Switching from a personal brand to a company brand 🔀

with entrepreneurial legend, Clint Salter [OMME - Newsletter Header - #589](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1G3q90pV1-WJV7CgDC2W6CQ9JX8pTcpnN5XvrxqJNRCgW1KsTTg26n-MGW1Rt4k436fzfZN43VyvvvFqzkW3wRrZM1qzwgRW43TNSf92J4txW6sZrqX7WgJsVW5r0LdL95Vpx7W57V0N254HZx9W3PV0-z2Lx9zfW57yVKZ8R0pxwW5xWNfG6SQNt6W3lKqTN6mhVcnW2Dkmyr3GrcryW9bFqK28qKzyKVc7dV198hpY5W8VsP3z3XN3CXW2yxZQl5DcFV7Vvj4Zn7zSjRsW912lPF6z4nRxW1-Sp3f64mQWGW2mHPMD2xJgmcW1L7zm76YjB3MW5SFGDQ604n0LW38dTfL84_6d_3k611) [Pssst… this week Jasmine Star and I recorded an impromptu bonus episode about how we’re using (+ what we’re making of) Meta’s new platform Threads. [Click here for the hot takes!](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1G3q90pV1-WJV7CgNbpW8MK_tD5bfljhW4yDc997Xjr0FW72ml377B1VSYW1bMQf98DX_-hW3S2N973RzJH0N47l-FBXTCvMW9ct83t47ThkkW78HDnD549-DwW1jsMKG17m7-zVWglV86G00yvW3MzCnz2ZyvWtW2HjwlK5hDQDKW4yd1kN17DsGBW1rd2FW8zBrrfW14PGqG7v118KW1Hz1_w1SVktpW8yckfS1StdyKW4gDXrG6y1nxFW1Y-hFP1MW1X7N4j1HZnSV3xTW7xZ8jp7909KmW9kXk-61y0cxcMDkmTmXmqLmW5kskZY7f0L6DW8mRBN42CWf2wN6gXy7T41t253qlZ1)] Personal brand or company brand… What to do, what to do? Deciding between a personal brand or a company brand (personal brand like Oprah and company brand like Coca-Cola) is one of the first BIG decisions an online entrepreneur makes. BUT… What if you got your start as a personal brand and decide you want to switch to a company brand? It happens more often than you’d think. Maybe you’ve built a following on your personal Instagram account. Or a reputation as a consultant, copywriter, piano teacher, or acupuncturist… and new clients only want YOU. How do you expand from a one-person-show to a just-as-trusted brand with a team behind you? On [today’s episode](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1G3q90pV1-WJV7CgM8QW6mcphn7RCsmTW76Zmng1ySnjSW7zngs52whVYMW56jy-F1kwCVNN58fXH-d6wPLW3mmj5T87ZYt3W1m5DRY4RgFTwW3FLT-85zj-WCW10J3L76KD4l0W5-rRZS5-mj7FN7dQdnq6tBvsVMjmKN5hf-ZDW7HQrPD8DHn5WW5V4kkr9fPS9bW8hhJpZ1ZvgXdW2lM3PZ1MYk2dW35_wjg4ZnD-SW3VJ4mQ7nNTFWW3R_B9y4LcyhTW5Z7WsV2jKg_hW9lSQg68HVKR7W52W-DQ7z0q_3W7MzWGK23P09dW1kYrBJ6FgsyfVdC8kb1xQ6rwW3wCgSN169_yw3djc1), I’m joined by someone with firsthand experience in changing from a personal brand to a company brand, then adding other coaches and experts into his business. My guest, Clint Salter, is an award-winning entrepreneur and best-selling author who has revolutionized the dance industry. Over 21 years, Clint has created and sold 5 companies, from the dance studio he started at 16 in a local community hall… To the largest coaching membership for dance studio owners globally. In this episode, Clint and I discuss: ⇒ The reasons behind a switch from personal brand to company brand ⇒ The evolution and technical process of a switch like this ⇒ Switching to a company brand even as an established personal brand ⇒ When and how to add team members and share the load Clint is a ray of sunshine and an absolute wealth of knowledge on this subject. I’m so glad that he’s here to talk about his experience, so if this is something you’ve been curious about, click your favorite podcast player below to listen to my conversation with Clint! [Apple Music](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD0t5nKvpV3Zsc37CgP-7W7h5Z_F7DFx1SW8Q8fCH1lRNJ6VFrgLV1FJ4KZVtvqvv9l6LNmW53wkcp4Cn-61W4P2lHY47ZJV-W80Kzhc3VX2YvW8czN9310rDPYW3LNhJK1YTDfBW15cmDP60LLlYW2yP-KZ9cz4CtW7Z7qYZ7Y3gpTW9hmhl78Wkw_cN2pc4Nktq1hpVVwvsX4JQLK_Mpd2n86HBLDW7FPMVn2k6r0xW1sVCgl23_3yVN5fjSXp5pWMQW4vg1x78nq355W5s0bwC8zZdMcW73BgMl976LVVW8w5tNT8W4vlmW5sr82S9dXtYCW7kgrvS1K_r1mW1Cpqzg3zY9l5Vw3NWl85y0YhW60l5qN3JP5RNW3RV7F75H-N7BW4g64745Pt9-9W7ftk511_qKg6W8ybMvX8V_YpYW2Yz2qd38G4WVW6S2S_D6ZzDF_39ln1) [Spotify](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1Z3q90JV1-WJV7CgX5yW9hmdhC9lYwdBW5-hGMj4Mmy1TW3Xsqff6Q-FRWW72lkg88bgPhyW1fDhZ88vY9KcVf15nv1mcNW-W32czC55-0FmhW63dT4n4Y-S9PW3JR3RB303M6-W5nB46S8SN5wVW1m_Xmk7F_DMlW7HvvMh8v7K-JN5CG6fGLHktdW82nkzn6cVcn9W3yQwtl4l4t-WVzvbM95T7rfMW4DrT6R8bJ4LgW39MdYP22c3QqVPfg_820n5vGN5HsTr9qdk04Tflzg7xZLqfN7fgsghkzn64W4VCRYB9cyxtTW6ck7Kc6-Hv4PVvdCC76drH75W8LWgv3921lj_W1GNK375F8WYpVs5QRR3hvh7r3jmn1) [Show Notes](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1G3q90pV1-WJV7CgZVDVLB8zJ3SWCzXW5VWLTN7KCFnNW9dKKwF8znshkW5914_Y1vr7s1V7Wbtp13Gf8CW3P9Qcg3GSNqyW64WmYr9dvrnqW34jjvn4qTSJlW4s3BpZ1xf4p3F5vsxV-wcvGVmcpmW6m04CsW7d37dc3tWsQSN5kjX_mz4Tq_W5lfxPX3X9HQYW7CW7qN6VnBtlW7cJtTw3WF9z1W5Lt_YV2-BXjyW68f4Qk7HtndLMF59GtvnPJtW2PXyDw3zptkXW63rVl91sVJ_HN2gD6-FGsvD_W2VFqpK7MCS70W3HtHnN2ckw2HN4p1SGLf0zbsVlw06S6M66lX3q1k1) [Listen on Apple](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD0t5nKvpV3Zsc37CgJB6W8LTVDB49DJXfW2Y9Wk35XY3dmN2dJ-LSMR-6yW4HxdvK44Gd1-VVxQc61TGw91W8tWLHK8cWYZjW6Xtq_j91TCXGW67KqX-5RqyPmVmB9bJ5XRQZ8N2H97Wv8cn9xN3mfJN76hWLQN88sNyBQnBM_W67gyYm3FKbz2W6cJnxr85KQJnW4Yl-Rt8sRMq2W12PwPh73ZvKbW5byd3R6mShSzW6PP1Fg78wrdLW3_V8__733PyvW4sRRwz8V1QrXW3DbknD3f_yFQW93H2Ym7vY4TlW206rKh768pPPW1GLs742qcpxLW94XQS07hPTf6W1V2Xk16dlJn8W34ljTV45YWZgV5JT9w2vxP6SW27SLwG7-K5xqW11Y2-b5Y1JLxW6mdDfc50N1S-W6kQ5xL4KXDkLVrq9-d474_0hW6n1H4n77KlDQ3lfP1) [Listen on Spotify](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1Z3q90JV1-WJV7CgV-sW7XtQmV8tCDqCW5qBNwz4Pw5lTVmNmfC1MyQR8W54Lt7p3R2zQdVn8Pj75SQ7GjW3kDSp23mNk6zW17n-nQ86k4RkN7RL7kH5csQgW6bkXXl4bq9wXW7ZzzFN32mjCPN8RXMLLMBZ_xW45tvT36JV-G6W1JhN2m6MjJq8W976gbj57xv8mW35k52d33z_MSW7Qvn_Z6HX4P9W4gyWKG5G5qCtVDMXsG5_-Lm9W8N7YvH6Cz3XnW73w3bV2VKHW0VC0wqf3_t4pvW7vtFTr5_st5NF3WYqXPZ_njW319ZCT5pdJcyW31lkCM6S_3BSN5x1tcfNSjJxN61hpwCRWw0JW39tDBc2C54nP3pN-1) [Listen with Show Notes](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1G3q90pV1-WJV7CgWKQW1F83S54pc0kMW4s5yGz31mdtgW1jJy7g2hzbnlW5sJhkM4v-xRFW7fq0G36_BgWSW6bcXHK7cQ7VgW7hcYRP64rWC6VCvSXF8f-46WW5Q15Q_6BZZ6xW6fnVdj6DQJ1FW784WGN5zg3DbW8FP1T56pkHq9N8fjNHyr0P0xW7Nj0lj1Ndhb-W1Ql-R52Hs8JfW5kjCV06FDDLXF16zWt9GSDWW4K_b_w8G4XscW7q3yGQ1D6f0JW577RLk11nQfQN8qp1wN31MW1W7_xSWr6nZSLrW8z120J6LxQ1ZW7j8dm43gGjlWW6byf5L32MThyW4rzWgW6XhZgd3nQG1) Hungry for More? Enjoy these Entrepreneurial Bites! (AKA – some fun insights into what I’m loving as I build my business that I think you might, too!) 🐢 I’m intentionally slowing down in my business. [Click to hear the WHY and the HOW 👉](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1G3q90pV1-WJV7CgWmfW4QtmPH8rq3_0W7dl5g63LP0W2W1CCqGF2B1zlCW3yWzZs4NF0NrW847ZM58sM4RxW8xp1Bz5h7BBtW3t4C009fJYDtW6xqmgK5XsbxhW5w54l221Y4W7W5KNNYv93NVG_N58sXGp3GsnzW3-PPHy3Yz9C_W6D9m0-98G8nvW6dD5g34HrwtpW998m3s8YZN1GW7-X1zL6rwfqWW2RnTq83XlD-YW8lrVvj65wJmSW6Q-DJp2ZVcymN2phN7HCVx4XW6kTSvt5Ys4LHW8yK32641_yjCW2KnyMy4TQSxLW8zbcRn7hlp5_W5bxpvX7XmZSxW84hW6z2wd-rc3my21) ☕ Lately, I've been starting my mornings with bone broth instead of coffee. [This one is my current fav! >>](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD0N5nKvJV3Zsc37CgVfnW5TCjnq41Td0VW7wGjl_3n-Ps-W1dlKTZ1Gfv4jW3kfFBW7H_xczW1NsMsb5dLGxQW8fn4Pc6xx2LnW50PCJB28PPSmW37j7_T7tlz_gN20JJcvY1sHQW6ZSGM06jSNywW4GQ9rV7FjjtBW22Sq1Y5qd-8YN8N469y482jGW2kCyM16rCSwgW968lgg2m37K_W6v0nF17kxc8MW1cbV-T48YspcW8YWXTH3Mxsd5W1L-WW_2vd4ShW1_lsFD6Sq_k4N7fdP1H2yF6fW81NkdN8NbRPhW1-NC7r70gQ7CN5v2Fb4HC_kJW5b89gt87gYKRW4Zscdj6rWV8bW17KNMJ8y-Zg5W5GRBCv2LhFYvW8gNpxG9m1VdbW2xlvXf1Kqh-LW7j1wqt6295NYW39lTYN6yH8MdW8g97kK3tDv3-Vj1hVk4-CZyTW3zKRzv9fxj5fW1kDKPV6r1zfF37N31) Now, don't get it twisted… I still NEED my coffee! But since I struggle with anxiety, holding off on coffee until mid-morning has helped immensely! (And I’m sharing this healthy habit in case it helps you, too. 😊) 💌 [Join the 26,293 people](113/d2xgdL04/VW82wZ1MjNZyW1gq_jl88QF7fW1h36Dw50XVg6N7FnD1Z3q90JV1-WJV7CgRm_W5Z9Rkj9h_ZMYW4DfW703NRGjbVF_-lZ33VhNHW3W004R1jwRhdW2BjXSP7QyQPrW2lnKCT3Wgp-HW3qp38T5r719vW5ZXzqR5p7bLvW198Q7t1c7yRbW1HxqYP64hPGrW949qs28vWqCMW77nkmr1H2xYLW8Q00yW5KKGrqW2P8z3q4X3ysRVkCN3w2wnxXVW4s46Pj8pRvSmW3xnZMx5QyPDKW2Sq_2M6Jz1jFW5Z3Rn510FST6W1789Hz3hVV6GW6VBJF98sBQr9W6JGGxG3qx9lrW1lRG497bn7s-W3_9x203j20VjV_lgvF4y0hpjW6-4Kbc3nQJm9W4lhDNS18mJt4W5c_Kmp4LdZqc3nSB1) who are taking their side hustle to the next level. ALL my best, Amy © 2023 Amy Porterfield, Inc., 6339 Charlotte Pike #920, Nashville, Tennessee 37209, United States [Unsubscribe]( [Manage preferences](