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Find out how content is merging with PR and why traditional CM roles are evolving. Fresh insights fr
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Find out how content is merging with PR and why traditional CM roles are evolving. Fresh insights from two industry leaders.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â --------------------------------------------------------------- This week, you'll hear from Jess Cook of Island and Megan Morreale, formerly at Reddit and Taboola. They offer different yet complementary views on how our field is evolving â from integrating PR and content to rethinking traditional content marketing roles entirely. I hope these conversations get you fired up to try out new approaches in your own work! âTy Magnin --------------------------------------------------------------- ð¬ [How Jess Cook Turns Content and PR into a Power Couple at Island]()â â Jess Cook is finding new ways to reach audiences by blending content and PR strategies. She uses both disciplines to tell stories across owned, earned, and paid media. In our interview, she goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more. âThe synergy between PR and content is absolutely underutilized, and there's a really nice opportunity that people can capitalize on if they realize how closely these two can be interlinked.â Key insights from the interview: - PR is evolving from purely earned media to a mix of paid and earned opportunities.
- Feature your customers in your PR efforts for powerful social proof.
- Success in PR and content requires a unified story told across all your channels (and Jess explains how to achieve this).
- Go beyond traditional reporting metrics â include factors like social follower makeup and Jessâ home-made "repurposing multiplier." â[Read the full interview with Jess]()â --------------------------------------------------------------- ð¬ [Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What's Next)]()â â Megan Morreale offers a provocative take on the future of content marketers. While her headline claim might seem alarming, her insights offer an inspirational and practical roadmap for evolving your career. "Content marketing is dying. Not the skills â they're always going to be relevant â but content marketing as a standalone department within an org is going to go away.â Key insights from the interview: - Specialized positions are replacing traditional "catch-all" content marketing roles.
- Content skills remain in high demand, but many larger companies integrate them into other marketing functions.
- You should focus on either the creative or strategic aspect of your work to advance your career.
- The evolution of content marketing roles presents new opportunities if youâre willing to adapt and learn. â[Read the full interview with Megan]()â [Unsubscribe]( | 11 5th Ave #10D, New York, New York 10003
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