We need your help to provide vital funding for care, support and research. [Alzheimer's Association]( [DONATE NOW](
[$150,000 Holiday Match Challenge]( Dear Friend, With just a short time left until our [$150,000 Holiday Match Challenge]( ends, I have something personal to ask of you. In honor of the those impacted by Alzheimer's — whether that's someone living with the disease or a family member trying to balance the challenges of daily care with the celebrations this time of year brings — [will you please donate now, while your first gift can still go twice as far in the fight to end Alzheimer's?]( [Donate Now](
A generous donor, who wishes to remain anonymous, has pledged to match all gifts up to $150,000 to advance crucial research. This ally has been personally touched by Alzheimer's, so they understand this is truly an urgent fight. I know you understand the seriousness of this fight as well, so [I'm urging you to please contribute to our $150,000 Holiday Match, while your first gift can go twice as far]( to advance research and help provide care and support. But we only have until December 31 to raise the $150,000 needed to unlock this match. [Can you take a moment now to give?]( [Donate Now](
It's clear our work is urgent. By 2050, the number of Americans living with Alzheimer's or another dementia could be nearly 13 million, barring any breakthroughs to prevent, slow or cure this disease. Friend, can I count on your support today, while you can double your impact on our work to provide compassionate care and support and accelerate vital dementia research? [Please don't miss this opportunity — take the next step and make your first gift now.]( [Donate Now](
My request to you is so personal today because the ways people in our Alzheimer's community experience the holidays is also very personal. A person living with Alzheimer's may feel a special sense of loss during the holidays because of the changes they've experienced. At the same time, caregivers may feel overwhelmed by maintaining traditions while providing care. Often, they reach out to us for help. Thanks to your commitment to this fight, we are able to help with resources, including:
- Our free, 24/7 Helpline (800.272.3900), staffed with master's-level clinicians qualified to discuss treatment options, offer general information about legal, financial and care decisions and more.
- [Alzheimer's Navigator®]( an interactive online tool that guides individuals living with the disease and their loved ones to create a plan of action, including legal and financial planning, caregiver support, driving and more.
- [ALZ Connected®]( a free online community where anyone impacted by Alzheimer's can share concerns and offer support — so that no one has to feel alone. [Donate Now](
As the world's leading nonprofit funder of Alzheimer's and dementia research, we're excited about the progress being made. As I write to you today, the growing Alzheimer's drug development pipeline is robust with a wide variety of treatment strategies that could change the course of Alzheimer's. I know your commitment to our vision of a world without Alzheimer's and all other dementia is also very personal to you. You want to help achieve a cure. I urge you to show your support today. Please give now while your gift — up to $150,000 — can go 2X as far.
[$16 can become $32.](
[Many are selecting this.](
[$30 can become $60.](
[$50 can become $100.](
[Double my impact now.](
[Your generous donation is vital]( to furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. [I urge you to show your support now, while your first gift can make twice the impact.]( Thank you. Happy holidays to you and yours, Liz Adams
Chief Development Officer [Facebook]( [Twitter](
P.S. Happy holiday season to you and yours — and thank you for your interest in our work. [Please join this match challenge today by making your first gift, knowing every dollar you contribute — up to $150,000 — can have twice the impact on our vital work.]( [Donate Now]( Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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