JUST IN: Start the holiday season with DOUBLE the impact today

Double your impact today in the fight against Alzheimer's. [( [Alzheimer's Association]( [DONATE NOW]( [NEW $50,000 2X Match Challenge Your gift can make 2X the impact to fight Alzheimer's]( [New $50,000 2X Match Challenge]( Dear Friend, As we reflect on the incredible strides made in the fight against Alzheimer's disease this year, I want to express my gratitude. Thanks to the generosity of our loyal supporters, 2023 has truly been a year of progress. I'm proud to celebrate this progress with you — but there's so much more we need to achieve. And today, you have an incredible chance to keep up the momentum through our [$50,000 2X Match Challenge](. This opportunity is only possible thanks to Nancy Creel-Gross, who generously pledged to match every gift we receive, up to $50,000, to help fund local care and support — if we raise that same amount by December 31. Made in honor of her late husband, Alan Gross, who passed away from younger-onset Alzheimer's, Nancy's pledge means that [your donation right now can have 2X the impact]( on our efforts to fight this disease today, tomorrow and for years to come. [Donate Now]( With more than 6 million Americans living with Alzheimer's today, it's crucial that we raise every dollar to meet this match challenge. That's why we need YOU today — for all the families whose lives have been touched by Alzheimer's or another dementia. Our fight is far from over. We need to keep pushing forward until everyone with dementia of any kind — at any stage — can get the treatment and care and support they need and deserve. That's why I'm asking you to [make a gift right now]( while your gift can be matched — up to $50,000 — before this match challenge ends. Won't you help make the most of this match with a gift that can go TWICE as far to help fight Alzheimer's? [$16 can become $32.]( [$30 can become $60.]( [$50 can become $100.]( [Double my impact now.]( By joining our $50,000 2X Match Challenge with a gift today, [your generosity can have 2X the impact as we strive to keep our momentum moving forward](. We have many reasons to be filled with hope and optimism in 2024. I'm proud to announce the monumental achievement of an astounding $100 million investment into research initiatives in 2023, focused on advancing our understanding of Alzheimer's, identifying new treatment strategies, improving care for people with dementia and furthering our knowledge of the brain and disease prevention. This is just one example of this year's promising advancements, which illustrates the momentum we're building in Alzheimer's and dementia research. Your gift today can help us search for new research breakthroughs while also providing millions of families with the day-to-day care and support they need to live fuller, more hopeful lives in the face of this devastating disease. We have big goals in our sights for 2024, but we won't get there without you. [Will you help push more progress like this forward into 2024 and beyond by joining the fight with your first gift while it can go twice as far?]( [Donate Now]( Please take advantage of this incredible chance to have [your first gift go 2X as far to support our mission]( to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for everything you've done to make this a year of progress and for everything you'll do to keep our momentum going strong in the year to come. There's nothing we can't do when we come together to fight this disease. With gratitude, Donna McCullough Chief Mission and Field Operations Officer [Facebook]( [Twitter]( P.S. While we've made great progress, millions of people living with Alzheimer's still need our help — and we need yours. That's why I'm asking you to [make your first gift right now, while it can be matched 2X]( in the fight against Alzheimer's. Thank you. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2023 Alzheimer's Association. All rights reserved. 800.272.3900 | [alz.org]( | [Donate]( Please add info@alz.org to your address book to ensure you receive all future emails. Having trouble reading this email? [View it in your browser]( [View your email preferences or unsubscribe](.