Wednesday's deal has an A-list backer - and that changes everything [The Startup Investor]
Monday, August 16, 2021 Wednesday's startup has a primetime TV star on its team.
Here's why that changes everything.
Dear Startup Investor, Celebrities and startups are made for each other. Both are innovators by definition - driving trends, moving markets, and striving to gain popularity for their brands. Celebrity endorsements can be powerful tools for small companies that are struggling to put themselves on the map. And when that symbiosis plays well to consumers, everybody wins - especially the startup's investors. Take the dating and social media app Bumble, for example. As a newly minted unicorn, Bumble made headlines in 2018 when Indian actress Priyanka Chopra signed on as a key investor and advisor. The timing was no coincidence; Bumble was preparing to expand into India later that year. Chopra hailed Bumble as a "digital neighborhood where [women] can feel safe and confident." The actress contributed to marketing campaigns and events, and played a key role in building the product ahead of the launch. And when Bumble finally debuted its app in India - the second most populous country in the world - it found that Indian women used the app 60% more than women in any other country. Today, Bumble boasts a market cap of $9.42 billion - an 842% jump since Chopra joined. And the real magic happens when a celebrity endorser brings their own network into the fold as well. Kate Hudson's athletic fashion startup Fabletics has a whole army of A-listers in its corner, including Demi Lovato, Maddie Ziegler, and Liza Koshy - many of whom star in ads for the brand. With over two million paid "VIP" subscribers, Fabletics is reportedly eyeing a $5 billion valuation for its upcoming IPO. When a company has a great product, adding a famous backer to the mix is like adding jet fuel to the fire. Arguably the hardest part of growing a business is getting people to look at it in the first place - and a celebrity who comes in with a built-in fanbase changes everything. That's a big reason why Daymond is so excited to meet with his next startup this Wednesday. The company has a long list of A-listers backing it - including one person you've probably seen on television hundreds of times. And this isn't just a simple thumbs-up for the company. This person is a board member - a founding partner - and believes that this startup is primed to be America's next unicorn. It wasn't easy to reserve extra seats to this one - with so many famous people already involved, it's been a feeding frenzy. There is still a virtual seat available for you... for now. We can't promise it'll be open much longer - so make sure you [RSVP by clicking here](. You'll automatically start receiving key materials to prepare you for the meeting later this week (see our privacy policy [here](. It's just two days away, so confirm your VIP status now before it's too late. We'll see you on Wednesday. Until next time, The Research Team
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Daymond John here, The People's Shark and panelist on ABC's Shark Tank. I never went to college. But for me - and many others - college wasn't a necessary part of my success equation. What mattered more were the experiences I had along the way. And through those experiences, I learned that there's only one path to success. [Full Story](
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