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[$500,000 2X Match Challenge]( Dear Friend, Sharon and Al have experience as caregivers. They know the dedication and caring spirit it takes to support people who are living with Alzheimer's. They also know how truly devastating Alzheimer's can be — for families, for communities, for all who experience it. These two generous longtime supporters have stepped up with this [$500,000 2X Match Challenge](. Sharon and Al have pledged to match all gifts, up to a total of $500,000, and their gift will help provide support and respite care programs at their local chapter. But to achieve this challenge, we'll need to raise that same amount by April 1. It's not often we have an opportunity like this, [so your help, as a caring member of our community, is more critical than ever](. [Donate Now](
[Your first gift can go TWICE as far and will advance promising Alzheimer's research and help provide care and support.]( Just think of how far those funds could go toward furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. At the Alzheimer's Association, we're inspired by America's caregivers. It takes patience, it takes courage and it takes love to care for a friend or family member who is living with Alzheimer's. Do you know what else inspires us? The generosity of our community. That means you. You've shown how much our work means to you by getting involved, and I thank you. But now I'm asking you to take the next step in your commitment by making your first gift today. Along with pushing for tomorrow's progress, you'll be helping provide necessary care and support to those who need it today. [Whatever inspires you to give — your support is urgently needed now.]( When you give generously now, just look how far your contribution can go:
[$16 can become $32.](
[Many are selecting this.](
[$30 can become $60.](
[$50 can become $100.](
[Double my impact now.](
Our vision is a world without Alzheimer's and all other dementia. We're not stopping now, and we won't slow down in our pursuit of a cure. That's why we must continue providing around-the-clock care and support, accelerating critical research and promoting critical policy priorities. That's where you — and Sharon and Al — come in. You recognize the power of working together. [Please make your first gift now.]( I truly believe our work matters to you. You joined our community some time ago, and since that day many more families have been devastated by Alzheimer's. We can't let this cruel disease continue to destroy families and communities and take the people we love away from us. [We must do all we can, and right now I'm urging you to contribute financially to support our work.]( Thank you for giving what you can today. Every step we take together, all the care and support we provide, every new research study we fund and [every generous gift you give, brings us closer to the day when Alzheimer's becomes history](. That will be something to celebrate. Sincerely, Liz Adams
Chief Development Officer [Facebook]( [Twitter](
P.S. Our work is to keep progress moving forward thanks to generous supporters like you — [please help us reach our $500,000 challenge goal by donating now while you can have 2X the impact in the fight to end Alzheimer's.]( Thank you very much. [Donate Now]( Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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