwriters. [Read more]() --------------------------------------------------------------- 🎙️ Podcast Episode ​[How to Use Content Creation Lanes to Flesh Out Your Strategy]()​ Content lanes are tracks you can use to create regular blog content. If you haven’t used them yet, get on it — otherwise, you’re missing out on an easy path to creating helpful content for your users. In this episode, we dive into a few examples of content lanes, like teardowns, cross-cutting posts, and template libraries. Then, we detail what each lane includes, how to use them to help your readers, and when to work them into your content strategy. ​[Listen now]()​, or check out other episodes [here](=). --------------------------------------------------------------- 🧠What We’re Thinking About - ​[Spiky point of view: Let’s get a little controversial](=): "We live in a noisy world. Unless you distinguish yourself, you’ll never get a chance to show how different you actually are."​ ​ - ​[The Mindshifting Relationship Between Iteration + Innovatio]()n: “While nothing in life is certain, there is a sense of assuredness or safety that comes in working toward the familiar, building upon it, enhancing and optimizing it, improving it. But that’s iteration. And the value cycle of iteration is finite.” --------------------------------------------------------------- Animalz provides high-end content marketing solutions to SaaS companies. Interested in working with us? Just reply to this email. [Unsubscribe]( | 11 5th Ave #10D, New York, New York 10003