Maximize the impact of your support and help end Alzheimer's. [Alzheimer's Association]( [DONATE NOW](
[$80,000 One-Week Match Challenge](
Dear Friend, We're more than halfway through our [$80,000 One-Week Match Challenge]( and I am thankful for all who have given their support during this very special match. We have a rare opportunity to raise an additional $80,000 to fight Alzheimer's disease, but we can only do it with your help! If you haven't had the chance, [I hope you'll use the last few days of this challenge to show your first-time support with a gift that can double in impact](. Supporters and friends, Sharon and Al, have pledged to match all gifts, up to a total of $80,000, but we'll need to raise that same amount by May 22 — that's Monday. Inspired by their personal experiences, especially with caregiving, their gift will help provide support and respite care programs at their local chapter. Your gift will advance promising Alzheimer's research and help provide care and support. [That deadline is fast approaching — and we have a big goal to achieve — which is why I'm urging you to give now.]( [Donate Now](
The impact of Alzheimer's cannot be overstated. For those living with the disease, it steals memories, independence, control, time and, ultimately, life. For caregivers, the impact may not be as obvious, but it still takes a devastating toll. Compared with caregivers of people without dementia, twice as many caregivers of those with dementia indicate substantial emotional, financial and physical difficulties. This is why it's critically important that you continue to drive research, help provide care and support and unrelentingly advocate for the rights of the Alzheimer's and dementia community — and [it's also why your support is urgently needed during this $80,000 One-Week Match Challenge](. In addition to helping make sure people get real-time support and answers through our free 24/7 Helpline (800.272.3900), you'll also be supporting programs like our [Alzheimer's Navigator®]( online assessment tool and our [Community Resource Finder](. Even more, your gift today can go twice as far to accelerate Alzheimer's research through initiatives like:
- The U.S. POINTER study, a landmark clinical trial designed to evaluate how interventions that simultaneously target multiple risk factors may protect cognitive function in older adults who are at increased risk for cognitive decline.
- The New IDEAS (Imaging Dementia Evidence for Amyloid Scanning) Biorepository, which will enable researchers to test and validate emerging genetic and blood biomarkers for Alzheimer's and other dementia.
- [TrialMatch®]( the Association's free service that connects individuals living with Alzheimer's, caregivers and healthy volunteers to clinical trials that may advance Alzheimer's research. Without participation in clinical studies, finding a cure is nearly impossible.
Friend, I'm very grateful to have you by our side. You're such an important member of our community — a friend who inspires us to keep up the fight to defeat Alzheimer's. I appreciate your interest in our work, but I noticed you haven't given yet. I believe you're deeply concerned about the serious health threat that Alzheimer's poses to all of us. When you take a stand in this critical fight with your first gift now, [just look at how this $80,000 One-Week Match Challenge can increase the impact of your contribution]( [$16 can become $32.](
[Many are selecting this.](
[$30 can become $60.](
[$50 can become $100.](
[Double my impact now.](
The clock is ticking — just four days remain to reach our $80,000 goal. With such a limited time to take advantage of this match challenge, the time for you to act is now. [Your support, while it can make 2X the impact, is critical to furthering our mission]( to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. [Donate Now](
It's good to know your support can go so far — even reaching around the world. But also know you're helping people near you, people in your own community, get the crucial help they need. On behalf of all those relying on us tomorrow, thank you for being the one we can rely on today. Sincerely, Donna McCullough
Chief Mission and Field Operations Officer [Facebook]( [Twitter](
P.S. It isn't easy to raise $80,000 in such a short time. But we've accepted this challenge, and the only way we will achieve our goal is with the help of friends like you. [Please hurry — contribute today while your gift can be matched 2X.]( Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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