Newsletter Subject
From traffic to transactions
From
animalz.co
Email Address
newsletter@animalz.co
Sent On
Wed, Apr 12, 2023 11:50 AM
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how to create content that converts ?
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how to create content that converts  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Hi friends, KT here. I'm excited to announce I'll be joining forces with Ryan to bring you the latest insights and research each week. Today's topic: an argument for less SEO content, and a practical alternative to drive sales. âKT --------------------------------------------------------------- ð From the Archives â[Forget About Traffic: Start Using Content to Drive Leads and Sales]()â When your primary goal is to boost sales, SEO content will only get you so far. That's not to say SEO-driven content doesn't have its place â we often recommend it to grow traffic and increase organic presence. But relying too heavily on SEO can spell doom for creative problem-solving. TOFU content limits you to well-worn topics your customers are already searching for, leaving little room for fresh ideas. Ultimately, the siren song of high-traffic keywords can distract you from your goal of growing the business (not just the traffic). We propose a new approach: aligning your sales and marketing team to create BOFU content that converts. [Read more]()
--------------------------------------------------------------- ðï¸ Podcast Episode â[A Bottom-of-Funnel Content Tactic | Animalz Content Marketing Podcastâ]()â SaaS businesses need traffic volume to grow â but without a corresponding uptick in new trials, sign-ups, and customer conversions, what's the point? In this short-and-sweet episode, we cover: - Why SEO-driven content will only get you so far
- Where to find content ideas that drive conversions
- Why BOFU helps you get more business out of the content you're creating â[âListen now](), or check out other episodes [here](=).â --------------------------------------------------------------- ð§ What Weâre Thinking About - â[Can AI commit libel? Weâre about to find out](): âThe tech worldâs hottest new toy may find itself in legal hot water as AIâs tendency to invent news articles and events comes up against defamation laws.ââ
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- â[The 4 Questions Startups Should Ask Themselves about Building with Generative AI](=): âAI is a massive platform change that Goldman Sachs projects will increase GDP 300x more than the PC.ââ
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- â[How to instantly show your value, according to Wes Kao](: Wes Kao, Co-founder of altMBA and Maven, shares her favorite ways to convey a productâs value prop â fast. --------------------------------------------------------------- Animalz provides high-end content marketing solutions to SaaS companies.
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