Newsletter Subject
The nemesis effect
From
animalz.co
Email Address
newsletter@animalz.co
Sent On
Tue, Apr 25, 2023 11:55 AM
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Leverage your competitors to win customers
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Leverage your competitors to win customers  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Hi, friends. This week: Heroes, villains, and strategies, oh my! We explain why having an adversary is helpful in marketing, and what elements you need to create a high-performing content strategy. âKT --------------------------------------------------------------- ð From the Archives â[You Need a Nemesis]()â It's not enough to cast your company as the heroâsometimes, you need a villain. Paul Graham referred to this tactic as âbeef marketingâ: find the adversary you have a strategic, beneficial beef with, and cast them as the villain in your story. A hero vs. villain dynamic offers plenty in return. You'll build empathy with your target users, woo new customers, and shake up your industry. But it could be argued that the best part of picking a strategic fight is that it's interesting. Your brand becomes memorable â the first one that comes to mind when someone needs X problem solved. We offer three different ways you can cast a villain in your own story, presented in order of ascending spiciness ð¶ï¸ - You vs. legacy solutions
- You vs. the big player
- You vs. direct competitors [Read more]()
--------------------------------------------------------------- ðï¸ Podcast Episode â[The Inputs You Need to Create a Content Strategy | Animalz Content Marketing Podcast](=)â Great content needs great context. For your strategy to be effective, you need to deeply understand: - Your customer (not just buyer personas)
- Your product
- Your business model
- Your industry
- Your competition
- Your literature In this episode, we break down how these elements work together to help you create a content strategy that performs. â[Listen now](=)â, or check out other episodes [here](=).â --------------------------------------------------------------- ð§ What Weâre Thinking About - â[Thoughts at the Boundary Between Machine and Mind](): âWhat properties should good human-AI interfaces have?ââ
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- â[Efficiency vs. Resiliency](=): âAn important skill in system design is figuring out where the resiliency that decentralization provides is worth it, and where the efficiency of centralization is more useful.ââ
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- â[Is AI Sentient, and is it Even Useful to Ask?](=): âCan an AI be sentient? Are there already sentient AIs, and if not now, then when? How could we tell?â --------------------------------------------------------------- Animalz provides high-end content marketing solutions to SaaS companies.
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