Augmented reality is going to take the world by storm, and investors have the unique opportunity to secure a massive profit.
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This is the next big thing in consumer tech
[Jason Stutman Photo] By [Jason Stutman](
Written Jan. 20, 2018
Last week I had the privilege of attending a private reception at the Consumer Electronic Show (CES 2018) in Las Vegas, Nevada, to test out the industryâs latest augmented reality tech â a wide array of digital eyewear and smartglasses from various companies looking to make the next breakout consumer device.
CES has always been a good lens to view upcoming technology trends, and this year augmented reality was undoubtedly a leading attraction at the conference.
This reception I attended was packed from wall to wall in a large, private suite on the 50th floor of the Palazzo hotel. From investors to analysts to industry executives, everyoneâs eyes were (both literally and figuratively) focused on the emerging field of augmented reality.
Now, Iâll be frank in telling you that from what Iâve witnessed, AR isnât quite ready for full-scale commercial adoption just yet, but itâs become entirely obvious that is the direction this industry is heading. For now, weâre stuck mainly with enterprise and industrial applications. Within a year or two, though, AR is going to take the world by storm.
Iâm quite sure of this not only because Iâve tested these devices in person and have witnessed the industryâs progression every year for the last four years, but also because I rub shoulders with the very people who make this technology tick.
The level of optimism behind closed doors this year was unmatched by any previous years. The most cautious leaders in the field are framing 2019 as the year AR starts to go hyperbolic, and itâs these folks who are in the clear minority. Many experts â particularly those in industrial AR â are already proclaiming 2018 to be a breakout year.
In any event, thereâs a prevailing sense among professionals in the AR industry that theyâre about to strike gold. Itâs an ambitious lot who clearly see parallels to the rise of the smartphone in the mid-2000s. Every CEO wants to be the next Steve Jobs, and every company wants to be the next Apple.
It sounds like a cliché, but I really wouldnât be surprised to see any of these leaders pull it off.
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Take Paul Travers as one example.
Travers is the CEO at Vuzix Corporation (NASDAQ: VUZI). Heâs been in the industry for longer than just about anyone â over two decades â and heâs finally getting the notoriety heâs worked so hard for.
Vuzix has already received a small level of attention from niche investors because itâs the only augmented reality OEM you can actually trade on the public market. The company is small â with a market cap of about $200 million â but it managed to make even some of the biggest tech players look like amateurs last week.
The companyâs flagship smartglasses, the Vuzix Blade AR, were widely recognized as one of the most innovative AR devices at CES this year. A number of leading publications put the Blade AR ahead of Googleâs attempt at Glass.
The Verge snubbed Google in this headline: âVuzix Blade AR glasses are the next-gen Google Glass.â
Gizmodo went event further with this one: âThe Vuzix Blade Is What Google Glass Always Wanted to Be.â
It might be hard to believe that a tiny microcap company could make a better AR device than Google, a $785 billion tech behemoth, but the results are in.
CNET named Vuzix Blade the "Best of CES 2018: Day 1."
FOX News named Vuzix Blade the "Best Wearable."
Tom's Guide gave Vuzix Blade its award for "Best Augmented Reality at CES 2018."
And TechRadar awarded Vuzix Blade "Best AR on Show at CES 2018."
I bring this all up not to play cheerleader Vuzix in particular but rather to point out that there are smaller companies fully capable in this space. A lot of people are prematurely looking to Microsoft, Apple, and Google as the de facto winners in AR, but the truth is we just donât know yet which OEMs will come out on top.
This means a lot of investors will be taking gambles on tiny companies like Vuzix in hopes that they can continue to outclass their larger competition. If they can pull it off, thatâs going to lead to a huge return for speculators â somewhat like buying Apple pre-iPhone or in the early 1990s.
Figuring out whoâs going to have that blockbuster device, though, isnât quite so easy. Vuzix may hold the lead right now, but keep in mind that so did cell phone makers like Nokia, BlackBerry, and Motorola leading up to the release of the iPhone.
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Is there value in Vuzix? Absolutely there is. The company has over 100 patents and patents pending in the video eyewear field, which positions it as a potential takeover target or royalty powerhouse.
But is Vuzix guaranteed to win the AR race? Is it a safe all-around bet on smartglasses and digital eyewear? I wouldn't say so at this point.
In fact, I would say thereâs really only one safe bet when it comes to investing in AR this early, and thatâs the suppliers who make the nuts and bolts of this emerging technology.
You see, that private reception I mentioned earlier was actually hosted by a single supplier, a company that virtually every AR device maker on the planet is looking to right now. During a panel discussion at the reception, in fact, one CEO rightly remarked that none of these companies would even exist if it werenât for this supplier.
Itâs not just little-known companies like Vuzix interested in these AR suppliers, either. As Bloomberg News reported late last week:
During CES, representatives from major players like Apple, Facebook, and Google met with suppliers that make the nuts and bolts required to power AR glasses, according to people familiar with the meetings.
No doubt the company hosting this reception was at the top of the list of suppliers to meet with. In fact, weâve already confirmed that its technology is being used in AR prototypes by at least two of the companies mentioned in the Bloomberg quote above.
As for what this supplier does, it provides high-quality displays for virtual and augmented reality headsets. Everything consumers see when theyâre using a pair of smartglasses will be because of companies like this one.
Perhaps most exciting for investors is the fact that this company trades for less than $5 a share, at least for the time being. 2018 is going to be the year to build a position in this firm, with 2019 being a breakout year. For the full details, [I would urge any interested investors to check out this presentation here.](
Until next time,
  [JS Sig]
Jason Stutman
[follow basic](Â [@JasonStutman on Twitter](
Jason Stutman is Wealth Daily's senior technology analyst and editor of investment advisory newsletters Technology and Opportunity and The Cutting Edge. His strategy for building winning portfolios is simple: Buy the disruptor, sell the disrupted.
Covering the broad sector of technology and occasionally dabbling in the political sphere, Jason has written hundreds of articles spanning topics from consumer electronics and development stage biotechnology to political forecasting and social commentary.
Outside the office Jason is a lover of science fiction and the outdoors, and an amateur squash player at best. He writes through the lens of a futurist, free market advocate, and fiscal conservative. Jason currently hails from Baltimore, Maryland, with roots in the great state of New York.
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