Newsletter Subject
How to win traffic
From
animalz.co
Email Address
newsletter@animalz.co
Sent On
Tue, May 23, 2023 11:55 AM
Email Preheader Text
by updating old content ?
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by updating old content  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Hi, friends. This week, weâre thinking about working smarter, not harder. To kick things off, we share how you can drive fresh traffic using existing blog posts. Then, we chat about distribution and why itâs the secret sauce for high-performing content. âKT --------------------------------------------------------------- â ð From the Archives â[How to Win Traffic by Updating Old Content]()â After countless hours researching, writing, editing, and caffeinating, your team is finally ready to publish the latest blog post. Sweet, sweet victory. And initially, performance is good. Your post is ranking, conversions are up, and traffic is rolling in. But eventually, that traffic takes a nosedive and doesn't recover. You now have a decaying blog post on your hands. Fortunately, this is an opportunity in disguise. By refreshing these posts, you can turn your existing content into a high-performing post once again â and this time, you'll need much less time/money to do it. We discuss how to find decaying content, then dig into how to choose and execute a refresh strategy. [Read more]()
--------------------------------------------------------------- ðï¸ Podcast Episode â[The Secret to Content Promotion | Animalz Content Marketing Podcast]()â If distribution is an afterthought in your content marketing strategy, don't expect great ROI. These days, it isn't enough to publish a great article, then haphazardly promote it via LinkedIn, Twitter, and Hacker News. With so much noise from competing content (and more discerning audiences), we recommend a simplified approach: one post, one channel. We unpack the idea of distribution-first content marketing by sharing three examples of high-performing content across different channels. Then, we dig into why these examples work and how they match each channel's specific audience and rules. â[Listen now]()â, or check out other episodes [here](=). --------------------------------------------------------------- ð§ What Weâre Thinking About - â[Evolve23 is coming up](=): [Welcome](=) is hosting a virtual conference packed with tips on marketing strategy, positioning, and content. Join us! PS: There are prizes (ð¥³). [Save your spot here](=).â
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- â[Google I/O and the Coming AI Battles](: âGoogle views AI as a sustaining innovation... That means there are battles to come within that context: the aggressiveness + competitiveness weâve seen from tech is a refreshing change from the stasis of the previous decade.ââ
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- â[Asking Questions Like Youâre Three Years Old](: âWe, as adults, are nowhere near as good at âwhy?â questions as our former three-year-old selves.â --------------------------------------------------------------- Animalz provides high-end content marketing solutions to SaaS companies.
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