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Discover how Jimmy Daly's perspective on the library vs publication approach has evolved. ?
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Discover how Jimmy Daly's perspective on the library vs publication approach has evolved.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â --------------------------------------------------------------- Back in 2018, Jimmy Daly, then VP of Growth at Animalz, ignited a conversation with his article "Your Blog Is Not a Publication." He argued that a library of evergreen content is a better approach for most teams than a publication-style blog. Six years later, a lot has changed in the world of content. SEO has gotten more competitive, audience building is essential, and the lines between the library and publication models have blurred. We reached out to Jimmy, now CEO and co-founder of Superpath, to get his current take on the debate. The result is an updated version of his original post, with fresh insights on finding the right content model for your business. âTy Magnin --------------------------------------------------------------- ð [Your Blog Is Not a Publication (But It's Not Just a Library Either) - 2024 update]()â In [a recent LinkedIn post](, Jimmy reflected on how his thinking on the library vs. publication model has evolved since 2018. When we reached out to him for his updated perspective, he emphasized the continued importance of organic search while highlighting the value of building an audience. "I fully expect organic search to be a viable (and necessary) part of any content strategy," he wrote, "but pairing it with brand building via a publication approach seems like a great idea." Some key takeaways from the updated post: ð Building a library of evergreen, search-optimized content is still the bedrock of many effective content strategies. But it's no longer enough on its own. ð¬ Growing a direct audience through email, social, and community is now table stakes. It insulates you against shifting search algorithms. âï¸ The ideal mix for most businesses looks something like 80% library content and 20% timely, opinion-driven pieces. This allows you to build authority while keeping your audience engaged. The library vs. publication debate may have evolved, but one thing hasn't changed: cookie-cutter strategies no longer cut it. The winning content programs of 2024 and beyond will invest in understanding their audience and designing a tailored approach to best serve them. â[Read the updated post to see how the library vs. publication approach has evolved]()â This post was updated in 2024 by the Animalz team, based on Jimmy's recent LinkedIn post re-examining the library vs. publication concept and a Q&A we did with him. All brilliance is his; any errors or oversights are our own. --------------------------------------------------------------- Need help developing a modern content strategy that balances search and audience building? [Let's talk!]()
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